What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs – When it comes to winning in business, one of the main things that needs to happen is good marketing. When you have good marketing, you have good outreach, when you have good outreach, you have good progress.

This is one of the main holy grail items that many business owners know about. But what makes good marketing, there needs to be a plan for you to spread the word about your good service standards. There must be a strong branding around why people choose you and not others. Why do people pick you over others has its very own reasons, most of the time its not just money, its the amount of effort done, whether shown or not shown, effort in business is important.

What makes a good SEO professional for your business needs

 

There are so many SEO professionals in the market, so what makes one different from the other? You might be curious because most SEOs say the same thing, they promise delivery and you pay and most of the time nothing happens.

So how do you tell the good SEO professional from the rest?

1. Detailed reports with good reasoning for rankings

There are many SEOs who have no idea what they are doing and what they are up to. This is one of the toughest part about finding a good SEO, there are low budget ones who will resort to spamming and therefore will want to keep budgets low so that they do not have to pay too much to max out profits for their business.

Detailed reports on the ranking improvements and also new suggestions to clients on how to build more or do more for your other keywords. The more keywords, the more traffic and also more profits for the SEO and this is something that can be achieved if they are willing to invest more in making sure it works out for the client.

2. Lessons to marketing staff or business owners on how to aid them in SEO

Getting SEO done up is not just the job of the SEO. There are many marketing staff in charge in the business and there are many SEO signals that need to work together to rank the business well for their given keywords. This is very true especially in this period of content marketing.

The marketing staff departments of the company could do more with writing great content so that the work of the SEO is a lot easier.

The SEO of course could get the help of the marketing department when it comes to content generation. Generating good content means you write with SEO concepts in mind and at the same time able to get good content that people are interested to read and know about.

3. One that lets you know if it is possible

There are many SEOs who over promise and never deliver.

Getting the websites to rank for certain keywords may be really tough even for seasoned SEOs and for someone who knows this and know that the budget offered. It might be a tough play of the game.

SEOs who know they cannot achieve it will say no to projects.

This is to ensure they do not spoil their own reputation and also not to waste the efforts of the company hiring them.


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What makes a good SEO professional for your business needs

Importance of new content in Google SEO

Importance of new content in Google SEO

Importance of new content in Google SEOSearch Engine Optimization SEO is one of the most important things you need to take note of when you want to run and start a business. SEO is one of the main ways where you can get traffic to your website with minimal cost and its not even a running cost.

SEO takes a lot of effort and also a lot of skill because of the ever changing algorithms that Google employs. Most Search Engine Optimizer will tell you that there are many important components to getting ranked on Google. Link building is one of the key things that you need to take note of, but this is also something that you cannot really control and take more time and effort to achieve. What you can do is to get your on-site SEO done well and strong so that you stand out more than your competitors.

Importance of new content in Google SEO

So what is one of the new ways to get more attention on your website? Getting new content that is, let us now share with you why you should have new content and the important of new content in Google SEO requirements:

1. New content through article keeps your website updated

The most important thing that Google will want to know is that you website is an active site that is coming up with something new every other day. Google does not like websites that stay stagnant for a long time because if it is always the same, readers and searchers wont like to always read and see the same things.

Google like most news establishments like new things and this is through new content and new articles being posted on a regular basis. It can be daily, it can be weekly, the important thing is to have fresh content on a regular basis.

New content can also be video content or new sites explaining new services but the best way to generate this new activity and buzz that Google likes it through writing content like what we are doing now! But google always states, write for readers and not search engines. The algorithms know and they have learnt to also factor in how long readers stay on a site to see if the content posted is relevant and this will affect your Search Engine Rank Position SERPS.

 

2. Content gives Google more reason to feature you and rank you

When you have good content talking about a wide array of topics, it give Google a chance to feature you for more topics. Also with the good use of keywords for various sub topics, Google will also have a bigger chance to feature you. Same as doing sales or doing almost anything, more hard work almost always equates to better results. With more content with various topic and a good grasp of SEO, you will be able to better use keywords to help you gain a stronger foothold on Google’s rankings.

There are many ways to rank for more keywords. Google loves long tail keywords that many people who know or basically know SEO do not appreciate. Long tail keywords can be one of the best ways to get you leads because there are lesser people trying to focus on said keywords.

Make sure your title and description and content contains long tail keywords and see the article rank for it.

 

3. Content makes you the industry standard in Google’s eyes

One of the important things about SEO is to let Google know that you are well known in the industry for whatever you are selling, writing or talking about. This is important because Google loves the word “Relevance”. If you are the industry leader and thought leader in your topic of discussion, there is a high chance Google wants to feature you over someone who barely knows what they are talking about.

Content is one of the key ways to signal that you are one of the best and you are willing to share. Google will rank you high by assigning you an author’s rank and that will be very useful when you are trying to rank for keywords because you are now an authority in Google’s eyes.

 


 

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Importance of new content in Google SEO

Search Engine Optimization

What are Google Site links and how do you get them

What are Google Site links and how do you get them? This is a question that many people who are new to SEO will want to find out more about.

Site likes are links that turn up below the index page link on Google. You could refer to this link to get a clearer picture of what we are trying to say: https://support.google.com/webmasters/answer/47334?hl=en

I’ll quote Google from the article ,

“We only show sitelinks for results when we think they’ll be useful to the user.”

“If the structure of your site doesn’t allow our algorithms to find good sitelinks, we won’t show them.”

“At the moment, sitelinks are automated.”

So what does the above mean? Site links only show up when they are useful, thus improving the search experience.

The website should also have a clean cut and easy to use structure and lay out so that Google can crawl easily and therefore human can navigate easily.

Site links are automated and thus you cannot MAKE Google display it but there are ways that we believe will help influence site links to work.

From some of our past expereince, there are some ways where you could encourage Google to display site links for your webpage:

1. The website must have a strong structure and easy to use navigation
2. Internal pages are popular in the forms of links from other websites
3. Internal pages are unique in title and description

So what you can do to help increase the chance of having site links

1. Clearly define subpages through your main navigation bar of your website

When i mean having a clear navigation bar, the alt text and also the actual words you use should complement the actual inner page title and description for additional impact.

2. Having limited number of menu choices to choose from

When you have too many items to choose from, you get confused. So does the Google algorithms. Keep it simple and clean and easy to use.

3. You website name should be your brand name and it should be unique

If your name is too common and people search for this keyword based on your name, Google might not be encouraged to display your results with sitelinks because they are so many ABC company that has the same name,

4. Unique titles and descriptions

Since the title and descriptions appear for site links. Use something unique that will catch the attention of Google.

If you are keen to learn more than just What are Google Site links and how do you get them, try out the SEO Courses organized by SEO Geek