What makes a good SEO professional for your business needs

8 important SEO Tips that will help you move up the Google rankings

8 important SEO Tips that will help you move up the Google rankings – SEO is a tough nut to crack for many.

For those with many years of experience, it is still quite a bit of trying new methods and trying to figure out what is best to bring the rankings on the SERPs.

There are so many different signals that Google picks up to make the rankings of the individual keywords, SEOs take years to slowly figure them out and the best is to do more optimization for every possible thing that matters to Google and get the rankings that the clients desire. But also at the same time making sure all is done within the methods allowed by Google.

So here we are going to share 9 tips that will help you to move up the ranks in Google and achieve your goals of reading leads that will generate income and be able to bring you good business.

  1. Linking to other websites that share similar contentNot only is getting links from relevant website important, linking to relevant websites also help you to rank better on Google because you are to Google a resource that is trying to give value to the people who are using their search engine.

    Linking out to relevant pages such as those in your industry or to a directory will help you to gain search engine attention.

    You do not really need to worry on trying to keep all the link juice to yourself because in some cases, sharing is caring.Some platforms do link to pages like Wikipedia, because wikipedia is a great place for information to be found and it is also one of the most read websites in the world.

    Getting a cross reference onto a page that has good information for further reading helps the internet by forming more relevant linkages to the whole wide web which not only helps users but it helps Google too!

  2. Speed up your website through removing useless itemsDo you have too many big images or having too many items on your page that slows it down dramatically?

    You can consider getting them removed so that the website loads a little faster.

    The thing about Google is that there are many components to how it will rank websites and in recent years, the speed of loading a page affects how it ranks on Google.

    Google wants to give their users a good experience when they go to the website that they push to the front of results on Google.If the site is a slow website that takes a very long time to load and get ready, users may not wish to stay on the site and move on to other websites.

    This tells Google that this site is not the wanted site for the results and therefore will push the rankings backwards.Making sure your site loads fast is one of the core things to look out for when you want to rank on the top for any results or keywords. Make use of special plugins or methods to minimize file sizes and also caching to get things loading faster.

  3. Getting other bloggers and websites to link to you

    We all know the best way to get a link and get some link juice from the rest of the internet is to get websites to link to you. Link building is a tough process, some links can be bought through directories and some through posting articles on platforms.The most useful way though is to get it from relevant websites that have the same topic of interest as you and to get this blogs or bloggers to guest post what you have wrote.Getting the relevant websites takes a lot of research and time to figure out if they are worth working with, then the hard part is to convince them that your article is of value to their readers and therefore deserve to be on their blogs. This not only allows them to have fresh and high quality content that will interest their readers and at the same time gives them fresh content to show Google that they are an active site that is constantly updating their site.

    The content you pitch to them must therefore be high quality and informative and since you might be an expert in your field, spend good time to write the content to its highest quality and deliver it to the relevant experts in the field.

  4. Have analytics readyNo other fields in this 21st century is more valuable than data. Having analytics set up allows you to detect which keywords are working out for you and which are not. You will also be able to figure out which marketing methods is actually working for you and even find out which age group prefers your content.

    This allows you to work on your onsite content to suit what your customers need and also allows you to have a more targeted link acquisition method that reaches the correct group of potential clients.

    Nothing is the worse than to waste good money on marketing methods that do not work at all. So the best way to find out which method is working and where to focus more on is when you have analytics in place and be able to understand how to read the data that it provides you. This way you will be able to do a stronger and more targeted method of doing marketing.

    Through using this data, you will also be able to build up a strong means of marketing through search engine or social networking sites.

  5. Social signals are important to your ranking

    Social media and social networking sites don’t use to be a big thing in the market and in the internet. But with the advent of so many social sites, the things that you post in this networks do lead to traffic getting into your website. This matters to Google as well, sites such as Facebook, Youtube, Instagram and other sites do provide that little boost that you might not see value in but when the no-follow link still gives you an exposure it does matter.Google likes sites that are well traffic by people, with your analytics and webmaster tools installed, they are able to traffic and find out where you are getting traffic, so having social media and networking site attention is still an important position for ranking.

    Not forgetting organic traffic is always good when it comes to any form of marketing, the flow of people coming in means more eyeballs on your product and services which means a higher chance for you to reach your intended customers.

  6. Keywords are used in your images and videos

    Everyone tries to write an article with all the keywords needed for that article and try to squeeze them in but they forgot that image is also one of the best ways for them to get their SEO done.
    Alt keywords in the images do make a difference when it comes to ranking for the keyword you want to and when your customers search through images and the alt text of the images are done with the keywords in place, you can get your website in front of your customers through your image.This is one thing and location that most people do not watch over and you should focus on this to make sure you have them well optimized, do not waste SEO real estate.

  7. Consistently creating unique content that will bring you eye balls

    Writing high quality content on a regular basis is important when it comes to getting the attention of Google. Google is always out in search for the best content to present to their users and if you write an article that is well optimized and also with a good use of search engine optimization techniques, you will get a chance to rank for the first page of Google.

    This brings you the opportunity of ranking well in Google for keywords.This brings you traffic for your website and therefore brings you the needed business that you will be seeking.

    But when you write, some people tend to write for the search engine instead of people and when this is done, the content do not seem to make any sense to humans at all.

    With this Google also has algorithms to ensure that the writing and the content do make sense to human and the artificial intelligence Google employs is able to do a good job in finding out if content is done by a computer or done by a human being.

    Remember to write for the humans, write consistently and write with a good research in point and you will reap the benefits of writing.

  8. URL structures done right!

    The website structure is an important part of the SEO process. If your website is easy to navigate for humans, it will be easy to navigate for the bots that are going to be coming through your website.If there are too many secret and hidden pages, it makes it hard for the Google Bots to be able to read and find your content then the SEO of the website is not done in a very clean and effective manner.

    Always remember, be ready for the human user and the bots will have a good time getting the proper work indexed.

    Site architectures that are clear and easy to understand is always best for websites that wish to rank well on Google.


8 important SEO Tips that will help you move up the Google rankings

 

SEO Geek is a Singapore based SEO Services Company with expertise in onsite and offsite SEO work.

SEO Geek also provides SEO Courses for Beginners in Singapore and Digital Marketing Courses such as Facebook and Instagram Marketing.

8 important SEO Tips that will help you move up the Google rankings

Three resources that will help you in running your Search Engine Optimization (SEO) campaign

When you are starting out on working on a SEO campaign, you have to make sure you know what you are doing and do it right, so here at SEO Geek let us help you with a few tips on how you can be a more efficient SEO campaign organizer and how you can spend more time doing your on-site optimizations or off-site link buildings instead of trying to do things that are supposed to be easy fare.

  1. Checking rankings through SEO Edge

    When i post updates on my Instagram and Facebook wall, friends will ask, what application do you use to get those results, looks like a nice app.This app that i use is called SEO Edge.

    SEO Edge is an iOS application that allows you to track rankings of your website through a very easy to use platform. Just enter your website that you are tracking, enter the keywords that you are trying to find out your rankings for, pull down the refresh button and wait for the results to turn up. It also shows you Alexa rankings and also how many links are pointing towards your website (this i am not sure if it is accurate because i am not sure where they get this resource from).

    They have a good and clear user interface that makes its very clear cut if you are gaining or losing in ranking. It is also a nice way to show the world how your rankings are doing, are they going up or down, great for Search Engine Optimizers trying to gain business because it does look a little like the stock market charts!

  2. Google Analytics

    You must be wondering what has Google Analytics got to do with Search Engine Optimization. This free tool provided by Google is probably one of the best ways to track if your campaigns are working or not.

    Giving you insights into how much traffic is coming from search engines, but it used to be able to give a clearer view as to the keywords that are coming in but usually for me, when i run campaigns, i don’t do too many at a time, eg. i don’t do Facebook , SEM and SEO together. I will usually focus on one or two, so i am able to test which ones are more effective. In this respect, most of the traffic will usually be from that one source which is SEO.

    In this way you will know if it is effective and able to go on with it. But for most businesses, time may not be on their side and therefore might use multiple channels. Google Analytics is very useful in this manner for you to work on where and how this traffic is coming from.

  3. Google Webmaster tools

    The single most effective tool anyone needs to be equipped with if you want to be a good SEO in this world. This is the place where you get your links crawled, check where the links are coming from. Find out which keywords are getting you clicks and also at the same time finding out where are the problems that needs to be solved like 404 links or bad linkages in your website.

    Google webmaster tools is intuitive and easy to use and gives you most of the insights you will need to become a good SEO that will help you to get your website ranked. Solve the problems that webmaster tools suggest to you and you are half way there already. Of course you must still know how to do good onsite and offsite SEO work.

    Pick this up and you will almost be able to fight the SEO world already.


SEO Geek is a Search Engine Optimization company that supports SME firms to reach out to the world and Singapore market to gain qualified leads and also to train aspiring marketers in the art and science of search engine optimization. Find out more about our SEO classes Singapore today.

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs – When it comes to winning in business, one of the main things that needs to happen is good marketing. When you have good marketing, you have good outreach, when you have good outreach, you have good progress.

This is one of the main holy grail items that many business owners know about. But what makes good marketing, there needs to be a plan for you to spread the word about your good service standards. There must be a strong branding around why people choose you and not others. Why do people pick you over others has its very own reasons, most of the time its not just money, its the amount of effort done, whether shown or not shown, effort in business is important.

What makes a good SEO professional for your business needs

 

There are so many SEO professionals in the market, so what makes one different from the other? You might be curious because most SEOs say the same thing, they promise delivery and you pay and most of the time nothing happens.

So how do you tell the good SEO professional from the rest?

1. Detailed reports with good reasoning for rankings

There are many SEOs who have no idea what they are doing and what they are up to. This is one of the toughest part about finding a good SEO, there are low budget ones who will resort to spamming and therefore will want to keep budgets low so that they do not have to pay too much to max out profits for their business.

Detailed reports on the ranking improvements and also new suggestions to clients on how to build more or do more for your other keywords. The more keywords, the more traffic and also more profits for the SEO and this is something that can be achieved if they are willing to invest more in making sure it works out for the client.

2. Lessons to marketing staff or business owners on how to aid them in SEO

Getting SEO done up is not just the job of the SEO. There are many marketing staff in charge in the business and there are many SEO signals that need to work together to rank the business well for their given keywords. This is very true especially in this period of content marketing.

The marketing staff departments of the company could do more with writing great content so that the work of the SEO is a lot easier.

The SEO of course could get the help of the marketing department when it comes to content generation. Generating good content means you write with SEO concepts in mind and at the same time able to get good content that people are interested to read and know about.

3. One that lets you know if it is possible

There are many SEOs who over promise and never deliver.

Getting the websites to rank for certain keywords may be really tough even for seasoned SEOs and for someone who knows this and know that the budget offered. It might be a tough play of the game.

SEOs who know they cannot achieve it will say no to projects.

This is to ensure they do not spoil their own reputation and also not to waste the efforts of the company hiring them.


Learn SEO with SEO Geek today.

 

 

What makes a good SEO professional for your business needs

Importance of new content in Google SEO

Importance of new content in Google SEO

Importance of new content in Google SEOSearch Engine Optimization SEO is one of the most important things you need to take note of when you want to run and start a business. SEO is one of the main ways where you can get traffic to your website with minimal cost and its not even a running cost.

SEO takes a lot of effort and also a lot of skill because of the ever changing algorithms that Google employs. Most Search Engine Optimizer will tell you that there are many important components to getting ranked on Google. Link building is one of the key things that you need to take note of, but this is also something that you cannot really control and take more time and effort to achieve. What you can do is to get your on-site SEO done well and strong so that you stand out more than your competitors.

Importance of new content in Google SEO

So what is one of the new ways to get more attention on your website? Getting new content that is, let us now share with you why you should have new content and the important of new content in Google SEO requirements:

1. New content through article keeps your website updated

The most important thing that Google will want to know is that you website is an active site that is coming up with something new every other day. Google does not like websites that stay stagnant for a long time because if it is always the same, readers and searchers wont like to always read and see the same things.

Google like most news establishments like new things and this is through new content and new articles being posted on a regular basis. It can be daily, it can be weekly, the important thing is to have fresh content on a regular basis.

New content can also be video content or new sites explaining new services but the best way to generate this new activity and buzz that Google likes it through writing content like what we are doing now! But google always states, write for readers and not search engines. The algorithms know and they have learnt to also factor in how long readers stay on a site to see if the content posted is relevant and this will affect your Search Engine Rank Position SERPS.

 

2. Content gives Google more reason to feature you and rank you

When you have good content talking about a wide array of topics, it give Google a chance to feature you for more topics. Also with the good use of keywords for various sub topics, Google will also have a bigger chance to feature you. Same as doing sales or doing almost anything, more hard work almost always equates to better results. With more content with various topic and a good grasp of SEO, you will be able to better use keywords to help you gain a stronger foothold on Google’s rankings.

There are many ways to rank for more keywords. Google loves long tail keywords that many people who know or basically know SEO do not appreciate. Long tail keywords can be one of the best ways to get you leads because there are lesser people trying to focus on said keywords.

Make sure your title and description and content contains long tail keywords and see the article rank for it.

 

3. Content makes you the industry standard in Google’s eyes

One of the important things about SEO is to let Google know that you are well known in the industry for whatever you are selling, writing or talking about. This is important because Google loves the word “Relevance”. If you are the industry leader and thought leader in your topic of discussion, there is a high chance Google wants to feature you over someone who barely knows what they are talking about.

Content is one of the key ways to signal that you are one of the best and you are willing to share. Google will rank you high by assigning you an author’s rank and that will be very useful when you are trying to rank for keywords because you are now an authority in Google’s eyes.

 


 

SEO Geek is happy to share this article on “Importance of new content in Google SEO” , hope you enjoy it and follow our blog for more SEO Tips

Importance of new content in Google SEO

Search Engine Optimization

What are Google Site links and how do you get them

What are Google Site links and how do you get them? This is a question that many people who are new to SEO will want to find out more about.

Site likes are links that turn up below the index page link on Google. You could refer to this link to get a clearer picture of what we are trying to say: https://support.google.com/webmasters/answer/47334?hl=en

I’ll quote Google from the article ,

“We only show sitelinks for results when we think they’ll be useful to the user.”

“If the structure of your site doesn’t allow our algorithms to find good sitelinks, we won’t show them.”

“At the moment, sitelinks are automated.”

So what does the above mean? Site links only show up when they are useful, thus improving the search experience.

The website should also have a clean cut and easy to use structure and lay out so that Google can crawl easily and therefore human can navigate easily.

Site links are automated and thus you cannot MAKE Google display it but there are ways that we believe will help influence site links to work.

From some of our past expereince, there are some ways where you could encourage Google to display site links for your webpage:

1. The website must have a strong structure and easy to use navigation
2. Internal pages are popular in the forms of links from other websites
3. Internal pages are unique in title and description

So what you can do to help increase the chance of having site links

1. Clearly define subpages through your main navigation bar of your website

When i mean having a clear navigation bar, the alt text and also the actual words you use should complement the actual inner page title and description for additional impact.

2. Having limited number of menu choices to choose from

When you have too many items to choose from, you get confused. So does the Google algorithms. Keep it simple and clean and easy to use.

3. You website name should be your brand name and it should be unique

If your name is too common and people search for this keyword based on your name, Google might not be encouraged to display your results with sitelinks because they are so many ABC company that has the same name,

4. Unique titles and descriptions

Since the title and descriptions appear for site links. Use something unique that will catch the attention of Google.

If you are keen to learn more than just What are Google Site links and how do you get them, try out the SEO Courses organized by SEO Geek