WHAT ARE THE DIFFERENT TYPE OF OFFSITE BACK LINKS THAT YOU CAN BUILD?
By seogeeksg on November 13, 2016 – General SEO, Off Site SEO
What are the different type of offsite back links that you can build?

We all know that there are two main portions when it comes to SEO of a website. There is the onsite website changes and also the offsite website link building that will help you rank higher in the search engines and do well in Google to bring in more traffic to your website and also for your to gain strength in terms of traffic flow and sales.
Onsite changes can be made through changing architecture of the website, the naming and also the density of keyword within your content. But when it comes to office back links, there are so many types of links, so many different sources of links and also different places to acquire them. Which ones are the best ones to get and how do you go about getting this links for the benefit of your website.
So what are some of the links that you could get access to and how do you get them with the least possible amount of work.

1. Profile/Forum pages
When we were younger we like to go to forums and talk about topics that we really like, this can still be true to the one that are very keen on a certain topic and this is one good way to have your links being shown on the web. You will have a profile page and this profile pages usually allow you to have links to link out to your website. Some sites can have dofollow links and some have nofollow links. Either way this is a good way to have your links. You can also use them on your footer links in your post.
2. Guest postings
Probably the most effective form of link as this gives you very high quality and good contextual links that are linked to your topic. But they are hard to come by because there are not many good blog sites that will want to give you the chance to write unless you are very good at writing in that topic and you have very good writing potential and also have a well-researched topic that you can share with the world about.
3. Web/Local Directories
Local directories are quite easy to come by when you can post your business and also the address and the contacts on the sites for free. There are some sites that will require you to pay for their review and also some for life time postings. Some sites have a 1 year expiry, so depending on what goals you want. Some off this sites may not allow just any site because they will want to ensure that they only link to high quality sites on the web and therefore this is great for sites like yours if you are able to give to the a great site for them to review and link to.

4. Review pages
Certain sites will do review for certain services and this sites are a great way for you to gain traffic because this is a good way for people to get to know about you or your product. This is also a great way for you to get links that are relevant to your site.

5. Facebook/Twitter/Instagram, Social Media pages
Social media sites are a new way of bringing new links to your website nowadays, because of the popularity of such sites. Google cannot deny that this websites have a great link in how the World Wide Web is structured now and this counts a good way for Google to signal that this is a good site. Instagram and Twitter allows for profile links. You could also create links within some of your post and Facebook is also a great way for you to share this links. There are also other social media or pinning sites where you can pin about a certain page that you have find out about and this would be a great way to not just get links but also a strong presence on the internet.
6. Articles submission pages
Article submission pages have been around for a long time and there are some that are full of spam and some sites are great value. Find those that are great and well curated to only allow high quality articles and post your articles to share with the world the high quality work that you want to share with the world and how this links can help you to gain more response on the internet not just for the website that you are sharing but also the article can also help you generate more eye balls.
Link building, especially high quality ones takes a lot of hard work and there is a high level of difficulty when it comes to generating them. But if you do have the time and the effort to put in and to produce one that is well researched, the rewards are great and you will be able to rank high on Google. If you need help with your SEO in Singapore, you could find the best seo consultant in Singapore today at SEO GEEK.

SEO Courses Singapore conducted by SEO Geek Tommy Koh

Why do SEO Consultants charge monthly SEO retainers – You would know that SEO can go from $200 per month and up to $1000 a month from different consultants and practitioners. This is something that many business owners do not understand.

The difference in price between different agencies can be between high and low quality work.

Some agencies, might be into some form of spamming and spamming is cheap to do, run some scripts, run some programs and you get 100,000 links. This might in the end harm your campaign because spam is never welcomed by Google and google has been trying to combat spam for the longest time. This companies might be able to give you very competitive rates but use their services at your own risk.

High quality work would be something like writing high quality content for your own blog on your own website, this takes a lot of work and time for a good piece of article. They could also be doing guest posting to give you links that would be high quality as well. This has base cost because writers need to be paid. Some writers might be frequent posters in certain high quality sites and they will need to be paid north of $100 just for writing a high quality article.

So why do SEO companies charge retainers?

Search Engine Optimization is not a zero sum game. While i am building a link to your website through say writing this article today, someone else might be writing two. Google takes all this into account when they decide who to rank and this is something that most business owners are not aware about. End of the day, your SEO success is not who’s website is better. Instead it’s whose search engine optimization company is better in getting ranks and not just getting ranks, in maintaining the ranks by constantly making sure that links are build at a slow and steady flow to maintain the ranks and to avoid getting faulted by the infamous google penalty animals like Google Penguin.

SEO companies also charge retainers so that they have enough funds to constantly work on your website, onsite or offsite.

You might be changing your content on a regular basis, for example you are a blogger, you are a E-commerce store. Your products might change on a weekly basis, you might also change some descriptions. When you do such things, the website might not be that well optimized and this is something that you need to watch out for and something that the SEO will have to watch out for you.

When it comes to working on a ranking, every SEO has their own special sauce to it. Some SEOs might have their very own websites, maybe even their personal sites that they link to you. Such links might be kinda “on rent” so you might be also enjoying such advantage because you are linked to as their customer. So you can’t say that your SEO should help you to keep your ranking even if you don’t pay them their retainers anymore. Since you’re not their customers anymore, they are not obliged to link to you on their websites.

If you’re keen to find out more about search engine internet marketing, go to our home page , click here. Training for SEO in Singapore is available.

Why do SEO Consultants charge monthly SEO retainers

Why choose SEO over other internet marketing methods

Why Choose SEO over other internet marketing methods – You have a website that is brand new and you are looking to grow your outreach of your service or product to more people in the country or the world. Traditional marketing such as the television, radio and newspaper are not as effective anymore as compared to the cheaper, easier to use and fuss free methods of internet marketing. In the world of internet marketing, there are many forms that have come forth over the past decades and mainly dominated by big players such as

1. Google
2. Facebook
3. Instagram
4. Youtube

to name a few. There are many different reasons why you should use either of the methods and even under Google there are the Adwords, pay per click (PPC) method or you could choose the Organic, Search Engine Optimization (SEO) method. There are also many uses of internet marketing methods that you could take advantage of and different platforms are useful for different types of users and depending on whether you are more B2B or B2C, each one will have different pros and cons for your use.

So what makes each choice better than the other and why would we at SEO Geek advocate SEO as one of the best long term strategies for the businesses that are looking to stick around for the long term and in turn to win in the long term in producing high quality websites that everyone who are looking for information about your topic will be able tin find you and to use you as a resource for their research or reading.

Let us explore the pros and cons of each methods first and we will move on to the topic of Why choose SEO over other internet marketing methods

Adwords or PPC Marketing

Adwords is the main revenue generator for Google and this is something that most marketers would take advantage of if they are looking to get their brand out in the fastest manner and with this will also have to take time to find out how they can do better targeting through keywords optimizations and also adjusting budgets for the best marketing efforts. You could use various Google platforms to perform better targeting of keywords and also better assignment of your budget. Platforms such as keyword planner are useful platform you could do research on.

Pros:
Fast returns
Targeted Audience searching for certain keywords

Cons:
Expensive for certain high value keywords
Short term boost to sales
Highly competitive
Repeated high cost factor
Fake clicks (Google has algorithms to prevent that but risk is high)

Facebook Marketing

Facebook advertising is one of the best platforms for brands tat are trying to reach out to consumers. Some consumers do not just search on Google using generic terms. Instead they like to receive marketing materials from the pages they follow or groups they are in. They also like to find out new promotions from people sharing on their walls and also sponsored post on their walls.

Pros:
Great for B2C products
Targeted to the audience
Able to track number of conversions using pixels
Long term brand equity through page liking

Cons:
High level of fake accounts
Conversion rates are not that high (people view promotions but do not convert)

Instagram Marketing

Similar to Facebook marketing, since Instagram has been bought over by Facebook, they run on the same engine and targeting platforms. Instagram is use more for lifestyle companies to do their branding and marketing work and the platform is still in its infancy in terms of marketing.

Pros:
Allows you to reach out to the younger crowd
Well targeted because its in between feeds
High level of targeting

Cons:
Intrusive to people scrolling Instagram
People tend to avoid the ads
Youtube Marketing

Youtube marketing has been a great way to substitute the traditional method of doing marketing on the television. Information can now be spread fast and at a much lower cost. People who view things online are of a younger crowd and if you are looking to reach out to those with the spare cash to spend on your products. Youtube is a great way.

Pros:
Cheaper than traditional Television Marketing
Catches attention if the first few seconds are interesting
Great targeting based on what they are viewing

Cons:
Can be spammy some times
Disrupts viewing pleasure of certain content

Search Engine Optimization (SEO)

Search Engine Optimization also has its pros and cons when it comes to the cost effectiveness. But us a SEO Geek would strongly support a long term method to gain a great number of followers to your brand through getting ranked organically.
Pros:
Long term solution to branding and marketing
Great value to brand to rank as the top
High level of traffic to website
Highly targeted to search of users

Cons:
High initial cost and investments
Takes time for ranking

Whichever methods you choose, should be based on your time frame and also your budget. When it comes to internet marketing, it is not one size fits all and you will need to work with a consultant to come up with a method that you think can assist you to grow your business and also to help you to become known as a brand. One should always try to conduct their business with a long term view in mind and also to note that the branding of the company is a very important step in building a business. Branding is not something that you can get overnight and it can take a few days to lose the brand value if it is not well managed.

If you are keen to find out more about internet marketing methods and want to find an internet marketing consultant to assist you or a SEO expert to help with the optimizing of your website. Do contact us to find out more about our services and what we can do to help with your Singapore online marketing efforts. Learn how to do SEO in Singapore

Why choose SEO over other internet marketing methods

Best SEO Tips 2016 – The world of SEO changes every single year and with each year comes a new “creature” (refering to Panda, Penguin, Hummingbird, i wonder what’s next) created by Google and new algorithms that are meant to ensure no one can game the system without producing good quality content and returning good websites to the searchers on Google.

So here are some SEO tips 2016 that we would like to share with you on building a website with great SEO and ranking potential:

SEO TIP 1. Build an authority blog

Readers love authority sites, they are seen as the gurus of the industry and they are the ones people want to learn from. When you post articles on a regular basis with things to share, you gain new readers and extra traction for your website. With good articles comes good incoming links. Other bloggers or business owners might reference your site as a sharing option and this makes your website rank because of incoming link juice! You should also constantly update you blog so that you are on top of the game in terms of content and also being relevant to the times.

If you’re not a good writer, consider bringing in quality writers to write good content and review them. Advise them on topics to research on and guide them along on how to produce good content for your industry.

You could also outsource such a function to digital marketing companies or search engine optimization companies with manpower in content writing.

SEO TIP 2. Writing content of appropriate length for Search Engine Attention

Google loves website that are quality. Quality comes from good research and good knowledge. When you want to share content, thin content is never something that you and i will enjoy.

Most webmasters suggest for the best returns for SEO writing, write content that are 400-500 words MINIMUM. A good article is one that has a good length, probably 1000 words and above. Well sectioned out with proper headers so that Google can better understand them.

Write content that you could add on in the future. News article are good for the moment but evergreen articles are what is best for your website long term Write content that you could build on when you find new information.

A good article would be in the range of 600-700 words, that will get you attention from the BIG G.

SEO TIP 3. Linking out to Authority websites

To be an authority site, you must not be stingy with your linking out. It is always good to share and when you share, you get rewarded.

This works the same way in the eyes of google. When you write an article and refer to other authority sites or to other sites that are high in page rank, for example, Wikipedia! Other sites are also great for referencing, government sites, education sites are some of them.

Of course you should always link to sites that do have value to your readers and when you are making a case study, that would be the best chance to link out to someone.

Share the love =)

SEO TIP 4. Sending links to your pages that are ranked on the 2-5 pages

When doing link building, don’t always just build links to your front page.

Firstly, it looks unnatural. A website with only links to the front page just doesn’t seem real, if you think from a human point of view it doesn’t seem natural, will a machine be able to tell, yes of course!

Secondly, why would you not want to rank for long tail keywords for your internal pages, they bring extra value and multiple new chances for readers to find you and build your brand.

Thirdly, it spreads your keywords across and give you multiple chances to rank, you might rank for the same keyword twice because your front page and internal page is ranking! More rankings means more opportunity to engage your customers and this is one way to bring in more leads and therefore more sales

SEO TIP 5. Make a wise choice in keyword usage

When you set up an article or a page, always have SEO in mind. Keep in mind that you want a title that readers would love and at the same time, search engines would love.

Write for readers but always have SEO principles in mind. Having too general a keyword choice might lead to low SEO value, but having one that is too SEO-ed might annoy your readers when they read the title or content.

Decide what you want to rank for and re-write them for SEO perfection.

SEO TIP 6. Using Keywords in your IMAGES!

Did you know your image name “image.jpg” is one chance for you to include your keyword? Did you know that the alt tag and alt description and captions are few alternative avenues for you to add in your keywords or other keywords, you could also take that chance to rank in google images and therefore drive more traffic to your website. If you are an Image heavy website, that is a lot of opportunity missed out if you don’t your image tags and descriptions to maximize your keywords.

Alt tags are the most neglected and if you are in an image intensive industry, it give you extra leverage and mileage to have keywords in them, also within your descriptions.

SEO TIP 7. Upgrading your servers to improve loading speed

Either you could use plugins to cache your site or you could get someone to look into the codes of your website or to change your servers to one that is more international. A great loading speed is a great way to get Google to rank you higher, you also reduce bounce rates of irritable readers and customers. Some customers just hate it when they go to a slow loading website, they will just give up and go to another website instead and you lose this lead.

Always look to improve the loading speed of your website to best improve the loading speed of the server and this will in turn help you to rank better because loading speed is also one of the key ranking pointers.

SEO TIP 8. Having long tail keywords in your title and descriptions

You might be targeted at a few 2 to 3 word keywords but sometimes by just adding a few more words in front or behind those big keywords, you might be able to rank for long tail keywords that bring you the traffic and attention that you might want and need for your website.

You can add them into your title, your description or just having them in your content to give the article or the page a chance to rank higher for those long tail keywords.

Great SEO value at a steal!

SEO TIP 9. Building relationships with people and therefore build links

If you have friends who are top bloggers or even just any blogger, would it be difficult to ask for a link? No. You could ask for some referencing, you could do a link back from your article referencing them. This is great for both of you because you guys give each other exposure like what friends would do. Work closely and build long term relationship with others in the industry and you might be on your way to great SEO value.

Its always great to work with people who like your rank and are glad to link to you as an endorsement to your brand and at the same time to also brand you in their blogs. It builds both brand and marketing value.

When you are well loved by your vendors or customers, they might also want to link you up because they just love you so much!

Always remember, in business, relationship comes before anything!

SEO TIP 10. Using other forms of media other than just words

People recall images and videos much better than the words that they read, if you are trying to convey something, what’s better than to make it into a short video slide show or into and image slide show so that it can be shared easily and also at the same time help your customers to remember them easily. Even better if you could have some sort of a theme song for your brand and this will lead to even better brand recognition.

SEO TIP 11. Build a list of items to do for your industry (TIP PAGES)
Just like this article of the top 20 best seo tips 2016! You could come up with your own top 20 tips for your own industry and share it with the world. You could re write them every year. You could update them with more content every year. You could keep building on it so that it maintains the best in the world.

List are easy for Google to pick up and rank because it is informative and it gives great value to readers. Google also like to take the most popular lists and put it on their Google website as a listing that is convenient for readers who Google for certain information.

Incorporate them into easy to read list of items and good explanations with nice photos to explain your concept and watch the links come in!
SEO TIP 12. Keep your content updated and renewed

How SEO is done in 2014 might be different from 2015 and 2016. So my top 20 best SEO Tips 2016 would need to be updated for 2017, but lets leave that for the next year.

Always make sure you update your content on a regular basis so that you readers get fresh new perspectives when they come back to your blog. It also works well in the eyes of Google because they have fresh new content to crawl when they do come back every once in awhile. This beats an article that is always stagnant and not having much value to Google’s readers.

Also when you update on the fresh developments of the world, eg. NEW algorithm from Google! It shows that you are serious to keep up to date with information.

SEO TIP 13. Be careful of duplicated content within your site and other sites.

You could use websites such as Copyscape to assist you with checking that there are no duplicated content. Google hates plagarism and they have algorithms to check for that. When you do such copying it doesn’t reflect well on your website and you might get penalized for that action.

Also check that no one else is copying your work.

SEO TIP 14. Build long term evergreen and ever lasting content pillars

Content pillars are what we call it in our industry. Take for example, an article on photography skills.

Photography will never change much across the years. When you write an article about how to take good photos, how to explore great angles, how to take advantage of the sunlight and other natural light. Such articles will never ever grow old. Such articles can be and will be the anchoring evergreen article for your site and for google to continuously crawl and link back to your website.

Content pillars are also great for building your own brand and personal name in the eyes of Google. Rewrite, write more, change, update content!

SEO TIP 15. Remember user experience is king, minimize pop ups and ads

User experience counts for the most effective counters that are non on site or link related. Google knows when your website bounces and bouncing can be quite the downside for your website’s ranking. Try to minimize advertisements because they annoy people. Content must be relevant to what they have searched for. If not they bounce.

Bouncing will make google re-evaluate your ranking. Helping them to stay on your website for various reasons will give you the value towards Google that you are a great website with great user experience.

Now that we have completed the top 15 best seo tips 2016, what do you think of the list? Do you have other items that you would like to share with us? Tommy Koh SEO Trainer in Singapore

Best seo tips 2016

Why do SEO Consultants charge monthly SEO retainers – You would know that SEO can go from $200 per month and up to $1000 a month from different consultants and practitioners. This is something that many business owners do not understand.

The difference in price between different agencies can be between high and low quality work.

Some agencies, might be into some form of spamming and spamming is cheap to do, run some scripts, run some programs and you get 100,000 links. This might in the end harm your campaign because spam is never welcomed by Google and google has been trying to combat spam for the longest time. This companies might be able to give you very competitive rates but use their services at your own risk.

High quality work would be something like writing high quality content for your own blog on your own website, this takes a lot of work and time for a good piece of article. They could also be doing guest posting to give you links that would be high quality as well. This has base cost because writers need to be paid. Some writers might be frequent posters in certain high quality sites and they will need to be paid north of $100 just for writing a high quality article.

So why do SEO companies charge retainers?

Search Engine Optimization is not a zero sum game. While i am building a link to your website through say writing this article today, someone else might be writing two. Google takes all this into account when they decide who to rank and this is something that most business owners are not aware about. End of the day, your SEO success is not who’s website is better. Instead it’s whose search engine optimization company is better in getting ranks and not just getting ranks, in maintaining the ranks by constantly making sure that links are build at a slow and steady flow to maintain the ranks and to avoid getting faulted by the infamous google penalty animals like Google Penguin.

SEO companies also charge retainers so that they have enough funds to constantly work on your website, onsite or offsite.

You might be changing your content on a regular basis, for example you are a blogger, you are a E-commerce store. Your products might change on a weekly basis, you might also change some descriptions. When you do such things, the website might not be that well optimized and this is something that you need to watch out for and something that the SEO will have to watch out for you.

When it comes to working on a ranking, every SEO has their own special sauce to it. Some SEOs might have their very own websites, maybe even their personal sites that they link to you. Such links might be kinda “on rent” so you might be also enjoying such advantage because you are linked to as their customer. So you can’t say that your SEO should help you to keep your ranking even if you don’t pay them their retainers anymore. Since you’re not their customers anymore, they are not obliged to link to you on their websites.

If you’re keen to find out more about search engine internet marketing, go to our home page , click here. Become a good SEO, learn seo in singapore

Why do SEO Consultants charge monthly SEO retainers

Best Singapore Business Directory local SEO Citations in Singapore

Best Singapore Business Directory local SEO Citations in Singapore – Are you looking for local business directories to post for your local SEO citations for Singapore. There are quite a few websites that you can go to and this websites are either free or there are some expenses that you might need to pay for either annually or one time payments.

Local Citations help your Google page and website to rank higher on Google local when you are searching for a certain keyword in a certain location. So for example when you are searching for the best place for massage in City Hall or Katong for example, you get ranked for the certain keyword on the organic side and also on the local side which means having two opportunities to turn up on the rankings of Google. This gives you more exposure to your customers and also more opportunities for them to click on your website and even call you if they are using their phones to search for your site.

The list below are some web directories that SEO Geek would like to share with our readers so that you could take on some local SEO Citations yourself.

1. eGuide Singapore
2. Yellow Pages Singapore
3. Yalwa Singapore
4. Hot Frog Singapore
5. inSing.com
6. The Green Book
7. Zipleaf Singapore
7. STClassifieds

Links from this websites will help Google to find you on the internet by passing on page rank and link juice and also adds on with it the local citation value that will help you to rank for Google local as well.

Other than Business Direcotires there are many other methods to get links such as blogging, article submissions, getting links from a business associate.

If you are keen to find out more about SEO Services in Singapore, do contact SEO Geek today! training for seo in singapore

Why SEO should be your key internet marketing tool – Are you an internet marketer looking to allocate your marketing budget into various strategies?

Or are you an entrepreneur with limited start up cash from your own pockt or your ivnestors money that you must make good decisions which path to take and which investment you should make to see great returns.

Marketing has shifted in the past decade from hard copy print to online marketing and this has also changed how people look and view things. There are also various avenues to do internet and online marketing and other methods such as SEM (Adwords), Facebook, Instagram, Emails, Youtube are just some of the few methods that you could consider and even tap on.

Most of the methods are pay per click options, you pay when someone clicks or view your promotion or item and this methods are very good if you need to have a sudden surge in sales or a great surge in views. But this might not mean that you are getting quality clients that are clicking on your ads. There might be a chance of fraud, which is prevalent. Of course that is not the case most of the time but there is a chance of miss hits.

SEO is one of the best strategies in this respect because when you are ranked highly in organic results, you do not actually pay more for the clicks that you are getting, your cost per click actually decreases over time because of the amount of traffic you might get from people coming in through the website.

Organic results are also great for your branding. People trust what Google gives to them as the authority site of the internet and this gives everyone that searches the idea that you are probably one of the best in the industry and therefore rank well for certain keywords.

SEO is also one of the few methods where you could reach out to more unintended keywords when you are targeting keywords that are limited. For other methods you have to pay to access other keywords.

SEO is also great for business are that are into business to business dealings. For facebook and instragram, the groups of people using them are more of individuals who may have certain interest but you may not be able to reach them well if you are a B2B business. Such platforms may be good for someone who is looking to reach out to sell them consumer goods but may not be favourable for those that are trying to reach out to business owners.

SEO is also a long term strategy, once you rank, the amount of investments that you put into continually ranking may be lower and need not be that much of an intensive investment of capital for the entrepreneur who is always looking to cut cost that may cost you a constant few thousand or hundreds to maintain if you are running any other strategies.

Find out more about how you can use content marketing to build organic seo through our other articles.

Hope you like our SEO tips series articles! Learn Digital Marketing in Singapore

Why SEO should be your key internet marketing tool

Pay Scale of a SEO specialist in Singapore – Its about 2am now and i can’t really go to sleep, so i was looking through some of the articles online and just bumped into the pay scale or salary scale of what SEO practioners can make in the US and here in Singapore.

I have to say being in the USA makes you more as an SEO or digital marketing professional, you can see the USA report: Here

From my limited research i could only find results of Singapore salary scale: Here

An SEO expert makes a minimum of $71,000 USD (about $100,000 SGD) in the USA but when we look at it in Singapore, a SEO specialist makes only about $41,000.

The market for SEO here in Singapore even though Google has been around for so many years has not much matured and most companies still prefer to outsource their SEO work to agencies more than to have in house consultants or experts to assist with the search engine optimization programs of the company.

With such a big discrepancy in terms of salary scale, i’m quite sure the demand for such skill sets will only increase as the local companies will start to realize how digitally savvy the economy has become and also when local companies intent to go overseas or go regional. Digital marketing skills are what they cannot miss out on and must have skill sets.

That being said, a digital marketing manager makes $57,000 on average in Singapore and digital marketing strategies do have to include SEO in your arsenal. On top of using Facebook, Instagram, Youtube and other methods to reach out to your intended customers. SEO is probably the hardest to manage and learn to perfection.

There are many more internet marketing startups that are coming up and everyone says that they are able to deliver the level of services that everyone else can, try to learn from the best, work for someone with a strong SEO specialist skill sets before starting your own. All the best in your endeavour to be an SEO Expert!

Are you keen to find out more about SEO? SEO Geek will be starting SEO training courses in the the 4th quarter of this year. Stay tuned to find out more about our search marketing classes!

Pay Scale of a SEO specialist in Singapore

SEO Tips for Bloggers to drive more organic traffic – Are you a blogger writing on your favourite topic? Food? Fashion? Politics?

Bloggers take advantage of the internet to gain their grounds and also to help them build their brand. The traffic that most bloggers get must come from a few places. Its either facebook which will come through the shares of their readers or through google where you start to rank for certain keywords. Keywords such as “The best buffet in Singapore” or “The best place to go for first dates” are what people will like to read about and help the blogger to gain traction.

With this traction, the blogger gets enough readers to sell their services and to give them more projects to write about.

So how can a blogger write content that will be something that the search engines such as Google will like and want to index

Blogger SEO Tips 1. Fresh and great content

There are new things happening around the world everyday, writing fresh new content will definitely help you to get the attention of the search engines more than when you write about a topic in a different form or when you just try to rephrase content that has already been written many times before you.

Fresh content could also mean updating your current articles to add in new items of new developments and views of the developments. People love analysis of certain actions taken by companies or governments and the analysis helps them make decisions. Google loves such articles because it adds value to the internet community. That gives you good attention and therefore link value from the Google search engine itself.

You could also refer to our other article on, How content marketing can help with organic SEO.

Blogger SEO Tips 2. List of items, places or events

Google absolute loves list! So do humans. Why? List are easy to read and easy to understand. Modern man do not have much time to read articles, having articles in list forms or just having the header, helps people to understand topics with a quick glance. It also makes it easily digestible for people who are rushing to swallow up information before they have to hit the roads. List are also (SADLY) good click bait articles. That may be good or bad depending on your marketing style, you might want to click bait some readers to read your list or to actually make good list that will benefit people!

Blogger SEO Tips 3. Write topics that you would search for on Google

If you are a regular person using the internet and particularly Google to do research before you go to eat something or before you buy something, what keywords would you use to find the answer to that topic. When you write titles, descriptions and try to optimize the content, optimize them to the keyword that you would most likely be using yourself. If you are optimizing for some obscure or unknown keyword, there is not much point or traction doing so because there won’t be much searches in the first place.

You should also try to have similar sounding keywords in your topic and content so that you have a chance to rank for those keywords that are some what similar as well. This might help you have bigger exposure with just one article. There is a term and topic to this in SEO, called LSI keywords, we will leave this for another day.

Think of what else people or you yourself would search for but are not widely written then spend some time to research on the topic and write about it in a concise and interesting way.

Blogger SEO Tips 4. Collaborate on an article with other bloggers

You could be attending an event together, take some photos with fellow bloggers, co-write an article to promote a brand together.

Firstly, you get to share in each other’s followers

Secondly, you will cross link each other which brings great SEO value for the two of you.

Lastly, when the two or more bloggers do get attention from say the media, both stand to gain from the link and media value

The more you collaborate with, the more SEO link value you get from sharing from each other’s SEO value. It’s a win win situation for all.

Blogger SEO Tips 5. Guest writing or blogging for other websites

In Google’s world, content is king. A blog that constantly has updated articles and reading value gains the highest traction in Google’s eyes. Most bloggers who know SEO knows this. BUT they might not have the time or the resources to constantly produce high quality content every day of the week. You as a blogger, part time or full time might be able to help this webmasters out.

Writing on a topic you are familiar with, you could share this article with the webmaster and ask for a link mention to your blog from his article. This is a very traditional and useful way of getting one way links from such webmasters. It also helps you build your authority in the eyes of their readers and also Google that you are an expert in the said topic of discussion.

Hope you enjoyed the article and the sharing, we will be coming up with other interesting articles that are good to read and share, stay tuned! Digital Marketing Classes Singapore

SEO Tips for Bloggers to drive more organic traffic

Content Marketing – Are you someone who is very keen to learn SEO and to find out more about how the search engine functions and rank websites?
Our team will be writing a series of self help blog post to advise on how you could use certain methods to gain SEO traction.
The art behind ranking on the search engines comes from two main sources:

1. On Site Search Engine Optimization

Long story short, search engines such as Google loves to rank websites that are relevant, your website must be relevant to the search engine through a few signals such as your title, description and content. Your website should also have a blog that is active in promoting the content that you are involved in so that it signals to google that you are an authority site. In that respect, google should consider you an authority in the field.
By being an authority, Google ranks you higher in its indexes as compared to other competitors that do not have fresh and relevant content that Google spiders can feed on.
There are also other signals such as the structure of your internal links, the keywords for internal linking, speed of site, which is best left for another day.

2. Off Site Search Engine Optimization

Off Site linking algorithms is what made Google what it is today. Google found a way to evaluate and rank websites based on how much links are given to them as an “endorsement” to their web presence. Of which it uses algorithms to decide which websites should be ranking higher than the rest and therefore hold better rankings. Off site linking can be a very complicated issue that can be discussed further in our future blog post.

So how do we take advantage of Content Marketing for SEO purposes?

What we wish to do here today is to discuss how content marketing can be used to draw in quality links and quality attention from the search engines to gain traction for your website from the search engines.

Take for example one of our new clients, Annabel Law Productions.

Recently one of her articles with the following topic gained some virality through Facebook shares. Refer here for said article.

Her article is ranking well when you Google “true love is a choice”, that gives her good rankings in Singapore and Globally. That does not actively generates her links that can help her gain authority. But with the help of the viral status because of the multiple sharings on Facebook by many people for the past few weeks. Bloggers from around the region and also some avid followers of her blogs did link her from their blogs or websites. This is great from SEO perspective, as they refer to the article, they will link out to her. They will also write on content relevant to what she had in her content. Google will therefore take note that Annabel’s blog post is in fact a good read on that topic and rank her.
With links going to her blog site, it will flow through to her main site which will assist her in ranking for other keywords that she is looking to rank.

BUT, not all blogs are created equal, the same post written on another site may not gain traction and every marketer are still scratching their heads on how to make articles good viral. I believe there is a bit of style and luck involved to viral an article. Great content never fails and content marketing is what every website that hopes to do well in the internet sphere have to place their heart and minds into.

Having great content can also help you gain traction amongst other publications and other experts in the same field. If Annabel’s article was picked up by other wedding sites, that will also generate her links from wedding sites (which are highly relevant sites).

Content marketing is therefore great because of the following:

1. Renewed content on website signaling to Google that you site is ever renewing
2. Good content for Google to crawl and therefore visit your website more
3. Source of new links since it is shareable on social media
4. Reference point for other publications and blog post
5. Sets you as an authority in the topic space you are writing about

Hope you like our SEO Tips post on how to take advantage of Content Marketing to boost you SEO rankings!

Find out more about SEO Services in Singapore on our website! Training for SEO Singapore