5 Tips to blog for your client base & factor in SEO when writing

5 Tips to blog for your client base & factor in SEO when writing – Writing a blog for your website is great! Writing a blog for your business is the best way to reach your customers. The saying goes, Content is King! is very true. To be able to show your customer base that you are able to do the work that you say you are able to, you need to show that you are a leader in your field. You are someone who knows what is going on and able to share your experiences with them. This is through writing and sharing content about that field that you are in, sharing new insights into how things are done and into how they can view things. Being at the forefront of things make you the best choice when they require certain services. This also makes for a great chance for you to prove to them that you are better than your competitors and therefore they should trust you.

  1. Write for your actual viewers

    The first thing that you should do when you are doing this content writing for your customers base is to realize that you can have real readers. Most people write as if they are just typing things off and hoping that someone actually bothers. The fact is, there are people who do bother and will be taking your content seriously.Write content with the intent that you are going for an exam and you will be graded for how well you make sense and make the mark of the examiner. Write with the intent to share and write with the intent to make known that you are really good at what you are doing.

    The thing about writing for actual viewers and readers is that you will end up writing more because of the encouragement that you get when you start to build up your readership base and with this will give you more confidence in your writing.

    Write also so that it is easy to read and understand your content, read more to improve your language skills and also how you are able to put things through across to someone else.

  2. Do you research and substantiate them

    Nothing beats reading a well researched and well written piece of article. Everyone likes to know that whatever they are reading is well substianted by research and not so nonsense that is taken off the internet and could be part of a bigger scam.People like to learn new facts and quote things so be ready to be tested and also be able to substantiate the things that you write.

    A well researched piece also allows you to make conclusions that are align to what is actually as close to the truth as possible.

    We all know that Wikipedia is a place where many people get their information from and for most parts, Wikipedia also has a good base of substantiation.

  3. Break the topics down to make it easier for readers to understand

    The best thing about writing a good article or a good book is when you are actually a good story teller yourself. Breaking topics down into their individual smaller topics is one of the best way for you to tell your story.Making sure that you readers know that you are trying to convey it in individual points that makes sense to the bigger reader and this makes for an important point for most bloggers.

    Make sure you break the point so that the bigger idea is kept intact and understandable by the readers.

  4. Factor in SEO keywords and have your optimizations done right

    We are talking about SEO in this blog here, so that most important thing is to make sure that you are writing with SEO principals in mind.Things like factoring in SEO keywords in your article are important steps to ensuring that you will rank for that certain keywords and Google knows that you are a trusted source that writes regularly about this topics.

    When you are a person who is a leader in this topic, Google will naturally rank you higher for this related keywords. Google likes to feature websites that are consistent in their posting and also in the quality of the content and also based on how good readership is.

    Remember to write content to a certain amount of words, preferably 500 words or more.

  5. Rewrite your articles when you have fresh new insights or content that you will like to addThe most important thing about the articles is to add new information as and when you have it. Google likes to see articles being updated with new information and this is good for the search engine as well because it knows that you are someone who works on improving what you have and deserve more attention on your website.

    When you have new information, add on to it and bring it upwards. Make sure you understand what makes your article stand out and try to make sure it brings value to your customers.

 


SEO Geek is a leading Singapore SEO Services company.

5 Tips to blog for your client base & factor in SEO when writing

Why will you need SEO Services for your business

Marketing is something that most business know they need but do not really put their foot down on. For most businesses, when they are starting up, they spend a lot of time on getting the systems in place and they will also want to get some leads coming in.

Leads are the hardest to get when it comes to businesses because you are new and unproven it might be difficult for them to build up the traction you need to get to where you want to go. This is something that most businesses will take some time to figure out and get off the ground. The best thing about businesses like this is also that they have a very clean slate which means there are a lot of things that they can try and will be able to try to take off from.

What makes the business of doing this really fun is that you will be able to get through with new methods and try new ways of reaching clients that you might not have if you are a bigger company that is risk averse.

There are many forms of marketing, through the traditional methods or through online digital marketing. The most popular form in this time and age is to use digital marketing to reach out to the masses that have the purchasing power that will buy things from you and will want to get more products from you. So what is it about digital marketing that makes it so popular this days.

Unlike traditional marketing where you will be able to build up a following through your Television or Newspaper advertisement, but the issue is you have no idea how many people are actually looking at your advertisements, you just put it there and hope that someone picks it up and buys something.

Digital marketing defers in this manner by having methods of being able to track how many people have seen and how many people have interacted with your advertisements. This targeting allows you to be very efficient with your marketing and therefore brings you higher returns on your investment when it comes to marketing. What really makes things different for this type of marketing is when you are able to target the people that will really purchase your products and therefore bring you revenue.

SEO is one of the main ways of reaching out to your clients, especially for business to business companies. This is one of the best ways for you to reach out to them through SEO Services Singapore that will rank you for certain keywords that customers research online for.

SEO Services are also popular for items such as services and products that customers may last minute need and use the search engine google for. Googling for something is such a common action right now that most people dont even really think about it when they search for items

SEO Services also works with a way that makes customer feel that their search results are the best results for the item that they are searching for and therefore gives the trust to the item that they are searching for.

Try using SEO today for your business success

What makes a good SEO professional for your business needs

8 important SEO Tips that will help you move up the Google rankings

8 important SEO Tips that will help you move up the Google rankings – SEO is a tough nut to crack for many.

For those with many years of experience, it is still quite a bit of trying new methods and trying to figure out what is best to bring the rankings on the SERPs.

There are so many different signals that Google picks up to make the rankings of the individual keywords, SEOs take years to slowly figure them out and the best is to do more optimization for every possible thing that matters to Google and get the rankings that the clients desire. But also at the same time making sure all is done within the methods allowed by Google.

So here we are going to share 9 tips that will help you to move up the ranks in Google and achieve your goals of reading leads that will generate income and be able to bring you good business.

  1. Linking to other websites that share similar contentNot only is getting links from relevant website important, linking to relevant websites also help you to rank better on Google because you are to Google a resource that is trying to give value to the people who are using their search engine.

    Linking out to relevant pages such as those in your industry or to a directory will help you to gain search engine attention.

    You do not really need to worry on trying to keep all the link juice to yourself because in some cases, sharing is caring.Some platforms do link to pages like Wikipedia, because wikipedia is a great place for information to be found and it is also one of the most read websites in the world.

    Getting a cross reference onto a page that has good information for further reading helps the internet by forming more relevant linkages to the whole wide web which not only helps users but it helps Google too!

  2. Speed up your website through removing useless itemsDo you have too many big images or having too many items on your page that slows it down dramatically?

    You can consider getting them removed so that the website loads a little faster.

    The thing about Google is that there are many components to how it will rank websites and in recent years, the speed of loading a page affects how it ranks on Google.

    Google wants to give their users a good experience when they go to the website that they push to the front of results on Google.If the site is a slow website that takes a very long time to load and get ready, users may not wish to stay on the site and move on to other websites.

    This tells Google that this site is not the wanted site for the results and therefore will push the rankings backwards.Making sure your site loads fast is one of the core things to look out for when you want to rank on the top for any results or keywords. Make use of special plugins or methods to minimize file sizes and also caching to get things loading faster.

  3. Getting other bloggers and websites to link to you

    We all know the best way to get a link and get some link juice from the rest of the internet is to get websites to link to you. Link building is a tough process, some links can be bought through directories and some through posting articles on platforms.The most useful way though is to get it from relevant websites that have the same topic of interest as you and to get this blogs or bloggers to guest post what you have wrote.Getting the relevant websites takes a lot of research and time to figure out if they are worth working with, then the hard part is to convince them that your article is of value to their readers and therefore deserve to be on their blogs. This not only allows them to have fresh and high quality content that will interest their readers and at the same time gives them fresh content to show Google that they are an active site that is constantly updating their site.

    The content you pitch to them must therefore be high quality and informative and since you might be an expert in your field, spend good time to write the content to its highest quality and deliver it to the relevant experts in the field.

  4. Have analytics readyNo other fields in this 21st century is more valuable than data. Having analytics set up allows you to detect which keywords are working out for you and which are not. You will also be able to figure out which marketing methods is actually working for you and even find out which age group prefers your content.

    This allows you to work on your onsite content to suit what your customers need and also allows you to have a more targeted link acquisition method that reaches the correct group of potential clients.

    Nothing is the worse than to waste good money on marketing methods that do not work at all. So the best way to find out which method is working and where to focus more on is when you have analytics in place and be able to understand how to read the data that it provides you. This way you will be able to do a stronger and more targeted method of doing marketing.

    Through using this data, you will also be able to build up a strong means of marketing through search engine or social networking sites.

  5. Social signals are important to your ranking

    Social media and social networking sites don’t use to be a big thing in the market and in the internet. But with the advent of so many social sites, the things that you post in this networks do lead to traffic getting into your website. This matters to Google as well, sites such as Facebook, Youtube, Instagram and other sites do provide that little boost that you might not see value in but when the no-follow link still gives you an exposure it does matter.Google likes sites that are well traffic by people, with your analytics and webmaster tools installed, they are able to traffic and find out where you are getting traffic, so having social media and networking site attention is still an important position for ranking.

    Not forgetting organic traffic is always good when it comes to any form of marketing, the flow of people coming in means more eyeballs on your product and services which means a higher chance for you to reach your intended customers.

  6. Keywords are used in your images and videos

    Everyone tries to write an article with all the keywords needed for that article and try to squeeze them in but they forgot that image is also one of the best ways for them to get their SEO done.
    Alt keywords in the images do make a difference when it comes to ranking for the keyword you want to and when your customers search through images and the alt text of the images are done with the keywords in place, you can get your website in front of your customers through your image.This is one thing and location that most people do not watch over and you should focus on this to make sure you have them well optimized, do not waste SEO real estate.

  7. Consistently creating unique content that will bring you eye balls

    Writing high quality content on a regular basis is important when it comes to getting the attention of Google. Google is always out in search for the best content to present to their users and if you write an article that is well optimized and also with a good use of search engine optimization techniques, you will get a chance to rank for the first page of Google.

    This brings you the opportunity of ranking well in Google for keywords.This brings you traffic for your website and therefore brings you the needed business that you will be seeking.

    But when you write, some people tend to write for the search engine instead of people and when this is done, the content do not seem to make any sense to humans at all.

    With this Google also has algorithms to ensure that the writing and the content do make sense to human and the artificial intelligence Google employs is able to do a good job in finding out if content is done by a computer or done by a human being.

    Remember to write for the humans, write consistently and write with a good research in point and you will reap the benefits of writing.

  8. URL structures done right!

    The website structure is an important part of the SEO process. If your website is easy to navigate for humans, it will be easy to navigate for the bots that are going to be coming through your website.If there are too many secret and hidden pages, it makes it hard for the Google Bots to be able to read and find your content then the SEO of the website is not done in a very clean and effective manner.

    Always remember, be ready for the human user and the bots will have a good time getting the proper work indexed.

    Site architectures that are clear and easy to understand is always best for websites that wish to rank well on Google.


8 important SEO Tips that will help you move up the Google rankings

 

SEO Geek is a Singapore based SEO Services Company with expertise in onsite and offsite SEO work.

SEO Geek also provides SEO Courses for Beginners in Singapore and Digital Marketing Courses such as Facebook and Instagram Marketing.

8 important SEO Tips that will help you move up the Google rankings

Importance of digital marketing in your business and marketing strategy

The internet has taken the business world by storm, now most business without an online presence are either losing out or have suffered great damage to their bottom line. For most business, having an online presence might be the reason why they are able to survive and do well in the long term. E-Commerce alone is one of the biggest growth market in this new age of business running. Anyone with a laptop and a business mind can start an E-Commerce business. E-Commerce is also one of the best ways for someone with very little money to start off in the world of business.

Methods such as drop shipping is one of the popular methods where you do not hold stock but instead just perform the role of being the middleman where you sell product to someone who might be interested and you will make the mark up. This has helped many people become digital nomads where they can move to any place in the world and deliver products to their clients without having to have a physical space holding any stock at all.

How do this people achieve such success without an office and even a physical space with the products they sell, or even seeing the product in the first place one might ask.

Digital Marketing has in the recent years taken over traditional marketing in a huge way. Compared to TV advertisements and also in the papers, most budgets have been transferred to reaching the eyeballs of mobile users who are on your social media and social networking platforms. Google and Youtube are also one of the few places where potential customers can be targeted.

Digital Marketing can range from quite a few platforms, but the most important ones that are also the more popular ones are Google and Facebook. Google is one of the best place for people to find out information of the world, google is also one of the best place for business to reach their potential clients. Especially when it comes to B2B business, google is usually the location for people to find the vendors that matter to them a lot.

Having done Search Engine Optimization for 7 years, the most important piece of advise is to work on getting the leads from the internet through Google through either SEO or SEM and be able to convert them through the placement of good information on your website and also a clear way to communicate with you and close this deal.

Facebook is a great place for people who are trying to target B2C clients that will be able to give a good chance of seeing your product and therefore consider buying your product through your E-Commerce site or enter into a form that will allow them to reach you when they wish to purchase a product.

This two platforms are so popular that the companies behind them are one of the biggest in the world and we will continue seeing online or digital marketing grow. Learning the art of digital marketing through Singapore Digital Marketing courses is important for the people who are keen to start their business online or offline.

Find out more at SEO Geek Digital Marketing Classes.

Three resources that will help you in running your Search Engine Optimization (SEO) campaign

When you are starting out on working on a SEO campaign, you have to make sure you know what you are doing and do it right, so here at SEO Geek let us help you with a few tips on how you can be a more efficient SEO campaign organizer and how you can spend more time doing your on-site optimizations or off-site link buildings instead of trying to do things that are supposed to be easy fare.

  1. Checking rankings through SEO Edge

    When i post updates on my Instagram and Facebook wall, friends will ask, what application do you use to get those results, looks like a nice app.This app that i use is called SEO Edge.

    SEO Edge is an iOS application that allows you to track rankings of your website through a very easy to use platform. Just enter your website that you are tracking, enter the keywords that you are trying to find out your rankings for, pull down the refresh button and wait for the results to turn up. It also shows you Alexa rankings and also how many links are pointing towards your website (this i am not sure if it is accurate because i am not sure where they get this resource from).

    They have a good and clear user interface that makes its very clear cut if you are gaining or losing in ranking. It is also a nice way to show the world how your rankings are doing, are they going up or down, great for Search Engine Optimizers trying to gain business because it does look a little like the stock market charts!

  2. Google Analytics

    You must be wondering what has Google Analytics got to do with Search Engine Optimization. This free tool provided by Google is probably one of the best ways to track if your campaigns are working or not.

    Giving you insights into how much traffic is coming from search engines, but it used to be able to give a clearer view as to the keywords that are coming in but usually for me, when i run campaigns, i don’t do too many at a time, eg. i don’t do Facebook , SEM and SEO together. I will usually focus on one or two, so i am able to test which ones are more effective. In this respect, most of the traffic will usually be from that one source which is SEO.

    In this way you will know if it is effective and able to go on with it. But for most businesses, time may not be on their side and therefore might use multiple channels. Google Analytics is very useful in this manner for you to work on where and how this traffic is coming from.

  3. Google Webmaster tools

    The single most effective tool anyone needs to be equipped with if you want to be a good SEO in this world. This is the place where you get your links crawled, check where the links are coming from. Find out which keywords are getting you clicks and also at the same time finding out where are the problems that needs to be solved like 404 links or bad linkages in your website.

    Google webmaster tools is intuitive and easy to use and gives you most of the insights you will need to become a good SEO that will help you to get your website ranked. Solve the problems that webmaster tools suggest to you and you are half way there already. Of course you must still know how to do good onsite and offsite SEO work.

    Pick this up and you will almost be able to fight the SEO world already.


SEO Geek is a Search Engine Optimization company that supports SME firms to reach out to the world and Singapore market to gain qualified leads and also to train aspiring marketers in the art and science of search engine optimization. Find out more about our SEO classes Singapore today.

How to quickly pick up Search Engine Optimization Skills (SEO)

The world is in the digital age right now, we spend more time on our mobile devices than we are in the real world. We consume through Google or Facebook/Instagram and we believe the things we see even if it is advertisements or it is just purely suggestions. Search Engine Optimization is listed as one of the top 10 skills to learn in this digital age because of how it could be used to influence purchases through searches in Google. Many people do not know that the returns on Google are actually able to shift based on the work of Search Engine Optimizer.

Being one of the top ten must learn skills of 2019, what are the ways that you can actually pick this skill up without spending too much time trying to even figure out what is going behind the whole work of it.

  1. Learn from a skilled practitioner

    The best way to kick start learning something is to have a mentor or a teacher, learning through someone who has done the work for many years and is familiar with the quirks of it helps you to kick start your learning and career a little better. It takes many years to pick up a certain skill if you do not have someone to educate and teach you.This process can be shorten with either working for someone and learning the skill sets of search engine optimization through the practice that you get in the role or you could go for courses that can cost you maybe from $500 to $3000 to learn how to get into the game of SEO and what are the things to watch out for when you are running a campaign on your own.

    The hardest parts are usually the tricks and the methods that the old timer have in their sleeves because this are the effective methods that sets them apart from the rest and this is also the methods that will allow them to be able to achieve the results that most people want. Which is to rank first page or even top 3 for most of the keywords that are being optimized.

  2. Learn SEO through Google and YoutubeThe next best place to learn Search Engine Optimization skills is of course to do it on Google or Youtube. There are many resources that you can use to learn the skills but there are also a lot of resources that do not really explain the theory in ways that are easy for someone with little technical skills can understand. The trainers that train you will be able to use analogies to help you learn but online resources usually assume you already have some idea how the internet works and how Google works.

    Youtube has a lot of very good resources for you to learn SEO as well, there are people like Neil Patel who is a great SEO and he teaches a lot of very interesting methods and also ways to get your links and also how do you design the site architecture etc.

  3. Have a website and practice practice practice

    Nothing is learn without practice. Get yourself a website and practice a lot! That is one of the few things that people who learn SEO do not end up doing. They learn and they try and they dont see results and end up giving up very soon.

    SEO takes time and time will tell if your methods work and this is over the span of weeks or months.

    It is a lot of trial and error and if you fail, it will take a few weeks again to know if it actually did help you up or down the SERPS rankings.

    To be really good in SEO can take you years and this will mean spending a lot of time on it but the rewards and results are what really is rewarding for most people who learn this skill and are able to deliver high quality results for themselves or for their businesses.

  4. Go to forums to ask questions on best practices

    Even for myself, i do head out to forums to learn from the gurus, no one is better than everyone else. There are always some interesting method of optimization that leads to better results. What works for me might be too time consuming for the other. For some they have access to resources that i myself do not have. This makes for a good opportunity to share and find out resources that we can share with each other and work with.

    Everyone has something to share and learn from each other, this is about being humble and being able to ask for help when you need them. Only through learning from others can you improve and become a better person.

  5. Try new methods and understand new updates from Google

    Read up on all the new updates that Google talk about and release. If you are going against what they are planning to do, unwind them and work towards what Google wants to achieve. New methods are always coming up, do not always stick with the keyword stuffing or blind spam link building that do not even work anymore.

    Write quality content on your website that will get shared on social networking and media sites. This equity is not just for SEO but also brand building. It is far better to be known as a influencer in your field like Neil Patel than to purely achieve everything through hardcore black hat SEO that many SEOs still deploy to this date.

 

SEO Geek is currently working towards achieving Skillsfuture approved SEO Courses in Singapore. If you are keen to learn SEO in Singapore, contact us now!