Three resources that will help you in running your Search Engine Optimization (SEO) campaign

When you are starting out on working on a SEO campaign, you have to make sure you know what you are doing and do it right, so here at SEO Geek let us help you with a few tips on how you can be a more efficient SEO campaign organizer and how you can spend more time doing your on-site optimizations or off-site link buildings instead of trying to do things that are supposed to be easy fare.

  1. Checking rankings through SEO Edge

    When i post updates on my Instagram and Facebook wall, friends will ask, what application do you use to get those results, looks like a nice app.This app that i use is called SEO Edge.

    SEO Edge is an iOS application that allows you to track rankings of your website through a very easy to use platform. Just enter your website that you are tracking, enter the keywords that you are trying to find out your rankings for, pull down the refresh button and wait for the results to turn up. It also shows you Alexa rankings and also how many links are pointing towards your website (this i am not sure if it is accurate because i am not sure where they get this resource from).

    They have a good and clear user interface that makes its very clear cut if you are gaining or losing in ranking. It is also a nice way to show the world how your rankings are doing, are they going up or down, great for Search Engine Optimizers trying to gain business because it does look a little like the stock market charts!

  2. Google Analytics

    You must be wondering what has Google Analytics got to do with Search Engine Optimization. This free tool provided by Google is probably one of the best ways to track if your campaigns are working or not.

    Giving you insights into how much traffic is coming from search engines, but it used to be able to give a clearer view as to the keywords that are coming in but usually for me, when i run campaigns, i don’t do too many at a time, eg. i don’t do Facebook , SEM and SEO together. I will usually focus on one or two, so i am able to test which ones are more effective. In this respect, most of the traffic will usually be from that one source which is SEO.

    In this way you will know if it is effective and able to go on with it. But for most businesses, time may not be on their side and therefore might use multiple channels. Google Analytics is very useful in this manner for you to work on where and how this traffic is coming from.

  3. Google Webmaster tools

    The single most effective tool anyone needs to be equipped with if you want to be a good SEO in this world. This is the place where you get your links crawled, check where the links are coming from. Find out which keywords are getting you clicks and also at the same time finding out where are the problems that needs to be solved like 404 links or bad linkages in your website.

    Google webmaster tools is intuitive and easy to use and gives you most of the insights you will need to become a good SEO that will help you to get your website ranked. Solve the problems that webmaster tools suggest to you and you are half way there already. Of course you must still know how to do good onsite and offsite SEO work.

    Pick this up and you will almost be able to fight the SEO world already.


SEO Geek is a Search Engine Optimization company that supports SME firms to reach out to the world and Singapore market to gain qualified leads and also to train aspiring marketers in the art and science of search engine optimization. Find out more about our SEO classes Singapore today.

How to quickly pick up Search Engine Optimization Skills (SEO)

The world is in the digital age right now, we spend more time on our mobile devices than we are in the real world. We consume through Google or Facebook/Instagram and we believe the things we see even if it is advertisements or it is just purely suggestions. Search Engine Optimization is listed as one of the top 10 skills to learn in this digital age because of how it could be used to influence purchases through searches in Google. Many people do not know that the returns on Google are actually able to shift based on the work of Search Engine Optimizer.

Being one of the top ten must learn skills of 2019, what are the ways that you can actually pick this skill up without spending too much time trying to even figure out what is going behind the whole work of it.

  1. Learn from a skilled practitioner

    The best way to kick start learning something is to have a mentor or a teacher, learning through someone who has done the work for many years and is familiar with the quirks of it helps you to kick start your learning and career a little better. It takes many years to pick up a certain skill if you do not have someone to educate and teach you.This process can be shorten with either working for someone and learning the skill sets of search engine optimization through the practice that you get in the role or you could go for courses that can cost you maybe from $500 to $3000 to learn how to get into the game of SEO and what are the things to watch out for when you are running a campaign on your own.

    The hardest parts are usually the tricks and the methods that the old timer have in their sleeves because this are the effective methods that sets them apart from the rest and this is also the methods that will allow them to be able to achieve the results that most people want. Which is to rank first page or even top 3 for most of the keywords that are being optimized.

  2. Learn SEO through Google and YoutubeThe next best place to learn Search Engine Optimization skills is of course to do it on Google or Youtube. There are many resources that you can use to learn the skills but there are also a lot of resources that do not really explain the theory in ways that are easy for someone with little technical skills can understand. The trainers that train you will be able to use analogies to help you learn but online resources usually assume you already have some idea how the internet works and how Google works.

    Youtube has a lot of very good resources for you to learn SEO as well, there are people like Neil Patel who is a great SEO and he teaches a lot of very interesting methods and also ways to get your links and also how do you design the site architecture etc.

  3. Have a website and practice practice practice

    Nothing is learn without practice. Get yourself a website and practice a lot! That is one of the few things that people who learn SEO do not end up doing. They learn and they try and they dont see results and end up giving up very soon.

    SEO takes time and time will tell if your methods work and this is over the span of weeks or months.

    It is a lot of trial and error and if you fail, it will take a few weeks again to know if it actually did help you up or down the SERPS rankings.

    To be really good in SEO can take you years and this will mean spending a lot of time on it but the rewards and results are what really is rewarding for most people who learn this skill and are able to deliver high quality results for themselves or for their businesses.

  4. Go to forums to ask questions on best practices

    Even for myself, i do head out to forums to learn from the gurus, no one is better than everyone else. There are always some interesting method of optimization that leads to better results. What works for me might be too time consuming for the other. For some they have access to resources that i myself do not have. This makes for a good opportunity to share and find out resources that we can share with each other and work with.

    Everyone has something to share and learn from each other, this is about being humble and being able to ask for help when you need them. Only through learning from others can you improve and become a better person.

  5. Try new methods and understand new updates from Google

    Read up on all the new updates that Google talk about and release. If you are going against what they are planning to do, unwind them and work towards what Google wants to achieve. New methods are always coming up, do not always stick with the keyword stuffing or blind spam link building that do not even work anymore.

    Write quality content on your website that will get shared on social networking and media sites. This equity is not just for SEO but also brand building. It is far better to be known as a influencer in your field like Neil Patel than to purely achieve everything through hardcore black hat SEO that many SEOs still deploy to this date.

 

SEO Geek is currently working towards achieving Skillsfuture approved SEO Courses in Singapore. If you are keen to learn SEO in Singapore, contact us now!

Launch of SEO GEEK’s SEO classes intake #001

Dear friends and family and future students,

SEO Geek will be launching our first class at our new office in Oxley Bizhub.

Class will commence on the 30th and 31st of May.

For those who are interested, do call our hotline at 97529796 or email Tommyksh@seogeek.sg

Information will be provided

 

 

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs – When it comes to winning in business, one of the main things that needs to happen is good marketing. When you have good marketing, you have good outreach, when you have good outreach, you have good progress.

This is one of the main holy grail items that many business owners know about. But what makes good marketing, there needs to be a plan for you to spread the word about your good service standards. There must be a strong branding around why people choose you and not others. Why do people pick you over others has its very own reasons, most of the time its not just money, its the amount of effort done, whether shown or not shown, effort in business is important.

What makes a good SEO professional for your business needs

 

There are so many SEO professionals in the market, so what makes one different from the other? You might be curious because most SEOs say the same thing, they promise delivery and you pay and most of the time nothing happens.

So how do you tell the good SEO professional from the rest?

1. Detailed reports with good reasoning for rankings

There are many SEOs who have no idea what they are doing and what they are up to. This is one of the toughest part about finding a good SEO, there are low budget ones who will resort to spamming and therefore will want to keep budgets low so that they do not have to pay too much to max out profits for their business.

Detailed reports on the ranking improvements and also new suggestions to clients on how to build more or do more for your other keywords. The more keywords, the more traffic and also more profits for the SEO and this is something that can be achieved if they are willing to invest more in making sure it works out for the client.

2. Lessons to marketing staff or business owners on how to aid them in SEO

Getting SEO done up is not just the job of the SEO. There are many marketing staff in charge in the business and there are many SEO signals that need to work together to rank the business well for their given keywords. This is very true especially in this period of content marketing.

The marketing staff departments of the company could do more with writing great content so that the work of the SEO is a lot easier.

The SEO of course could get the help of the marketing department when it comes to content generation. Generating good content means you write with SEO concepts in mind and at the same time able to get good content that people are interested to read and know about.

3. One that lets you know if it is possible

There are many SEOs who over promise and never deliver.

Getting the websites to rank for certain keywords may be really tough even for seasoned SEOs and for someone who knows this and know that the budget offered. It might be a tough play of the game.

SEOs who know they cannot achieve it will say no to projects.

This is to ensure they do not spoil their own reputation and also not to waste the efforts of the company hiring them.


Learn SEO with SEO Geek today.

 

 

What makes a good SEO professional for your business needs

Importance of new content in Google SEO

Importance of new content in Google SEO

Importance of new content in Google SEOSearch Engine Optimization SEO is one of the most important things you need to take note of when you want to run and start a business. SEO is one of the main ways where you can get traffic to your website with minimal cost and its not even a running cost.

SEO takes a lot of effort and also a lot of skill because of the ever changing algorithms that Google employs. Most Search Engine Optimizer will tell you that there are many important components to getting ranked on Google. Link building is one of the key things that you need to take note of, but this is also something that you cannot really control and take more time and effort to achieve. What you can do is to get your on-site SEO done well and strong so that you stand out more than your competitors.

Importance of new content in Google SEO

So what is one of the new ways to get more attention on your website? Getting new content that is, let us now share with you why you should have new content and the important of new content in Google SEO requirements:

1. New content through article keeps your website updated

The most important thing that Google will want to know is that you website is an active site that is coming up with something new every other day. Google does not like websites that stay stagnant for a long time because if it is always the same, readers and searchers wont like to always read and see the same things.

Google like most news establishments like new things and this is through new content and new articles being posted on a regular basis. It can be daily, it can be weekly, the important thing is to have fresh content on a regular basis.

New content can also be video content or new sites explaining new services but the best way to generate this new activity and buzz that Google likes it through writing content like what we are doing now! But google always states, write for readers and not search engines. The algorithms know and they have learnt to also factor in how long readers stay on a site to see if the content posted is relevant and this will affect your Search Engine Rank Position SERPS.

 

2. Content gives Google more reason to feature you and rank you

When you have good content talking about a wide array of topics, it give Google a chance to feature you for more topics. Also with the good use of keywords for various sub topics, Google will also have a bigger chance to feature you. Same as doing sales or doing almost anything, more hard work almost always equates to better results. With more content with various topic and a good grasp of SEO, you will be able to better use keywords to help you gain a stronger foothold on Google’s rankings.

There are many ways to rank for more keywords. Google loves long tail keywords that many people who know or basically know SEO do not appreciate. Long tail keywords can be one of the best ways to get you leads because there are lesser people trying to focus on said keywords.

Make sure your title and description and content contains long tail keywords and see the article rank for it.

 

3. Content makes you the industry standard in Google’s eyes

One of the important things about SEO is to let Google know that you are well known in the industry for whatever you are selling, writing or talking about. This is important because Google loves the word “Relevance”. If you are the industry leader and thought leader in your topic of discussion, there is a high chance Google wants to feature you over someone who barely knows what they are talking about.

Content is one of the key ways to signal that you are one of the best and you are willing to share. Google will rank you high by assigning you an author’s rank and that will be very useful when you are trying to rank for keywords because you are now an authority in Google’s eyes.

 


 

SEO Geek is happy to share this article on “Importance of new content in Google SEO” , hope you enjoy it and follow our blog for more SEO Tips

Importance of new content in Google SEO

Search Engine Optimization

How a newbie to SEO can learn it fast

How a newbie to SEO can learn it fast

There are many reasons why people pick up SEO as a skill that they will want to have and also to keep and work on. SEO is one of the key marketing pillars for their business nowadays and being in the digital age, digital marketing is key to the businesses. Being able to do good SEO will not only help you to be better employable and at the same time able to let you advise people on how to do up their online marketing strategy.
So what are some of the things that you as a newbie of SEO learn this skill fast and also what you should do when you wish to pursue this as a career?

1. Find the correct resources to read and find out more about this skills
There are many websites that are able to teach you SEO skills and there are also many sites that are able to go from the simplest of skills to the tougher ones. My opinion is to learn from the white hat ones first so that you know what is going on and what the correct way of doing things is but you should slowly venture into grey and black hat sites for learning purposes but do not actually apply them.
The good thing about learning a little bit of things from the dark side is so that you are able to truly understand how the search engines actually work and this will invaluable for you in your road towards learning how the google search engine works and eventually becoming a guru in it.
Black hat methods are very interesting because they take on the loopholes of the system and exploit them for ranking purposes, there are actually whiter ways to do them so you could use the principles of the dark side methods to apply them in a clean way for ranking. That has to be slowly learnt, I can’t teach you here!
Read up more from a wide range and learn from various youtube sites too!

2. Have a test site for you to do your SEO training

For anyone who wishes to learn a martial arts, you should know that they should always have a school or a mountain cave to practice their craft. Same thing when it comes to learning SEO, if you are new, you should never try to start off any projects on your own. This is one thing that you should avoid because the chances of screwing up is very high if you are not aware of how sensitive the Google search engine systems can be. There was a period of time that I did screw up one website but luckily it belonged to me which I did eventually recover but not without much down time.
So have fun with a new test site, maybe you can create a directory site, like those that I worked closely with Yi Jun of www.sgsoccerpitches.com to create, she managed to learn the basics of doing up a good and clear title and description, making sure there are enough density of keywords within the post and pages and also have a clear architecture in the way you build the website. The website has since 2015 been the top website in Singapore to search for soccer fields and pitches in Singapore.
Build a good test site for yourself with an interesting topic and you can write extensively for it and also learn to build links to it and find out what links work and which ones doesn’t work and might end up being detrimental to your site instead.
After you have tested out your skills and sure of what you are doing you could start taking up projects for people and start charging them for your work and time and also maybe when you deliver good results to get a certain amount of bonus from them.

3. Get a mentor or go for classes

SEO can be self-taught. I am someone who self-taught SEO through lots of reading and testing and this is something that many people can do but the fact is, it was a long journey and not easy for people to take on if they want to learn it fast so that they can apply it in their career or their businesses.
We took about 4-5 years to get to where I am but this is something that you can shorten if you have a mentor or learn from someone through classes that we conduct.
If you are keen on learning seo through our Singapore SEO Classes, do contact us!

Search Engine Optimization

Keeping the basics in SEO strong

Keeping the basics in SEO strong – There are many methods and skills that are being taught in the SEO world in recent years.

SEO has been going through many changes over the years and there has been times when spamming works. Spamming worked so well that anyone could rank and it was a race to the bottom for many webmasters. Then there were those that decided that every sentence should have their keyword and it worked for awhile but not again.

Then there were those that blasted links in fast and that also has become a penalty

Then recently, it became about domain authority and page authority. This has led to the sale of many of such authority websites links that may have been good or bad for those affected.

What really matters is still the basics when it comes to SEO.

1. Make sure you have the keywords in the titles and descriptions
2. Make sure your content is relevant to the keyword you are going after
3. Build links from reputable and good websites
4. Slowly grow your SEO links because slow and steady wins the race
5. Always bring value to your customers before you expect something back from them.
6. Write more and relevant content on your website so that you have a strong natural following.

Go back to your basics when you perform SEO so that you can work out well in the end.

Search Engine Optimization

What are Google Site links and how do you get them

What are Google Site links and how do you get them? This is a question that many people who are new to SEO will want to find out more about.

Site likes are links that turn up below the index page link on Google. You could refer to this link to get a clearer picture of what we are trying to say: https://support.google.com/webmasters/answer/47334?hl=en

I’ll quote Google from the article ,

“We only show sitelinks for results when we think they’ll be useful to the user.”

“If the structure of your site doesn’t allow our algorithms to find good sitelinks, we won’t show them.”

“At the moment, sitelinks are automated.”

So what does the above mean? Site links only show up when they are useful, thus improving the search experience.

The website should also have a clean cut and easy to use structure and lay out so that Google can crawl easily and therefore human can navigate easily.

Site links are automated and thus you cannot MAKE Google display it but there are ways that we believe will help influence site links to work.

From some of our past expereince, there are some ways where you could encourage Google to display site links for your webpage:

1. The website must have a strong structure and easy to use navigation
2. Internal pages are popular in the forms of links from other websites
3. Internal pages are unique in title and description

So what you can do to help increase the chance of having site links

1. Clearly define subpages through your main navigation bar of your website

When i mean having a clear navigation bar, the alt text and also the actual words you use should complement the actual inner page title and description for additional impact.

2. Having limited number of menu choices to choose from

When you have too many items to choose from, you get confused. So does the Google algorithms. Keep it simple and clean and easy to use.

3. You website name should be your brand name and it should be unique

If your name is too common and people search for this keyword based on your name, Google might not be encouraged to display your results with sitelinks because they are so many ABC company that has the same name,

4. Unique titles and descriptions

Since the title and descriptions appear for site links. Use something unique that will catch the attention of Google.

If you are keen to learn more than just What are Google Site links and how do you get them, try out the SEO Courses organized by SEO Geek

Search Engine Optimization

What makes a good link building strategy

What makes a good link building strategy?

When you are doing your own SEO, there are many things you need to watch out for so that you do not make the wrong efforts or even counter the actual growth of your website’s SEO because you are doing something illegal or counter productive.

The game of SEO used to be a lot more clear cut and easy but things have slowly evolved into something that is much more complicated and harder to find out.

There are a few key pointers that you must take note of when you want to make a good link building strategy for your website or client’s website.

1. Always remember to diversify

There are many things that you can diversify, whether it is your link source, the link type or even the linking anchor. You must be building links that vary across the board because this matters a lot to the algorithm now. The algorithms have become very sensitive to changes and this makes the whole SEO strategy all the more diverse when you are trying to rank for highly competitive keywords.

Remember that links can come from anywhere. So when you build links, don’t just focus on forums or profiles or blog post. You must have a little of all and that makes a great back link profile that Google will want to pay attention to.

Also remember that the anchor needs to be diversify, if you use the big money keyword all the time it is not going to work at all!

And last but not least, stop writing 50 articles on one website, its quite useless because the more base domains you get your links from, the better the results.

2. Get a old domain , new one if you really must

If you have a new brand name, you have to use a new website domain, then you have not much choice.

If you do have a choice, get an older domain because that means you do not have to start of the whole SEO from scratch. You could instead choose to get one that has links and also have a longer history with Google.

Google love sites that are old and recognized so that they do not have to find out whats new about your website just because you are new to the world.

3. Having a local website to link to your webpage

Many do not pay good attention to this. When you are looking to rank well in Singapore for example, always try to find links from a .sg domain versus a few hundred .com domains. You get more authority from a vote of confidence from a local domain if you want to rank local.

You should also get more links from free sites where you can submit your websites to for local map awareness.

Are you interested to learn more than What makes a good link building strategy? Find out more about our SEO classes in Singapore

WHAT CAN YOU EXPECT FROM A SEO CLASS

What can you expect from a SEO Class

What can you expect from a SEO Class – When you want to start a business, you want to cut cost. Cost comes from every corner whether it is in administrative, marketing, sales or branding. The best way to cut cost for your business is to do it yourself. Many business owners think they are able to handle so many work at one go that they try to be jack of all trades and yes to some extent they are able to cover those work quite well so that the business is functioning and moving on. But what they do not realize is their skill sets can be quite limited and with this limited skill sets they are limiting their company’s growth potential.

Learning to do a certain skill better is one of the many ways you can save cost and there are many reasons why you should try to learn your SEO yourself. SEO is one cost that may be recurring and can cost you a bit. We will discuss this further with you if you should get a full scale consultant to assist you with your SEO work or whether you should do it yourself.

Most startups do not have the budget to pay $300-$1500 retainers a month and without this sum of money, they have almost no access to the Google market at all and this is a sad situations. Where Googles’ searches can bring you to is something we all know. Top searches get hundreds to thousands of leads and you are missing out on it.

So what are some of the advantages and also what to expect from SEO Classes that SEO Geek will be conducting.

1. Concise and to the point SEO lessons

Most SEO classes prefer to just talk about theory and how things work but do not have a fixed module of how to make it work for your business. For most start up founders they have the time and exposure they have but they do not know how to make it more of a SEO value kind of venture. If you have SEO mindset in mind when you do your marketing and branding in the future, you will know how to get the links and also how to get endorsements from other website easily.

2. Tricks that can help you to rank

There are many methods to design your content and also your structure of the website to make it better for SEO link flow. There are methods to also structure footers and headers to make it the better form of SEO website to get more link value from internal linking and also easier for people who come to your website to give you more links either through sharing of your content or through endorsing you on their website.

3. Industry specific courses

Are you running a E-Commerce website, for those website, the amount of work might be different and you could work more on your on site progression work and leave the link building to professionals. For example Allies of Skin, with their E-Commerce website, to redesign the keywords is one of the major jobs that the customers has to work out on.

Certain industries such as blogging have a different set of methods that you can use to get more eye balls.

SEO Geek will start conducting classes by December 2016. More details to come by, keep a look out on our website for SEO Classes in Singapore.

What can you expect from a SEO Class