History of Marketing

History of Marketing

History of Marketing – The history of marketing evolved over many years.

The role of marketing began many thousands of years ago with simple bartering, progressed to the exchange of goods and services for hard currency beginning in Mesopotamia around 5000 B.C., then further developed into a sophisticated system for creating desires and demands that favored the sellers (businesses) over the buyers (consumers).

Over the centuries, marketing has changed vastly in accordance with advances in technology. Although many of the underlying concepts remain, the practice of marketing has evolved dramatically. The advent of radio and television brought advertisements into people’s homes, while computers have allowed marketers to gather vast amounts of information about potential consumers. Their constant interaction with consumers has created a number of problems, such as the overcrowding and overcommercialization of the Internet.

The History Of Marketing: Bartering

Even in prehistoric times, humans bartered with each other to obtain goods and services they could not produce themselves. For example, people living in what is now France might have traded animal skins for some of the stone tools made by people living in what is now England. This type of trading continued even after the advent of currency. Marketplaces found in nearly every city throughout history served as venues where vendors, buyers, and traders could exchange goods and services for money or other items of value.

The History Of Marketing: The Development Of Currency

The first known currency was created around 2000 B.C. by King Alyattes of Lydia (in present-day Turkey). The first Lydian coins were made from a naturally occurring alloy of gold and silver called electrum, and featured an image of a roaring lion stamped on one side; the name “lydion” may have derived from the distinctive roaring of the lion depicted on Lydian coins.

The History Of Marketing: Isolationism vs. Imperialism

For most of recorded history, empires rose and fell with only the barest trickle of commerce between them. The development of transportation technologies helped to connect these isolated markets after centuries of relative inactivity, sparking an explosion of merchants and commerce.

The first evidence for the large-scale use of wheeled vehicles dates from about 3500 B.C., in Mesopotamia, and it is around this time that we see the first markets appear as well. These markets formed the basis for more permanent settlements, which would grow into cities. By 1500 B.C., cars, chariots and wagons had been perfected enough to allow for the rise of a class of specialist merchants who traveled across great distances, spreading their wares across new markets.

The History Of Marketing: Advances In Transportation

As new civilizations emerged, they often began by building canals or other types of waterways to ease transport of goods throughout their lands. Anthropologists have long believed that the first true highways were built in Egypt around 2700 B.C., when a series of straight roads was built to ease trade and taxation. The Romans developed an extensive system of roadways as well, as did the Chinese as they began to connect different markets across Asia. In the New World, the Aztecs built a series of stone roads that connected markets in different cities.

The History Of Marketing: Advances In Communication

By about 5000 B.C., the Sumerians had developed a system of clay tokens to mark amounts of goods and property exchanged between merchants. Eventually, these tokens evolved into written receipts, and later into clay tablets inscribed with the buyer, seller and amount of goods exchanged. These clay tablets were then wrapped in a piece of clay to form a bulla, which served as receipts for the exchange of goods or property.

The History Of Marketing: Advances In Agriculture

Farming has existed since ancient times, but it wasn’t until about 5,000 years ago that people began to domesticate animals and plants so they could be bred on farms. This step triggered the transition from hunting and gathering to farming as a way of life. Farming allowed people to establish permanent settlements, trade with their neighbors, and accumulate wealth in the form of excess crops not needed for immediate consumption.

The History Of Marketing: The Development Of Currency

While trading of goods and services had been an established part of human culture for many thousands of years, the exchange of currencies is a relatively recent development. A wide variety of different types of currency have been used over the course of history, from gold to seashells to paper money. While it is impossible to pinpoint exactly when currency was first developed, the first coins are believed to have emerged in Lydia (modern-day Turkey) around 600 B.C., and were made from a naturally occurring alloy of gold and silver called electrum.

Lydia’s location at an important crossroads between Europe and Asia Minor helped it develop into a wealthy and powerful kingdom, which in turn allowed it to become the first place where coinage was used.

The History Of Marketing: The First Marketers

In Lydia, a kingdom located at a strategic crossroads between Asia Minor and Europe, traders had begun using coins made from electrum to buy their goods from one another. This development led to the first markets, where traders would buy and sell a variety of different goods across long distances.

Harold Innis And The Empires Of Grain

In Canada, the first grain trader was E. P. Taylor who founded what is now known as “The Empire Organization of Companies”, with roots in grain trade that go back to 1847. In the 1920s, he built a vertically integrated company from the producer through to flour milling and ultimately bread baking. Despite being criticized for creating a monopoly, Taylor expanded his empire across Canada.

The History Of Marketing: Advances In Transportation – The Iron Horse

In 1830s England began using the steam engine in textile mills. In 1852, a British company built the world’s first steam locomotive that could be used to carry cargo. In 1869, the United States followed suit and laid down its own railroads, which connected one side of the country to the other for the first time.

The History Of Marketing: Advances In Transportation – The Automobile Industry

In 1885, German inventor Karl Benz built the first gasoline powered car. Starting in 1908, Ford quickly overtook Ford as a model of choice for drivers due to its affordability and reliability. Henry Ford revolutionized the auto industry through standardization, assembly line manufacturing and mass production. In 1918, General Motors overtook Ford as the largest automobile manufacturer.

The History Of Marketing: Advances In Transportation – The Airline Industry

In 1908, a young French aviator, Louis Bleriot crossed the English Channel from France to England in his Bleriot XI. His successful crossing showed that aviation could be used for peaceful purposes and was an important step forward in proving that aircraft could be used for longer-distance flights. In 1919, a US army pilot, Lieutenant Calbraith Perry Rodgers completed the first transcontinental flight from New York to California in under 30 days.

In 1927 – American aviators Charles Lindbergh and flying a Ryan monoplane Spirit of St. Louis became the first people to successfully fly across the Atlantic Ocean.

The History Of Marketing: A New Medium – The Invention of Radio

On December 23, 1901, at the height of the wireless telegraphy craze, Guglielmo Marconi achieved one of his greatest accomplishments when he successfully sent a signal across the Atlantic Ocean. This marked the beginning of long distance radio transmissions. In the beginning of the 1920s, Marconi’s company was awarded a contract to create a national radio broadcasting system.

In 1933 – The first regular television broadcasts began in Berlin on March 22 at 8:15 p.m.. All throughout Europe, people gathered around their radios and televisions for their first glimpse of history as Adolf Hitler delivered his opening speech from the Reichstag.

The History Of Marketing: A New Medium – The Invention of Television

In 1928, Philo T. Farnsworth sent and received his first picture using a cathode ray tube becoming one of America’s greatest inventors and laying the groundwork for future television broadcasts. In 1935, RCA demonstrated their model for a complete electronic television system in their Rockefeller Center store window, which was viewed by over 100,000 people.

In 1939 – The world’s first experimental television broadcasts began in London and New York City. While WWII stopped the advancements of this new technology for a few years, it continued to develop rapidly after the war ended.

The History Of Marketing: Advances In Consumer Electronics – The Radio

In 1895, Guglielmo Marconi invented the first wireless transmitter. Three years later he demonstrated that sound could be carried wirelessly by transmitting Morse code messages between moving trains. On December 24, 1901 – Guglielmo Marconi sent and received signals across the Atlantic Ocean for the first time.

In 1922, RCA created the first commercially available radio for consumers.

The History Of Marketing: Advances In Consumer Electronics – The Record Player

In 1877, Thomas Edison invented the phonograph, which could play sound recordings etched into tin foil. Over the next couple decades he improved his model until he was able to produce a device that could record and reproduce sound using cylinders instead of tin foil. In 1910, The Victor Talking Machine Company was founded and produced the first phonograph with a removable vinyl record – ushering in the era of modern music distribution.

In 1948 – Columbia Records becomes the first recording studio to offer long-playing vinyl records for consumers which allowed them to fit up to twenty minutes of audio on each side instead of just about three minutes as before.

The History Of Marketing: Advances In Consumer Electronics – Television Technology

In 1926, John Baird demonstrated a prototype television system. Two years later he developed a complete all-electronic TV system, but it was too expensive for consumer use at this time. Later other companies surpassed his model, leading to the creation of modern television technology.

In 1939, RCA manufactured their first TV for consumers in New York City, which was viewed by over one million people during its initial demonstrations at the World Fair.

The History Of Marketing: Advances In Consumer Electronics – The Internet

In 1969, the US Defense Department began experimenting with sending messages between computers over ARPANET, a test network that provided four computers across multiple university sites. They were later joined by three West Coast universities in 1971 and then many more along the way. Eventually, Tim Berners-Lee developed HTML code to create what would become one of the world’s greatest inventions.

In 1991 – With 100 participating hosts on ARPANET, Tim Berners-Lee builds the first web browser, which would later become Mosaic.

In 1993 – Marc Andreessen and Eric Bina developed Mosaic Netscape, which made it easier for more people to access the internet. This led to explosive growth of the internet.

After which slowly Digital Marketing was born.

In 1999 – Google is founded by Larry Page and Sergey Brin.

In 2001 – Apple releases the first ever iPod, a portable MP3 player which helped give rise to companies like Spotify and Pandora.

In 2004 – Facebook was launched from Mark Zuckerberg’s dorm room at Harvard University.

In 2011– Half of the world’s population is now connected to the internet in one way or another. [Source: Internet World Stats ]


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Search Engines are very popular and if you rank well in the Search Engine Results Page, you get more leads and business.

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History of Marketing

Why Google is the best platform for B2B Marketing

Why Google is the best platform for B2B Marketing

Why Google is the best platform for B2B Marketing – There are many forms of Digital Marketing platforms, but only few are the best platform for B2B Marketing. We analyze each one of them and show why Google should be your main choice for your next campaign.

Firstly, there is Facebook and Instagram, which both pay a lot of attention to your B2C audience. Facebook is usually used for less serious things like sharing your life moments and also maybe who you are with today and what you ate for the day.

Instagram is where you share your nice photos and people you are hanging out with for the day on your stories. And for

Following that, there is LinkedIn, which is mostly aimed at B2B advertising and offers you plenty of options for specific targeting. The issue is, LinkedIn is usually much more popular amongst the professionals, such as bankers and startup founders.

SME Owners who are decision-makers for B2B services are not exactly keen on spending much time on LinkedIn, also those that are of a certain age do not even know what LinkedIn is.

Singapore-wise, it is not popular amongst the SME space.

When it comes to B2B marketing, the above few may be good marketing platforms but not a preferred form of marketing to reach your intended marketing audience.

So let us now share with you why Google is the best platform for B2B Marketing:

  • Google has very high traffic on its platform

Google is one of the most frequent websites in the world. Google has always been number one when it comes to search engine rankings and because of Google SEO, millions of people visit the website every day. This is a good platform for B2B marketing as many decision makers use it daily.

Also, if your B2B business targets consumer services such as entertainment or lifestyle services then you can go ahead and use Facebook and Instagram but add on Google marketing as well.

If you are in professional services, Google is great for your need because they will google specific keywords like “SEO SERVICES”, which if you rank for, you are likely going to get that enquiry email from them.

  • People who use Google have very clear intentions

When people go to google to search for something, they make their intentions in their search phrase very clear. If you are looking for SEO services, it means that your company is looking to hire a professional for this service.

And if you type in “We are looking for an SEO company”, Google will serve the top 3 companies first and also rank their website first because they have SEO as one of their main keywords or key phrases.

Also, Google technology has grown so much, even if you are trying to find the words for what you are intending to search, it is able to guess and use semantic key phrases to still return what you need.

Google’s main aim is to be a relevant search engine, and that is what they do best, and it helps you with your B2B marketing.

  • Google trust the Organic results returned to them based on keywords searched

When you input a keyword phrase into the google search bar, the organic results are returned to that phrase.

This is when you know that by using your keywords, you are actually ranking well for it because Google search engine trusts the website’s content.

The return of this shows that if someone clicks on the link, they trust the content enough to follow through and visit your site too. This trust can be passed on from your trust of Google onto the website that is ranking top 3 on the search results.

This trust value is great for branding.

Even someone who doesn’t know your brand beforehand, may put some faith in you for doing so well that Google puts you top 3 on their search engine results.

This does not work the same way for pay-per-click ads on Google, this is why it is important to be careful with your PPC and SEO.

Organic Google results are more trusted than PPC ads: The reason organic results on Google work so well for B2B marketing and branding is that they invest in content that makes them rank better.

This means that their website will give off the essence of what you really will want to find about your services.

  • Google has reviews that allow good details of work done

Google reviews are well trusted by Google users because a lot of the reviews are done by a third party.

This just shows that Google is really taking into account what they offer and how good their products can be for you too.

By having reviews on your website, it just makes it even more trustworthy because authentic people have used your services and think highly about them enough to leave a positive or negative review of your services or products.

They also use their own email account which adds to that sense of trust.

Google also blocks accounts that are created just for review purposes, and you can trust that what you read is usually real reviews.


 

Google is a great platform for B2B businesses to take advantage of to grow your business.

Using their platform, you are also able to reach your highest potential audience that is looking for your type of service.

If you need a SEO Consultant that can help you take advantage of Google’s strength to push your brand up, get your SEO Campaign done up right by an SEO Expert in Singapore.

Why Google is the best platform for B2B Marketing

How SEO Training can help your business

How SEO Training can help your business

How SEO Training can help your business – Marketing and Sales are two of the most important parts of a business’s success. No matter how good your product or services are, if there is no one marketing and selling the product to produce revenue, everything else does not matter.

SEO is ranked number 1 in the top digital marketing skill to pick up in 2021.

SEO and Digital Marketing are how businesses market and sell today. SEO Training course has become a necessity, as SEO work has increased in demand over the past years. SEO stands for Search Engine Optimization – targeted marketing of specific keywords across paid ads, organic search results (how people find you on search engines like Google), and social media sites such as Facebook and Twitter (and other social media channels). SEO Expert is often used to describe someone who is an SEO Specialist or SEO Consultant.

Marketing professionals within companies should be trained by SEO Specialists so they can help other departments increase their revenue via effective SEO work. SEO training covers both on-page and off-page optimization techniques that need to go hand-in-hand. This includes SEO copywriting, SEO architecture of websites, SEO link building, SEO keyword research and more.

Most companies have an SEO Specialist or SEO Consultant they hire to handle all SEO work within the company. However, if someone isn’t available to take care of the SEO needs it is beneficial for marketing professionals within a company to learn SEO so they can help their departments increase revenue. This helps free up the demand for hiring outside agencies which ultimately saves money as well as time since there would be less coordination needed with those performing SEO work.

SEO Training course could also help build awareness and knowledge about how Digital Marketing affects sales and revenue throughout a company’s business strategy. The return on investment (ROI) has been shown by studies over and over that SEO work has a positive impact on revenue. SEO Training course helps the various departments within a company see this strategy of SEO can play an important role in helping increase their contribution to overall company revenue.

SEO Training is something every marketing professional should attend and be equipped with this digital marketing form. SEO is easy for someone who is well trained by a SEO Guru and understands how to best deliver the on-site and off-site work needed to grow the business. With SEO Training, companies not only provide their staff with SEO knowledge but also show they are up-to-date on what’s happening in Digital Marketing today, which shows how modernized or forward-thinking they are in terms of current trends and future needs in the industry.

Content writing is also a very big portion of this industry. Targeted Content writing and keyword research are what differentiates a well-optimized website from the rest.

We all want to be learn new things and this industry is also one that has many changes and updates every other month.

You will be constantly challenged to be the best in making sure your customers or your website is doing better than the rest.

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How SEO Training can help your business

How to leverage Digital Marketing for your Singapore Business

How to leverage Digital Marketing for your Singapore Business – There are many ways to gain an edge over your competitors in the cut-throat world of business. Many businesses have successfully employed one marketing technique or another, but one thing is for certain, whatever method you use to get ahead, it must be cost-effective. Digital marketing happens to be one of the most cost effective methods available today.

There are many forms of digital marketing available in the market today. The most common and effective forms of digital marketing you will see everyday include:

• Search Engine Optimization

• Pay Per Click Advertising

• Social Media Marketing

• Email Marketing.

Let’s look at the benefits and opportunities presented by each of these four highly effective forms of Digital Marketing for your business.

Let us start with the first topic:

  • Search Engine Optimization

Search Engine Optimization has been around for a long time. It is also one of the most effective online marketing techniques available today.

In simple words, SEO is all about improving your rank in the search results based on certain keywords or key phrases relevant to your business and industry. This can be done in multiple ways, but it requires a deep understanding of how google works.

There are two components to SEO, on-site and off-site SEO.

On-Site SEO is where you optimize your website or blog for content, meta-tags and keywords.

Off-Site SEO is where you create backlinks for your site through guest blogging, directories, forum posts etc.

SEO helps to increase the overall traffic on your blog which leads to more conversions. It helps to build brand awareness and customer loyalty as well.

  • Pay Per Click Advertising

Pay Per Click Advertising is the most effective form of digital marketing apart from SEO. Even though this is an online marketing technique, it can be used to get results for both local and national businesses if done right.

This type of advertising helps you to get your ad in front of the right people at the right time. An experienced PPC Specialist can help you with identifying your PPC Campaign by optimizing your ad budget through better keyword targeting.

Pay Per Click is a much faster method to gain leads because SEO takes up more time.

  • Social Media Marketing

More and more people are now accessing the internet through mobile devices. This has lead to a shift in marketing focus towards Social Media Marketing as it is one of the most effective forms of digital marketing for local businesses.

Today’s consumer wants instant results and quick fixes to their problems, they don’t want to wait.

The popular platforms are Facebook, Instagram & Tiktok.

Social media pages are great for building relationships with your customers. It is also one of the fastest ways to get in touch with your audience when done correctly.

By leverage social media and influencers, you can successfully promote your product and services.

  • Email Marketing

Sending relevant content to your customer is another great way to increase traffic to your site and improve conversions.

By adding a well designed email capture form on the website or blog, you can download a list of interested people who might be interested in buying what you have to offer.

This is perhaps the most under-rated form of digital marketing today.

People are always looking for deals, discounts & offers which can be effectively communicated using

Online Marketing is effective method in bringing in leads. This is due to the cost effectiveness and reach of digital marketing.

By its very nature, Digital Marketing is able to reach out to millions of users on social media, email or search engines at a low cost that would be impossible for traditional methods of advertising.


 

If you are a SME or a Startup, the choice is obvious.

If you are already using Digital Marketing, it would be a good idea to hire a professional Digital Marketing Agency or an experienced Digital Marketer who can help take your business to the next level.

If not, then please do consider to leverage this powerful form of marketing for your Singapore Business.


 

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How to leverage Digital Marketing for your Singapore Business