Importance of new content in Google SEO – Search Engine Optimization SEO is one of the most important things you need to take note of when you want to run and start a business. SEO is one of the main ways where you can get traffic to your website with minimal cost and its not even a running cost.
SEO takes a lot of effort and also a lot of skill because of the ever changing algorithms that Google employs. Most Search Engine Optimizer will tell you that there are many important components to getting ranked on Google. Link building is one of the key things that you need to take note of, but this is also something that you cannot really control and take more time and effort to achieve. What you can do is to get your on-site SEO done well and strong so that you stand out more than your competitors.
So what is one of the new ways to get more attention on your website? Getting new content that is, let us now share with you why you should have new content and the important of new content in Google SEO requirements:
1. New content through article keeps your website updated
The most important thing that Google will want to know is that you website is an active site that is coming up with something new every other day. Google does not like websites that stay stagnant for a long time because if it is always the same, readers and searchers wont like to always read and see the same things.
Google like most news establishments like new things and this is through new content and new articles being posted on a regular basis. It can be daily, it can be weekly, the important thing is to have fresh content on a regular basis.
New content can also be video content or new sites explaining new services but the best way to generate this new activity and buzz that Google likes it through writing content like what we are doing now! But google always states, write for readers and not search engines. The algorithms know and they have learnt to also factor in how long readers stay on a site to see if the content posted is relevant and this will affect your Search Engine Rank Position SERPS.
2. Content gives Google more reason to feature you and rank you
When you have good content talking about a wide array of topics, it give Google a chance to feature you for more topics. Also with the good use of keywords for various sub topics, Google will also have a bigger chance to feature you. Same as doing sales or doing almost anything, more hard work almost always equates to better results. With more content with various topic and a good grasp of SEO, you will be able to better use keywords to help you gain a stronger foothold on Google’s rankings.
There are many ways to rank for more keywords. Google loves long tail keywords that many people who know or basically know SEO do not appreciate. Long tail keywords can be one of the best ways to get you leads because there are lesser people trying to focus on said keywords.
Make sure your title and description and content contains long tail keywords and see the article rank for it.
3. Content makes you the industry standard in Google’s eyes
One of the important things about SEO is to let Google know that you are well known in the industry for whatever you are selling, writing or talking about. This is important because Google loves the word “Relevance”. If you are the industry leader and thought leader in your topic of discussion, there is a high chance Google wants to feature you over someone who barely knows what they are talking about.
Content is one of the key ways to signal that you are one of the best and you are willing to share. Google will rank you high by assigning you an author’s rank and that will be very useful when you are trying to rank for keywords because you are now an authority in Google’s eyes.
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