Should you hire a local or overseas SEO Agency

Should you hire a local or overseas SEO Agency?

Should you hire a local or overseas SEO Agency?

This is a question that I get asked a lot from SMEs looking to ‘up their SEO’.

This article will help you understand some of the pros and cons along with some general guidelines on how to go about deciding.

To summarise, there are four main issues that should be considered:

1. Objectives and Expectations

2. Budget and Costs

3. Authority and Expertise

4. Time zone and feedback

Note: Whilst this article is concerned with SEO, many of the issues raised can also be applied to other online marketing disciplines like PPC, Social Media etc…

Objectives & Expectations

This should be your main priority – what is it that you want to achieve?

Do you only want the one off chance of appearing at the top of Google (just ‘to see’), or do you actually need leads/sales – or worse still, are marketers pulling your strings because they think SEO is the way forward.

If you need leads/sales then make sure any agency can produce a report that shows you how their work is going to achieve this or you can just forget it.

A local SEO Agency will likely want to work closely with you to not just go after the keywords but also to get you leads.

They may propose a change of keywords that are not useful or to add more keywords when the initial set has proven to be successful.

Budget and Costs

This will obviously affect your decision somewhat, but don’t think that because an agency quotes a big price they are going to spend a lot of time on your account.

Many SEO Agencies rely on low quality outsourced work and simply put them together.

We have had our fair share of working with overseas agencies that create low quality links and not having an impact on the website SEO at all.

If you can, try to avoid the companies that outsource tasks like content creation etc.. but instead prefer to deal with people who work directly on your account (locally or overseas).

Locally, you can head up to the office of the person that you paid a good sum to, to ask them what is going on!

Authority & Expertise

This is a big one – do you want to go with an experienced in-house person (yours or someone else’s) or an agency.

If you pay peanuts, you will only get monkeys! Don’t be dazzled by big numbers and names.

They may have lots of people on their books but this does not necessarily mean that they’re good at what they do (although it usually does).

You can also use the “authority” of an SEO to your advantage when approaching a new agency – if they don’t accept the authority principle, they may not be worth going with.

Time zone & Feedback

Most agencies will have someone based in your time zone, if not you’re going to need a virtual assistant or two.

You also want them in a similar time zone so that they are available to answer your questions quickly.

This gives the advantage to the local one, who will get back to you during the office hours you expect them to!

Agencies, particularly overseas ones, will often NOT give you detailed feedback so don’t expect much… if anything!

You also need to consider the costs of getting someone local or overseas – how fast can you get them up and running?

How much do their services cost? How long have they been doing this for?

Do they have any references you can speak to? How frequently do they provide reports? Are there any hidden costs or surprise fees?

Recommendation

Get yourself acquainted with someone who may have used an SEO Service. Ask them how was the experience with this SEO Agency.

The most important thing to ask is, after using them, did they experience a gain in traffic and leads. If yes, this is likely a good choice that can be verified, versus giving that online choice who emailed you out of the blue.

SEO is something that cost quite a bit of money and a long journey, so be sure to hire someone that you can trust.

SEO Geek Pte Ltd is a Singapore based SEO Digital Marketing Agency.

Tommy Koh, our lead SEO Consultant has 10 years of experience running campaigns as well as on-site and off-site link building.

If you require help on your organic rankings, speak to him at +65 98638665.

Should you hire a local or overseas SEO Agency?

February 21, 2022 Digital Marketing, Off-Site SEO, On-Site SEO, SEO No comments yet
How SEO Training can help your business

How SEO Training can help your business

How SEO Training can help your business – Marketing and Sales are two of the most important parts of a business’s success. No matter how good your product or services are, if there is no one marketing and selling the product to produce revenue, everything else does not matter.

SEO is ranked number 1 in the top digital marketing skill to pick up in 2021.

SEO and Digital Marketing are how businesses market and sell today. SEO Training course has become a necessity, as SEO work has increased in demand over the past years. SEO stands for Search Engine Optimization – targeted marketing of specific keywords across paid ads, organic search results (how people find you on search engines like Google), and social media sites such as Facebook and Twitter (and other social media channels). SEO Expert is often used to describe someone who is an SEO Specialist or SEO Consultant.

Marketing professionals within companies should be trained by SEO Specialists so they can help other departments increase their revenue via effective SEO work. SEO training covers both on-page and off-page optimization techniques that need to go hand-in-hand. This includes SEO copywriting, SEO architecture of websites, SEO link building, SEO keyword research and more.

Most companies have an SEO Specialist or SEO Consultant they hire to handle all SEO work within the company. However, if someone isn’t available to take care of the SEO needs it is beneficial for marketing professionals within a company to learn SEO so they can help their departments increase revenue. This helps free up the demand for hiring outside agencies which ultimately saves money as well as time since there would be less coordination needed with those performing SEO work.

SEO Training course could also help build awareness and knowledge about how Digital Marketing affects sales and revenue throughout a company’s business strategy. The return on investment (ROI) has been shown by studies over and over that SEO work has a positive impact on revenue. SEO Training course helps the various departments within a company see this strategy of SEO can play an important role in helping increase their contribution to overall company revenue.

SEO Training is something every marketing professional should attend and be equipped with this digital marketing form. SEO is easy for someone who is well trained by a SEO Guru and understands how to best deliver the on-site and off-site work needed to grow the business. With SEO Training, companies not only provide their staff with SEO knowledge but also show they are up-to-date on what’s happening in Digital Marketing today, which shows how modernized or forward-thinking they are in terms of current trends and future needs in the industry.

Content writing is also a very big portion of this industry. Targeted Content writing and keyword research are what differentiates a well-optimized website from the rest.

We all want to be learn new things and this industry is also one that has many changes and updates every other month.

You will be constantly challenged to be the best in making sure your customers or your website is doing better than the rest.

Learn SEO today with SEO Geek Singapore, one of the top SEO Classes Singapore that you can do too.

If you require SEO Certification, you can also attend this classes.

How SEO Training can help your business

February 16, 2022 Digital Marketing, Off-Site SEO, On-Site SEO, SEO No comments yet
What are some of the SEO work you can do yourself

What are some of the SEO work you can do yourself

What are some of the SEO work you can do yourself – You are a business owner or a website owner that wants to do some SEO work yourself.

You have asked for quotations and realized that it cost you a bomb to hire an SEO consultant to help you with optimization, it can go from anywhere between $500 SGD a month to $5000 SGD a month depending on the difficulty of the keyword.

Difficulty of SEO keywords come from how competitive your niche is, take for example you are in the real estate or insurance business, the keywords are likely going to be crazy competitve because the returns are so high for a good closed case.

There are many people who will be spending money to write articles and buy links and do all sorts of work to get themselves ranked top 3 to catch all the leads they can for their business.

Does that mean that you are doomed to rank your website higher?

So the question comes, What are some of the SEO work you can do yourself?

 

1. On-Site Optimization of Titles and Descriptions

Getting your titles and descriptions optimized to your intended keyword is probably the single most important move to improving your ranking.

A website with the keyword they want to rank for in their title and description can make a big difference on the SERPS and most people do not know this.

Getting this done right for your home page and inner page contents can help you a big step towards your SEO goal of dominating that particular keyword.

Always kick off your campaign with a good look at your Title and Descriptions!

 

 

2. On-Site Optimization of Front Page Content

How can you rank well for your particular keyword if you do not mention it at all on your home page?

Home page is the single most important location for your website because this is where you get most of the links you get from other websites pointing at you.

Ensure you have the keyword appearing on your website but do not under or over optimize, this can either have no effect on your ranking or penalize you due to over doing it.

You should also learn to play around with the word choice a little, as different words can mean the same thing and google knows that.

 

 

3. Making sure your website is HTTPS and the loading speed is optimized

HTTPS is a must have in this time and age. Where scams and fake websites are rampant, you should ensure that you have the HTTPS to ensure you are on the right website that is not spoofed.

This is easily achieved with the right website host, you can get a good website host that will install this for you.

The loading speed of the website should also be as fast as it can get.

We all know how annoying it is to have a slow website, and how you will likely leave the website if it takes too long to load.

This affects how Google sees your site because your visitors end up leaving soon after they land, which is not a good signal google wants to see.

You could use plugins and apps to optimize your speed and also to have HTTPS done up for you.

 

 

4. Write good and long content for your blogs

Do you write? If you do, great, write a good and detailed and long article for your blog.

And do that often.

Guess why I am blogging so often and at such depth?

Google loves it when someone who is good with their topic is able to share their knowledge.

Google is in a way a knowledge database and it wants to keep it that way.

Someone who is really good at their particular skill set should write articles that are details and something that Google really like is also length.

An article should be at least 1000 words or more to get a good ranking opportunity by Google.

Anything lesser will have lesser chance of ranking high nowadays.

This is not what I said, go research the keywords that you are keen and see how long the articles are for those that are ranking on the Top 3 positions.

And do not forget to link to your sources if you are quoting some form of research you have read about the particular topic.

 

5. Get high quality links to your website

This is the hard part of learning and doing your own SEO work.

Most people who do not have experience in SEO will not be able to find good links without much research or help.

Good links can come from other people’s blogs, where you can try guest posting.

You could release press release to get links from popular news sites, which is not easy to come by.

You could write comments on other people’s websites but due to spam, most webmasters have blocked comments.

You could also write blogs on WordPress, Blogger or Tumblr sites, but this takes time to build up and not all of this pages get the attention you deserve.

For most DIY SEOs, this is the part where it gets annoying and tough, but don’t fret, read up more on where you can get links, write more and contribute to your community to allow yourself to grow your base of links pointing towards your website!

 

SEO Geek is a Singapore SEO Services agency assisting SMEs in Singapore to rank higher on Google SERPS.

Search Engine Optimization is a non-paid ads methods of getting leads to your website. You do not pay Google to get yourself showing up but instead using On-Site and Off-Site optimization methods, you rank organically on the Search Engine Results Page (SERPs).

If you require consultancy for your website or you need help with the link building and content writing for your website, you can call +65 98638665 for a quotation or advisory on your business website.

We wish you a great time running your own SEO Campaign!

 

What are some of the SEO work you can do yourself

February 14, 2022 Off-Site SEO, On-Site SEO, SEO No comments yet
5 Tips to improve your onsite SEO this 2022

5 Tips to improve your onsite SEO this 2022

5 Tips to improve your onsite SEO this 2022 – Are you someone who is looking to work on your own SEO for your website?

The website of 2022, is not so easy to SEO optimize then when it was in the heydays of Google.

Ten years ago, it would be quite easy to rank but with more competition coming up and more people knowing how to do on site SEO, things are getting more troublesome and competitive and with more competition you will be facing more hard work to get your ranking to even move a little bit.

SEO Geek is keen to share some of the top tips that we can use to improve your onsite SEO for the year of 2022 and if you are keen you can find out more from the SEO courses that SEO Geek offers.

 

Tip 1. SEO Optimized Title and Description for your websites

Single most important thing about SEO is the title and the description.

There are many things that can be changed but the one thing that influences the ranking the most is the title.

The title of the website will tell google what you are about and what to classify you as. The title is like your name, the main way to identify you.

Then comes the description, use the description to share more about you and you will be able to rank even better in the long term for more keywords.

A well crafted Title and Description will be almost half the SEO battle won and you must pay the most attention to this component!

 

Tip 2. Topical Authority

When you are writing articles, you need to have a focus, if SEO Geek wants to rank well for SEO, I need to write about SEO Topics.

SEO can be a wide range of items but if you want to be the best in the ranking, google needs to know you write only on this topic or topics related to it.

Then they will want to rank you higher because you are the authority in it.

Topical authority is what sets you apart from the rest right now and Google places a lot of focus on content and onsite optimization.

Write more, write deeply to get the attention of Google.

 

Tip 3. Page Load Speed

The load speed of a website is now an important ranking factor.

When your website runs fast, it is less like to cause bounce on your website.

This helps you to improve in your ranking because Google cares about the experience of their customers and how well they use the Google platform and how they react to your website tells Google this information.

A faster load speed can be achieved with a better website host.

It can also be achieved through Caching your website with plugins.

You can also reduce the image size or even the number of images to speed things up a little bit on the website that you wish to rank well on.

 

Tip 4. Frequency in updating of content

When you update your content on a frequent period, Google knows that you are someone who cares more about this topic.

Google likes experts and if you are one, Google will love to hear from you on a regular basis.

The frequency of posting gives Google a schedule to crawl your website because it expects new content coming up every say Friday.

This is good because Google loves such schedules and they will be very keen to crawl your website more often which translates to better ranking opportunities.

 

Tip 5. Comprehensive Content

This is related to Topical authority of point 2, but the thing about a comprehensive content is to have your content re-written if possible.

You want to be up to date when it comes to the year and any changes, you may also want to add more points.

For example this article is currently at 5 points but if there are new points that I can come up with, Google will love that I add on to it when the time comes.

The strength in a comprehensive article gives Google the notice that I am an expert that gets better and able to produce even more content as goes by.

This makes my website worth even more but this also means to add on new content on a regular basis.

This is also known as the Skyscraper technique.

 

Conclusion

Stay tuned to SEO Geek blog for more Tips to improve your onsite SEO this 2022, we are keen to work with businesses in many fields for SEO.

Speak to SEO Geek for Singapore SEO Services needs today!

If you require an SEO trainer or SEO coach, you can speak to SEO Geek as well.

5 Tips to improve your onsite SEO this 2022

January 3, 2022 On-Site SEO, SEO No comments yet

Rise of Artificial Intelligence and how it affects SEO

Rise of Artificial Intelligence and how it affects SEO – Are you someone who is excited with how the world is going to evolve and how business is going to change.

Business flows and changes with improvement in technology and the biggest thing that is coming up in the world is the use of Artificial intelligence.

There are way more applications of this self learning machines and as time goes by there will be more industries that will take on this form of technology.

From the SEO perspective there are also implications.

We all know content is one of the main things that will always be and will remain an important ranking factor.

But the fact that content can now be generated on the mass by artificial intelligence is something that all practioners should pay attention to.

For people who know the SEO world, content generated by AI has been around for years.

AI generated content has one issue, they are repeat and also mix and match of articles written by someone else.

The computer will read the information and rewrite it a little here and there and you have a “new” article.

The downside is, we know that many people are spamming such articles all over the internet.

What does this mean for the future of SEO for you and me?

As AI evolves and generates more articles, so must the algorithm that Google uses to filter off such content.

We all know that Google hates spam, an article that is not well written by a human being will likely face more prejudice from the Google algorithms.

But what about those articles written by humans that may be erroneously deemed written by AI?

We run the risk now of legit articles being mistaken by Google as spam and not be included in the index.

We expect articles written by people to have to pass a higher hurdle for your articles to be indexed by the search engine and also the search engine expecting higher quality in its articles indexing.

SEO Geek is a Singapore SEO Services Company providing Services for companies such as commercial cleaning Singapore and car showroom cleaning Singapore.

 

Rise of Artificial Intelligence and how it affects SEO

December 16, 2021 On-Site SEO, SEO No comments yet
Content is still king in 2021 SEO

Content is still king in 2021 SEO

Content is still king in 2021 SEO – Are you someone who wants to get your website to rank better for certain keywords.

The main thing that you really need to focus on is definitely still content.

Google is always trying to gather all the knowledge of the world and how do they do that.

They will need people around the world to come up with more content and definitely content that people want to read and will find useful.

Content is king has been the line that many people in the search engine optimization world has shared and we will share it here again today.

IT IS STILL KING!

By coming up with a good content marketing and content writing strategy, you will attract more readers to your website and this will mean that you get more link juice from Google.

You might not have much links but you have really high quality, well written and well researched article with all the references.

You have also made it easy for those people who are so lazy to read content nowadays.

You have all the H2 and H3 tags ready and have kind of just summarized your point into all the individual headers.

People come in, they consume what they find interesting and then they move on to the next speed reading of information.

Remember, always to write often and to write well. You should also write so that you keep up to date.

When you keep up to date with content, you will be able to draw in the latest readers and therefore gain more attention from your customer base again.

SEO Geek is a Singapore based SEO Services company that helps SMEs to have a chance against the big boys when it comes to ranking well on Google.

You are able to write good content and build good links without having to shell out tens of thousands of dollars on your SEO budgets.

Speak to us if you are keen to have your SEO audit done by Tommy Koh our SEO professional and let us speak to you on how this can be done.

We also work with other professionals such as Mortgage Loan Brokers and Accounting Services Professionals to provide comprehensive B2B help.

Content is still king in 2021 SEO

January 22, 2021 Off-Site SEO, On-Site SEO, SEO No comments yet

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh – Learning SEO is one of the cool new skills to be taken with great importance in this decade. There are many other digital marketing skills that you should learn. There is Google Adwords, Google SEO, Facebook Marketing, Instagram Marketing, Email Marketing, Linkedin Marketing.

What we will suggest is to pick up most of this skills because in this 21st Century, if you are equipped with more skills about marketing especially online marketing, you can be expected to be high in demand. Digital Marketing is now the key in getting your leads coming to you to get your products or services.

So what are some of the reasons to pick up Search Engine Optimization?

SEO is one of the leading skills that is not only free, it is also one of the skills that few people can do well. Facebook and Adwords will mean that you need to pay for the ads that you want to put up before you can get some returns. Whereas when it comes to Search Engine Optimization, you can actually get the work of SEO done on your website, get the links coming in from various places. And most of it can be done by yourself without having to pay for it. The time and effort that you spend on getting all this things done need not translate into cash that you need to pay to put out ads.

Search Engine Optimization also has a lot of potential in terms of getting you leads from online and getting a lot of things done. If you are ranking top 3 for key and important keywords for your industry. You can probably make good money with this in flow of leads.

Search Engine Optimization is also not too difficult to learn, when you learn this skill, you can implement it. But to rank well for high competitive keywords, you probably will need some experience in terms of practicing this skill so that you can deliver for higher level keywords that will take more hard work to overcome other SEOs out there that are able to get the rankings going for this keywords.

SEO is also one on demand skill by employers. Employers will want someone who can do good SEO work and keep the ranking going well in the long term. This is one skill that many people will be taking in going forward in time together with those that can do other forms of digital marketing. Ranked as the top 10 skills to learn in 2018 by Linkedin, this is definitely one skill that not only we think is important. This is something that most employers will wish that you have the ability to do.

Search is still alive and going and the internet will still need the best SEOs to get the rankings going well so that you are able to get strong branding and leads going for the rest of the world to find you.

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh

October 23, 2019 Off-Site SEO, On-Site SEO, SEO No comments yet
10 SEO Tips for 2019 to help rank well on Google

10 SEO Tips for 2019 to help rank well on Google

10 SEO Tips for 2019 to help rank well on Google – Are you someone who is just picking up search engine optimization techniques and want to make sure that you website can rank well for the keywords that you are trying to target for? There are many ways to work on this and get your website to rank well and also to do well on Google but there are a few key items that matter more than the rest. Search Engine Optimization is a long path of many techniques and here are some of the 10 items that SEO Geek will like to share with you on how you can improve the rankings of your website without hiring a SEO to help you.

10 SEO Tips for 2019 to help rank well on Google

  1. Improve the on-site SEO content

    Writing good content is the key to a good SEO campaign. We all hear from many SEO gurus that “Content is King”! And this is actually very true in this time and age where content is one of the main sells for websites that focus a lot of their readership. A well written article will generate leads and eyeballs that works way better than any form of off-site SEO you can do. If you are an expert who writes well on the content type that you write for and readers enjoy your content.Google will reward you by ranking you higher on the SERPs results because your readers stick and do not “bounce” off your website.Your on-site content should also be optimized to have your keywords or the equivalent in the content paragraphs so that Google knows what you are up to and what you are trying to rank for in the first place. Definitely one of the 10 SEO Tips for 2019 to help rank well on Google.
  2. Improve the page loading speed of your website 

    There are up to hundreds of signals that the algorithms of Google picks up on. But one of the things that is easy to control is the loading speed of the website. Load speed is key to one of the factors that Google likes to harp on, which is user experience. If Google were to rank you higher, which means they are to recommend your website, they want the experience of their users to be good. Which means they want their users to find your site and enjoy reading and taking in content from your site.Slow loading websites in this age of fast internet can be a chore for most people. And when your readers bounce and leave the website within a few seconds, Google knows that this website is not a preferred site. They will in turn move your website downwards on the Google rankings and will rank someone that loads faster.Getting your website to load faster is probably one of the easier things to solve. Cache your website using plugins if you’re using WordPress or you could transfer your hosting to a much faster server so that the deliver of the content is done at a much faster pace.

  3. Update your content regularlyAre you a regular writer on your topic? Good! Google likes to reward content generators that regularly update their blogs with fresh new content. Once a week is great, one article every 3 days is the most optimal. Someone who regularly updates their contents signals to Google that you are someone who is an expert or someone who cares a lot about the topic that you are an expert in. This gives you a higher authority in the eyes of Google.You need not write your blogs every other day, you could also edit and increase the length of the content. Find new research or keeping it updated allows your readership to learn new things as time goes by. This gives them more content to learn from and therefore take advantage of your blog or content more. Keep updating as an when you have new information to keep the articles and the blog alive. Remember a well written and well researched article is always the best way of holding onto your readers. It also give Google the reason to rank you well!
  4. Build your website with good site architectureWho has been to a website that is messy and hard to navigate around. Google spiders like humans prefer to hang around a website that is clear in terms of the flow of events and the flow of experience. If you are trying to share about your services, have sub headings that lead to your many services. Do not make your customers go through a series of pages just to reach the intended page that they want to go to.The cleaner the layout of the website and the linking, the easier it is for your customers or users to find the intended page. This also makes for a good site architecture that Google prefers.Remember, in the eyes of Google, user experience is everything.If your site is hard to navigate and find and every other content requires someone to go through 2 or 3 hoops of clicking to get there, you might lose the points that Google intends to reward you through its algorithms of being a good website with clean structure. Design with simplicity in mind and you will understand why a clean flowing website is important.
  5. Feature your website on more platformsWhen you write something, you should also post them onto your other social media platforms where you can bring traffic to the website. This can be done through your Facebook page, your Instagram pages, your twitter and even your own person Pinterest. You can have the content on your personal pages and also your corporate social media pages, the more the merrier, the more places you are featured, the more you are able to get your presence felt by Google when their spiders crawl the web for information.Having it featured on more platforms brings you more links that’s one important factor for SEO, it also shows that you have social shares. Social shares is one of the factors and signals that will help you improve your websites ranking overall. Social shares also means that you are a more popular site, which Google wants to know so that they can feature you as one of their top picks as well.Social shares also helps you to bring more traffic to the website as readership! Readership is always important as is the importance of having a good SEO SERPS result.
  6. Invite others to write on your website/blogGood content brings you more traffic, more traffic brings you more attention from Google. Inviting good writers to contribute to your blog not only brings you better content and also a more diversified writing style. It also brings you a better and wider range of content and also ways to educate your readers. Readers want to learn more and also for them to read more and understand more from the things that are written.When you are able to keep your readers on the website for a longer period of time, you will be able to generate a better response from Google that your website is one that everyone should read from and also a source of good information.Also when you link out to other websites, since most guest writers will wish to also link back to their own websites or pages, this will increase you domain authority which will then improve your websites authority in the eyes of Google and increase and improve your ranking.
  7. Feature your sites on free local listing pagesThere are many pages that you can go to if you want to list your website on local listing pages. Pages such as Hotfrog and Locanto to name a few. Yellow Pages is also one of the few pages where you can post your local listing. This is one of the best ways to get some links pointing towards your website. They are also free! So why not just spend the time and do it manually when you have the time to do it.This pages are not only good for ranking improvements organically, they are also good for your Google Local rankings.Local rankings are one of the easiest ways to rank well on Google and go a long way when it comes to ranking well to gain traction.One of the easiest to do 10 SEO Tips for 2019 to help rank well on Google.
  8. Write content for other bloggers or other webmastersInviting others to write for you and of course writing for others is also the other key item that you should consider. Everyone loves to have another writer contributing to their content. When you write, you will usually ask for a link from their website. This is one of the best ways to gain a link from the webmaster of other websites. The more diversified links you get from other websites, the stronger your SEO value builds up.The good thing is most people are glad to share their links with people who they want to work closely with. This is one of the easiest and also the best ways to do SEO link building but over the years this has also become one of the misused methods so do it with care.Writing content for other blogs is also a fun way for you to share in each other readership, the readers from your page can visit your friends’ page and also vice versa. This sharing of readership is good for anyone who wants to grow their readership and also in the same way build a network of friendly bloggers and friends.
  9. Update your website and PluginsKeeping your website updated and having your plugins updated is very important. If you are using WordPress, the latest plugins will ensure that your speed and also your content are optimized to the very best so that you can give the best experience for your readers.Websites that are old and slow and are not functioning well for the mobile will be penalized by Google for not having a friendly interface. This is important because Google has an important mobile first algorithm going on right now that will improve the ranking of websites that have a good mobile optimized page.In this respect, make sure your websites are updated so that you are able to get the best of the algorithms and you will be able to start seeing growth in your ranking as compared to websites of competitors that are not optimized to gain from the latest updates of Google. Definitely one of weird tips from our 10 SEO Tips for 2019 to help rank well on Google.
  10. Become a true expert in your topic and get organic linksHow do we know that you deserve to be the best ranking website in the world or country for a certain topic? You must have written a lot of good work to begin with. But when there are other websites that are linking to you often and they want to quote you for certain content, you know you are good. Keep writing and keep posting and become a true expert.There are many ways that you can gain links but organically is the best way. When you have a nice graphic or infographic that you came up with. Share them and get the other webmasters to remember to quote you or send you a link of thank you so that they can use your beautifully done work. This is one of the best ways to get the organic links that will send your ranking going skywards for a long period of time and it will also help you to establish as the go to person for your trade.

SEO Geek is a Singapore based SEO Services company that provides Search Engine Optimization services for on-site and off-site requirements.

SEO Geek also runs a monthly SEO Class in Singapore for those who are interested to Learn Digital Marketing Skills in Singapore.

If you are keen on Bus Rental in Singapore, you can find our favored Bus Chartering in Singapore.

We look forward to working with you and also to learn from you if you are interested to write for us or invite us to write content for your pages, we look forward to hearing from you! We hope you enjoyed our article on 10 SEO Tips for 2019 to help rank well on Google.

10 SEO Tips for 2019 to help rank well on Google

October 7, 2019 Off-Site SEO, On-Site SEO, SEO No comments yet
What makes a good SEO professional for your business needs

8 important SEO Tips that will help you move up the Google rankings

8 important SEO Tips that will help you move up the Google rankings – SEO is a tough nut to crack for many.

For those with many years of experience, it is still quite a bit of trying new methods and trying to figure out what is best to bring the rankings on the SERPs.

There are so many different signals that Google picks up to make the rankings of the individual keywords, SEOs take years to slowly figure them out and the best is to do more optimization for every possible thing that matters to Google and get the rankings that the clients desire. But also at the same time making sure all is done within the methods allowed by Google.

So here we are going to share 9 tips that will help you to move up the ranks in Google and achieve your goals of reading leads that will generate income and be able to bring you good business.

  1. Linking to other websites that share similar content 

    Not only is getting links from relevant website important, linking to relevant websites also help you to rank better on Google because you are to Google a resource that is trying to give value to the people who are using their search engine.Linking out to relevant pages such as those in your industry or to a directory will help you to gain search engine attention.You do not really need to worry on trying to keep all the link juice to yourself because in some cases, sharing is caring.Some platforms do link to pages like Wikipedia, because wikipedia is a great place for information to be found and it is also one of the most read websites in the world.

    Getting a cross reference onto a page that has good information for further reading helps the internet by forming more relevant linkages to the whole wide web which not only helps users but it helps Google too!

  2. Speed up your website through removing useless items 

    Do you have too many big images or having too many items on your page that slows it down dramatically?You can consider getting them removed so that the website loads a little faster.The thing about Google is that there are many components to how it will rank websites and in recent years, the speed of loading a page affects how it ranks on Google.

    Google wants to give their users a good experience when they go to the website that they push to the front of results on Google.If the site is a slow website that takes a very long time to load and get ready, users may not wish to stay on the site and move on to other websites.

    This tells Google that this site is not the wanted site for the results and therefore will push the rankings backwards.Making sure your site loads fast is one of the core things to look out for when you want to rank on the top for any results or keywords. Make use of special plugins or methods to minimize file sizes and also caching to get things loading faster.

  3. Getting other bloggers and websites to link to youWe all know the best way to get a link and get some link juice from the rest of the internet is to get websites to link to you. Link building is a tough process, some links can be bought through directories and some through posting articles on platforms.The most useful way though is to get it from relevant websites that have the same topic of interest as you and to get this blogs or bloggers to guest post what you have wrote.Getting the relevant websites takes a lot of research and time to figure out if they are worth working with, then the hard part is to convince them that your article is of value to their readers and therefore deserve to be on their blogs. This not only allows them to have fresh and high quality content that will interest their readers and at the same time gives them fresh content to show Google that they are an active site that is constantly updating their site.The content you pitch to them must therefore be high quality and informative and since you might be an expert in your field, spend good time to write the content to its highest quality and deliver it to the relevant experts in the field.
  4. Have analytics ready
    No other fields in this 21st century is more valuable than data. Having analytics set up allows you to detect which keywords are working out for you and which are not. You will also be able to figure out which marketing methods is actually working for you and even find out which age group prefers your content.This allows you to work on your onsite content to suit what your customers need and also allows you to have a more targeted link acquisition method that reaches the correct group of potential clients.Nothing is the worse than to waste good money on marketing methods that do not work at all. So the best way to find out which method is working and where to focus more on is when you have analytics in place and be able to understand how to read the data that it provides you. This way you will be able to do a stronger and more targeted method of doing marketing.

    Through using this data, you will also be able to build up a strong means of marketing through search engine or social networking sites.

  5. Social signals are important to your ranking 

    Social media and social networking sites don’t use to be a big thing in the market and in the internet. But with the advent of so many social sites, the things that you post in this networks do lead to traffic getting into your website. This matters to Google as well, sites such as Facebook, Youtube, Instagram and other sites do provide that little boost that you might not see value in but when the no-follow link still gives you an exposure it does matter.Google likes sites that are well traffic by people, with your analytics and webmaster tools installed, they are able to traffic and find out where you are getting traffic, so having social media and networking site attention is still an important position for ranking.Not forgetting organic traffic is always good when it comes to any form of marketing, the flow of people coming in means more eyeballs on your product and services which means a higher chance for you to reach your intended customers.

  6. Keywords are used in your images and videosEveryone tries to write an article with all the keywords needed for that article and try to squeeze them in but they forgot that image is also one of the best ways for them to get their SEO done.Alt keywords in the images do make a difference when it comes to ranking for the keyword you want to and when your customers search through images and the alt text of the images are done with the keywords in place, you can get your website in front of your customers through your image.This is one thing and location that most people do not watch over and you should focus on this to make sure you have them well optimized, do not waste SEO real estate.
  7. Consistently creating unique content that will bring you eye ballsWriting high quality content on a regular basis is important when it comes to getting the attention of Google. Google is always out in search for the best content to present to their users and if you write an article that is well optimized and also with a good use of search engine optimization techniques, you will get a chance to rank for the first page of Google.This brings you the opportunity of ranking well in Google for keywords.This brings you traffic for your website and therefore brings you the needed business that you will be seeking.

    But when you write, some people tend to write for the search engine instead of people and when this is done, the content do not seem to make any sense to humans at all.

    With this Google also has algorithms to ensure that the writing and the content do make sense to human and the artificial intelligence Google employs is able to do a good job in finding out if content is done by a computer or done by a human being.

    Remember to write for the humans, write consistently and write with a good research in point and you will reap the benefits of writing.

  8. URL structures done right!The website structure is an important part of the SEO process. If your website is easy to navigate for humans, it will be easy to navigate for the bots that are going to be coming through your website.If there are too many secret and hidden pages, it makes it hard for the Google Bots to be able to read and find your content then the SEO of the website is not done in a very clean and effective manner.Always remember, be ready for the human user and the bots will have a good time getting the proper work indexed.

    Site architectures that are clear and easy to understand is always best for websites that wish to rank well on Google.

8 important SEO Tips that will help you move up the Google rankings

 

SEO Geek is a Singapore based SEO Services Company with expertise in onsite and offsite SEO work.

SEO Geek also provides SEO Courses for Beginners in Singapore and Digital Marketing Courses such as Facebook and Instagram Marketing.

8 important SEO Tips that will help you move up the Google rankings

July 21, 2019 On-Site SEO, SEO No comments yet

Three resources that will help you in running your Search Engine Optimization (SEO) campaign

When you are starting out on working on a SEO campaign, you have to make sure you know what you are doing and do it right, so here at SEO Geek let us help you with a few tips on how you can be a more efficient SEO campaign organizer and how you can spend more time doing your on-site optimizations or off-site link buildings instead of trying to do things that are supposed to be easy fare.

  1. Checking rankings through SEO EdgeWhen i post updates on my Instagram and Facebook wall, friends will ask, what application do you use to get those results, looks like a nice app.This app that i use is called SEO Edge.

    SEO Edge is an iOS application that allows you to track rankings of your website through a very easy to use platform. Just enter your website that you are tracking, enter the keywords that you are trying to find out your rankings for, pull down the refresh button and wait for the results to turn up. It also shows you Alexa rankings and also how many links are pointing towards your website (this i am not sure if it is accurate because i am not sure where they get this resource from).

    They have a good and clear user interface that makes its very clear cut if you are gaining or losing in ranking. It is also a nice way to show the world how your rankings are doing, are they going up or down, great for Search Engine Optimizers trying to gain business because it does look a little like the stock market charts!

  2. Google AnalyticsYou must be wondering what has Google Analytics got to do with Search Engine Optimization. This free tool provided by Google is probably one of the best ways to track if your campaigns are working or not.

    Giving you insights into how much traffic is coming from search engines, but it used to be able to give a clearer view as to the keywords that are coming in but usually for me, when i run campaigns, i don’t do too many at a time, eg. i don’t do Facebook , SEM and SEO together. I will usually focus on one or two, so i am able to test which ones are more effective. In this respect, most of the traffic will usually be from that one source which is SEO.

    In this way you will know if it is effective and able to go on with it. But for most businesses, time may not be on their side and therefore might use multiple channels. Google Analytics is very useful in this manner for you to work on where and how this traffic is coming from.

  3. Google Webmaster toolsThe single most effective tool anyone needs to be equipped with if you want to be a good SEO in this world. This is the place where you get your links crawled, check where the links are coming from. Find out which keywords are getting you clicks and also at the same time finding out where are the problems that needs to be solved like 404 links or bad linkages in your website.

    Google webmaster tools is intuitive and easy to use and gives you most of the insights you will need to become a good SEO that will help you to get your website ranked. Solve the problems that webmaster tools suggest to you and you are half way there already. Of course you must still know how to do good onsite and offsite SEO work.

    Pick this up and you will almost be able to fight the SEO world already.

SEO Geek is a Search Engine Optimization company that supports SME firms to reach out to the world and Singapore market to gain qualified leads and also to train aspiring marketers in the art and science of search engine optimization. Find out more about our SEO classes Singapore today.

July 19, 2019 Business, On-Site SEO, SEO No comments yet
Recent Posts
Categories