What are Google Site links and how do you get them? This is a question that many people who are new to SEO will want to find out more about.
Site likes are links that turn up below the index page link on Google. You could refer to this link to get a clearer picture of what we are trying to say: https://support.google.com/webmasters/answer/47334?hl=en
I’ll quote Google from the article ,
“We only show sitelinks for results when we think they’ll be useful to the user.”
“If the structure of your site doesn’t allow our algorithms to find good sitelinks, we won’t show them.”
“At the moment, sitelinks are automated.”
So what does the above mean? Site links only show up when they are useful, thus improving the search experience.
The website should also have a clean cut and easy to use structure and lay out so that Google can crawl easily and therefore human can navigate easily.
Site links are automated and thus you cannot MAKE Google display it but there are ways that we believe will help influence site links to work.
From some of our past expereince, there are some ways where you could encourage Google to display site links for your webpage:
1. The website must have a strong structure and easy to use navigation
2. Internal pages are popular in the forms of links from other websites
3. Internal pages are unique in title and description
So what you can do to help increase the chance of having site links
1. Clearly define subpages through your main navigation bar of your website
When i mean having a clear navigation bar, the alt text and also the actual words you use should complement the actual inner page title and description for additional impact.
2. Having limited number of menu choices to choose from
When you have too many items to choose from, you get confused. So does the Google algorithms. Keep it simple and clean and easy to use.
3. You website name should be your brand name and it should be unique
If your name is too common and people search for this keyword based on your name, Google might not be encouraged to display your results with sitelinks because they are so many ABC company that has the same name,
4. Unique titles and descriptions
Since the title and descriptions appear for site links. Use something unique that will catch the attention of Google.
If you are keen to learn more than just What are Google Site links and how do you get them, try out the SEO Courses organized by SEO Geek