Importance of digital marketing in your business and marketing strategy
The internet has taken the business world by storm, now most business without an online presence are either losing out or have suffered great damage to their bottom line. For most business, having an online presence might be the reason why they are able to survive and do well in the long term. E-Commerce alone is one of the biggest growth market in this new age of business running. Anyone with a laptop and a business mind can start an E-Commerce business. E-Commerce is also one of the best ways for someone with very little money to start off in the world of business.
Methods such as drop shipping is one of the popular methods where you do not hold stock but instead just perform the role of being the middleman where you sell product to someone who might be interested and you will make the mark up. This has helped many people become digital nomads where they can move to any place in the world and deliver products to their clients without having to have a physical space holding any stock at all.
How do this people achieve such success without an office and even a physical space with the products they sell, or even seeing the product in the first place one might ask.
Digital Marketing has in the recent years taken over traditional marketing in a huge way. Compared to TV advertisements and also in the papers, most budgets have been transferred to reaching the eyeballs of mobile users who are on your social media and social networking platforms. Google and Youtube are also one of the few places where potential customers can be targeted.
Digital Marketing can range from quite a few platforms, but the most important ones that are also the more popular ones are Google and Facebook. Google is one of the best place for people to find out information of the world, google is also one of the best place for business to reach their potential clients. Especially when it comes to B2B business, google is usually the location for people to find the vendors that matter to them a lot.
Having done Search Engine Optimization for 7 years, the most important piece of advise is to work on getting the leads from the internet through Google through either SEO or SEM and be able to convert them through the placement of good information on your website and also a clear way to communicate with you and close this deal.
Facebook is a great place for people who are trying to target B2C clients that will be able to give a good chance of seeing your product and therefore consider buying your product through your E-Commerce site or enter into a form that will allow them to reach you when they wish to purchase a product.
This two platforms are so popular that the companies behind them are one of the biggest in the world and we will continue seeing online or digital marketing grow. Learning the art of digital marketing through Singapore Digital Marketing courses is important for the people who are keen to start their business online or offline.
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