Search Engine Optimization

What are Google Site links and how do you get them

What are Google Site links and how do you get them? This is a question that many people who are new to SEO will want to find out more about.

Site likes are links that turn up below the index page link on Google. You could refer to this link to get a clearer picture of what we are trying to say: https://support.google.com/webmasters/answer/47334?hl=en

I’ll quote Google from the article ,

“We only show sitelinks for results when we think they’ll be useful to the user.”

“If the structure of your site doesn’t allow our algorithms to find good sitelinks, we won’t show them.”

“At the moment, sitelinks are automated.”

So what does the above mean? Site links only show up when they are useful, thus improving the search experience.

The website should also have a clean cut and easy to use structure and lay out so that Google can crawl easily and therefore human can navigate easily.

Site links are automated and thus you cannot MAKE Google display it but there are ways that we believe will help influence site links to work.

From some of our past expereince, there are some ways where you could encourage Google to display site links for your webpage:

1. The website must have a strong structure and easy to use navigation
2. Internal pages are popular in the forms of links from other websites
3. Internal pages are unique in title and description

So what you can do to help increase the chance of having site links

1. Clearly define subpages through your main navigation bar of your website

When i mean having a clear navigation bar, the alt text and also the actual words you use should complement the actual inner page title and description for additional impact.

2. Having limited number of menu choices to choose from

When you have too many items to choose from, you get confused. So does the Google algorithms. Keep it simple and clean and easy to use.

3. You website name should be your brand name and it should be unique

If your name is too common and people search for this keyword based on your name, Google might not be encouraged to display your results with sitelinks because they are so many ABC company that has the same name,

4. Unique titles and descriptions

Since the title and descriptions appear for site links. Use something unique that will catch the attention of Google.

If you are keen to learn more than just What are Google Site links and how do you get them, try out the SEO Courses organized by SEO Geek

Search Engine Optimization

What makes a good link building strategy

What makes a good link building strategy?

When you are doing your own SEO, there are many things you need to watch out for so that you do not make the wrong efforts or even counter the actual growth of your website’s SEO because you are doing something illegal or counter productive.

The game of SEO used to be a lot more clear cut and easy but things have slowly evolved into something that is much more complicated and harder to find out.

There are a few key pointers that you must take note of when you want to make a good link building strategy for your website or client’s website.

1. Always remember to diversify

There are many things that you can diversify, whether it is your link source, the link type or even the linking anchor. You must be building links that vary across the board because this matters a lot to the algorithm now. The algorithms have become very sensitive to changes and this makes the whole SEO strategy all the more diverse when you are trying to rank for highly competitive keywords.

Remember that links can come from anywhere. So when you build links, don’t just focus on forums or profiles or blog post. You must have a little of all and that makes a great back link profile that Google will want to pay attention to.

Also remember that the anchor needs to be diversify, if you use the big money keyword all the time it is not going to work at all!

And last but not least, stop writing 50 articles on one website, its quite useless because the more base domains you get your links from, the better the results.

2. Get a old domain , new one if you really must

If you have a new brand name, you have to use a new website domain, then you have not much choice.

If you do have a choice, get an older domain because that means you do not have to start of the whole SEO from scratch. You could instead choose to get one that has links and also have a longer history with Google.

Google love sites that are old and recognized so that they do not have to find out whats new about your website just because you are new to the world.

3. Having a local website to link to your webpage

Many do not pay good attention to this. When you are looking to rank well in Singapore for example, always try to find links from a .sg domain versus a few hundred .com domains. You get more authority from a vote of confidence from a local domain if you want to rank local.

You should also get more links from free sites where you can submit your websites to for local map awareness.

Are you interested to learn more than What makes a good link building strategy? Find out more about our SEO classes in Singapore