WHY SEO SHOULD BE YOUR KEY INTERNET MARKETING TOOL

Why SEO should be your key internet marketing tool – Are you an internet marketer looking to allocate your marketing budget into various strategies?

Or are you an entrepreneur with limited start up cash from your own pockt or your ivnestors money that you must make good decisions which path to take and which investment you should make to see great returns.

Marketing has shifted in the past decade from hard copy print to online marketing and this has also changed how people look and view things. There are also various avenues to do internet and online marketing and other methods such as SEM (Adwords), Facebook, Instagram, Emails, Youtube are just some of the few methods that you could consider and even tap on.

Most of the methods are pay per click options, you pay when someone clicks or view your promotion or item and this methods are very good if you need to have a sudden surge in sales or a great surge in views. But this might not mean that you are getting quality clients that are clicking on your ads. There might be a chance of fraud, which is prevalent. Of course that is not the case most of the time but there is a chance of miss hits.

SEO is one of the best strategies in this respect because when you are ranked highly in organic results, you do not actually pay more for the clicks that you are getting, your cost per click actually decreases over time because of the amount of traffic you might get from people coming in through the website.

Organic results are also great for your branding. People trust what Google gives to them as the authority site of the internet and this gives everyone that searches the idea that you are probably one of the best in the industry and therefore rank well for certain keywords.

SEO is also one of the few methods where you could reach out to more unintended keywords when you are targeting keywords that are limited. For other methods you have to pay to access other keywords.

SEO is also great for business are that are into business to business dealings. For facebook and instragram, the groups of people using them are more of individuals who may have certain interest but you may not be able to reach them well if you are a B2B business. Such platforms may be good for someone who is looking to reach out to sell them consumer goods but may not be favourable for those that are trying to reach out to business owners.

SEO is also a long term strategy, once you rank, the amount of investments that you put into continually ranking may be lower and need not be that much of an intensive investment of capital for the entrepreneur who is always looking to cut cost that may cost you a constant few thousand or hundreds to maintain if you are running any other strategies.

Find out more about how you can use content marketing to build organic seo through our other articles.

Hope you like our SEO tips series articles!

Why SEO should be your key internet marketing tool

PAY SCALE OF A SEO SPECIALIST IN SINGAPORE

Pay Scale of a SEO specialist in Singapore – Its about 2am now and i can’t really go to sleep, so i was looking through some of the articles online and just bumped into the pay scale or salary scale of what SEO practioners can make in the US and here in Singapore.

I have to say being in the USA makes you more as an SEO or digital marketing professional, you can see the USA report: Here

From my limited research i could only find results of Singapore salary scale: Here

An SEO expert makes a minimum of $71,000 USD (about $100,000 SGD) in the USA but when we look at it in Singapore, a SEO specialist makes only about $41,000.

The market for SEO here in Singapore even though Google has been around for so many years has not much matured and most companies still prefer to outsource their SEO work to agencies more than to have in house consultants or experts to assist with the search engine optimization programs of the company.

With such a big discrepancy in terms of salary scale, i’m quite sure the demand for such skill sets will only increase as the local companies will start to realize how digitally savvy the economy has become and also when local companies intent to go overseas or go regional. Digital marketing skills are what they cannot miss out on and must have skill sets.

That being said, a digital marketing manager makes $57,000 on average in Singapore and digital marketing strategies do have to include SEO in your arsenal. On top of using Facebook, Instagram, Youtube and other methods to reach out to your intended customers. SEO is probably the hardest to manage and learn to perfection.

There are many more internet marketing startups that are coming up and everyone says that they are able to deliver the level of services that everyone else can, try to learn from the best, work for someone with a strong SEO specialist skill sets before starting your own. All the best in your endeavour to be an SEO Expert!

Are you keen to find out more about SEO? SEO Geek will be starting SEO training courses in the the 4th quarter of this year. Stay tuned to find out more about our search marketing classes!

Pay Scale of a SEO specialist in Singapore

SEO TIPS FOR BLOGGERS TO DRIVE MORE ORGANIC TRAFFIC

SEO Tips for Bloggers to drive more organic traffic – Are you a blogger writing on your favourite topic? Food? Fashion? Politics?

Bloggers take advantage of the internet to gain their grounds and also to help them build their brand. The traffic that most bloggers get must come from a few places. Its either facebook which will come through the shares of their readers or through google where you start to rank for certain keywords. Keywords such as “The best buffet in Singapore” or “The best place to go for first dates” are what people will like to read about and help the blogger to gain traction.

With this traction, the blogger gets enough readers to sell their services and to give them more projects to write about.

So how can a blogger write content that will be something that the search engines such as Google will like and want to index

Blogger SEO Tips 1. Fresh and great content

There are new things happening around the world everyday, writing fresh new content will definitely help you to get the attention of the search engines more than when you write about a topic in a different form or when you just try to rephrase content that has already been written many times before you.

Fresh content could also mean updating your current articles to add in new items of new developments and views of the developments. People love analysis of certain actions taken by companies or governments and the analysis helps them make decisions. Google loves such articles because it adds value to the internet community. That gives you good attention and therefore link value from the Google search engine itself.

You could also refer to our other article on, How content marketing can help with organic SEO.

Blogger SEO Tips 2. List of items, places or events

Google absolute loves list! So do humans. Why? List are easy to read and easy to understand. Modern man do not have much time to read articles, having articles in list forms or just having the header, helps people to understand topics with a quick glance. It also makes it easily digestible for people who are rushing to swallow up information before they have to hit the roads. List are also (SADLY) good click bait articles. That may be good or bad depending on your marketing style, you might want to click bait some readers to read your list or to actually make good list that will benefit people!

Blogger SEO Tips 3. Write topics that you would search for on Google

If you are a regular person using the internet and particularly Google to do research before you go to eat something or before you buy something, what keywords would you use to find the answer to that topic. When you write titles, descriptions and try to optimize the content, optimize them to the keyword that you would most likely be using yourself. If you are optimizing for some obscure or unknown keyword, there is not much point or traction doing so because there won’t be much searches in the first place.

You should also try to have similar sounding keywords in your topic and content so that you have a chance to rank for those keywords that are some what similar as well. This might help you have bigger exposure with just one article. There is a term and topic to this in SEO, called LSI keywords, we will leave this for another day.

Think of what else people or you yourself would search for but are not widely written then spend some time to research on the topic and write about it in a concise and interesting way.

Blogger SEO Tips 4. Collaborate on an article with other bloggers

You could be attending an event together, take some photos with fellow bloggers, co-write an article to promote a brand together.

Firstly, you get to share in each other’s followers

Secondly, you will cross link each other which brings great SEO value for the two of you.

Lastly, when the two or more bloggers do get attention from say the media, both stand to gain from the link and media value

The more you collaborate with, the more SEO link value you get from sharing from each other’s SEO value. It’s a win win situation for all.

Blogger SEO Tips 5. Guest writing or blogging for other websites

In Google’s world, content is king. A blog that constantly has updated articles and reading value gains the highest traction in Google’s eyes. Most bloggers who know SEO knows this. BUT they might not have the time or the resources to constantly produce high quality content every day of the week. You as a blogger, part time or full time might be able to help this webmasters out.

Writing on a topic you are familiar with, you could share this article with the webmaster and ask for a link mention to your blog from his article. This is a very traditional and useful way of getting one way links from such webmasters. It also helps you build your authority in the eyes of their readers and also Google that you are an expert in the said topic of discussion.

Hope you enjoyed the article and the sharing, we will be coming up with other interesting articles that are good to read and share, stay tuned!
Article Written by Tommy Koh (SEO GEEK)

SEO Tips for Bloggers to drive more organic traffic

USING CONTENT MARKETING TO BOOST YOUR ORGANIC SEO

Content Marketing – Are you someone who is very keen to learn SEO and to find out more about how the search engine functions and rank websites?
Our team will be writing a series of self help blog post to advise on how you could use certain methods to gain SEO traction.
The art behind ranking on the search engines comes from two main sources:

1. On Site Search Engine Optimization

Long story short, search engines such as Google loves to rank websites that are relevant, your website must be relevant to the search engine through a few signals such as your title, description and content. Your website should also have a blog that is active in promoting the content that you are involved in so that it signals to google that you are an authority site. In that respect, google should consider you an authority in the field.
By being an authority, Google ranks you higher in its indexes as compared to other competitors that do not have fresh and relevant content that Google spiders can feed on.
There are also other signals such as the structure of your internal links, the keywords for internal linking, speed of site, which is best left for another day.

2. Off Site Search Engine Optimization

Off Site linking algorithms is what made Google what it is today. Google found a way to evaluate and rank websites based on how much links are given to them as an “endorsement” to their web presence. Of which it uses algorithms to decide which websites should be ranking higher than the rest and therefore hold better rankings. Off site linking can be a very complicated issue that can be discussed further in our future blog post.

So how do we take advantage of Content Marketing for SEO purposes?

What we wish to do here today is to discuss how content marketing can be used to draw in quality links and quality attention from the search engines to gain traction for your website from the search engines.

Take for example one of our new clients, Annabel Law Productions.

Recently one of her articles with the following topic gained some virality through Facebook shares. Refer here for said article.

Her article is ranking well when you Google “true love is a choice”, that gives her good rankings in Singapore and Globally. That does not actively generates her links that can help her gain authority. But with the help of the viral status because of the multiple sharings on Facebook by many people for the past few weeks. Bloggers from around the region and also some avid followers of her blogs did link her from their blogs or websites. This is great from SEO perspective, as they refer to the article, they will link out to her. They will also write on content relevant to what she had in her content. Google will therefore take note that Annabel’s blog post is in fact a good read on that topic and rank her.
With links going to her blog site, it will flow through to her main site which will assist her in ranking for other keywords that she is looking to rank.

BUT, not all blogs are created equal, the same post written on another site may not gain traction and every marketer are still scratching their heads on how to make articles good viral. I believe there is a bit of style and luck involved to viral an article. Great content never fails and content marketing is what every website that hopes to do well in the internet sphere have to place their heart and minds into.

Having great content can also help you gain traction amongst other publications and other experts in the same field. If Annabel’s article was picked up by other wedding sites, that will also generate her links from wedding sites (which are highly relevant sites).

Content marketing is therefore great because of the following:

1. Renewed content on website signaling to Google that you site is ever renewing
2. Good content for Google to crawl and therefore visit your website more
3. Source of new links since it is shareable on social media
4. Reference point for other publications and blog post
5. Sets you as an authority in the topic space you are writing about

Hope you like our SEO Tips post on how to take advantage of Content Marketing to boost you SEO rankings!

Find out more about SEO Services in Singapore on our website!

WHY YOU SHOULD HAVE SEO SERVICES FOR SINGAPORE COMPANY

Singapore is one of the leading countries in the usage of the internet and mobile phones, most of the people in Singapore consume their products and services through the mobile phone and the best source of information they get is through their phones.
While walking on the streets you see many people focused on their phones and trying to chat with their friends or find the location of the next destination.
Google marketing is one of the best ways for business to find new leads and to generate more business for them. Businesses that wish to grow organically cannot miss our SEO or search engine marketing as one of their avenues of generating new leads and getting free organic leads that are not paid per click that can be means of fraud and fake clicks from competitors.
SEO is also easier to find out how big a return of investment can be for you, you might be glad to find out that the returns can be many folds when you have a successful campaign.
Find out more about SEO Geek today! Why you should have seo services for singapore company

Learning

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