Why choose SEO over other internet marketing methods
Why Choose SEO over other internet marketing methods – You have a website that is brand new and you are looking to grow your outreach of your service or product to more people in the country or the world. Traditional marketing such as the television, radio and newspaper are not as effective anymore as compared to the cheaper, easier to use and fuss free methods of internet marketing. In the world of internet marketing, there are many forms that have come forth over the past decades and mainly dominated by big players such as
to name a few. There are many different reasons why you should use either of the methods and even under Google there are the Adwords, pay per click (PPC) method or you could choose the Organic, Search Engine Optimization (SEO) method. There are also many uses of internet marketing methods that you could take advantage of and different platforms are useful for different types of users and depending on whether you are more B2B or B2C, each one will have different pros and cons for your use.
So what makes each choice better than the other and why would we at SEO Geek advocate SEO as one of the best long term strategies for the businesses that are looking to stick around for the long term and in turn to win in the long term in producing high quality websites that everyone who are looking for information about your topic will be able tin find you and to use you as a resource for their research or reading.
Let us explore the pros and cons of each methods first and we will move on to the topic of Why choose SEO over other internet marketing methods
Adwords or PPC Marketing
Adwords is the main revenue generator for Google and this is something that most marketers would take advantage of if they are looking to get their brand out in the fastest manner and with this will also have to take time to find out how they can do better targeting through keywords optimizations and also adjusting budgets for the best marketing efforts. You could use various Google platforms to perform better targeting of keywords and also better assignment of your budget. Platforms such as keyword planner are useful platform you could do research on.
Targeted Audience searching for certain keywords
Expensive for certain high value keywords
Short term boost to sales
Repeated high cost factor
Fake clicks (Google has algorithms to prevent that but risk is high)
Facebook advertising is one of the best platforms for brands tat are trying to reach out to consumers. Some consumers do not just search on Google using generic terms. Instead they like to receive marketing materials from the pages they follow or groups they are in. They also like to find out new promotions from people sharing on their walls and also sponsored post on their walls.
Great for B2C products
Targeted to the audience
Able to track number of conversions using pixels
Long term brand equity through page liking
High level of fake accounts
Conversion rates are not that high (people view promotions but do not convert)
Similar to Facebook marketing, since Instagram has been bought over by Facebook, they run on the same engine and targeting platforms. Instagram is use more for lifestyle companies to do their branding and marketing work and the platform is still in its infancy in terms of marketing.
Allows you to reach out to the younger crowd
Well targeted because its in between feeds
High level of targeting
Intrusive to people scrolling Instagram
People tend to avoid the ads
Youtube marketing has been a great way to substitute the traditional method of doing marketing on the television. Information can now be spread fast and at a much lower cost. People who view things online are of a younger crowd and if you are looking to reach out to those with the spare cash to spend on your products. Youtube is a great way.
Cheaper than traditional Television Marketing
Catches attention if the first few seconds are interesting
Great targeting based on what they are viewing
Can be spammy some times
Disrupts viewing pleasure of certain content
Search Engine Optimization (SEO)
Search Engine Optimization also has its pros and cons when it comes to the cost effectiveness. But us a SEO Geek would strongly support a long term method to gain a great number of followers to your brand through getting ranked organically.
Long term solution to branding and marketing
Great value to brand to rank as the top
High level of traffic to website
Highly targeted to search of users
High initial cost and investments
Takes time for ranking
Whichever methods you choose, should be based on your time frame and also your budget. When it comes to internet marketing, it is not one size fits all and you will need to work with a consultant to come up with a method that you think can assist you to grow your business and also to help you to become known as a brand. One should always try to conduct their business with a long term view in mind and also to note that the branding of the company is a very important step in building a business. Branding is not something that you can get overnight and it can take a few days to lose the brand value if it is not well managed.
If you are keen to find out more about internet marketing methods and want to find an internet marketing consultant to assist you or a SEO expert to help with the optimizing of your website. Do contact us to find out more about our services and what we can do to help with your Singapore online marketing efforts.
Why choose SEO over other internet marketing methods