Importance of digital marketing in your business and marketing strategy

The internet has taken the business world by storm, now most business without an online presence are either losing out or have suffered great damage to their bottom line. For most business, having an online presence might be the reason why they are able to survive and do well in the long term. E-Commerce alone is one of the biggest growth market in this new age of business running. Anyone with a laptop and a business mind can start an E-Commerce business. E-Commerce is also one of the best ways for someone with very little money to start off in the world of business.

Methods such as drop shipping is one of the popular methods where you do not hold stock but instead just perform the role of being the middleman where you sell product to someone who might be interested and you will make the mark up. This has helped many people become digital nomads where they can move to any place in the world and deliver products to their clients without having to have a physical space holding any stock at all.

How do this people achieve such success without an office and even a physical space with the products they sell, or even seeing the product in the first place one might ask.

Digital Marketing has in the recent years taken over traditional marketing in a huge way. Compared to TV advertisements and also in the papers, most budgets have been transferred to reaching the eyeballs of mobile users who are on your social media and social networking platforms. Google and Youtube are also one of the few places where potential customers can be targeted.

Digital Marketing can range from quite a few platforms, but the most important ones that are also the more popular ones are Google and Facebook. Google is one of the best place for people to find out information of the world, google is also one of the best place for business to reach their potential clients. Especially when it comes to B2B business, google is usually the location for people to find the vendors that matter to them a lot.

Having done Search Engine Optimization for 7 years, the most important piece of advise is to work on getting the leads from the internet through Google through either SEO or SEM and be able to convert them through the placement of good information on your website and also a clear way to communicate with you and close this deal.

Facebook is a great place for people who are trying to target B2C clients that will be able to give a good chance of seeing your product and therefore consider buying your product through your E-Commerce site or enter into a form that will allow them to reach you when they wish to purchase a product.

This two platforms are so popular that the companies behind them are one of the biggest in the world and we will continue seeing online or digital marketing grow. Learning the art of digital marketing through Singapore Digital Marketing courses is important for the people who are keen to start their business online or offline.

Find out more at SEO Geek Digital Marketing Classes.

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs – When it comes to winning in business, one of the main things that needs to happen is good marketing. When you have good marketing, you have good outreach, when you have good outreach, you have good progress.

This is one of the main holy grail items that many business owners know about. But what makes good marketing, there needs to be a plan for you to spread the word about your good service standards. There must be a strong branding around why people choose you and not others. Why do people pick you over others has its very own reasons, most of the time its not just money, its the amount of effort done, whether shown or not shown, effort in business is important.

What makes a good SEO professional for your business needs

 

There are so many SEO professionals in the market, so what makes one different from the other? You might be curious because most SEOs say the same thing, they promise delivery and you pay and most of the time nothing happens.

So how do you tell the good SEO professional from the rest?

1. Detailed reports with good reasoning for rankings

There are many SEOs who have no idea what they are doing and what they are up to. This is one of the toughest part about finding a good SEO, there are low budget ones who will resort to spamming and therefore will want to keep budgets low so that they do not have to pay too much to max out profits for their business.

Detailed reports on the ranking improvements and also new suggestions to clients on how to build more or do more for your other keywords. The more keywords, the more traffic and also more profits for the SEO and this is something that can be achieved if they are willing to invest more in making sure it works out for the client.

2. Lessons to marketing staff or business owners on how to aid them in SEO

Getting SEO done up is not just the job of the SEO. There are many marketing staff in charge in the business and there are many SEO signals that need to work together to rank the business well for their given keywords. This is very true especially in this period of content marketing.

The marketing staff departments of the company could do more with writing great content so that the work of the SEO is a lot easier.

The SEO of course could get the help of the marketing department when it comes to content generation. Generating good content means you write with SEO concepts in mind and at the same time able to get good content that people are interested to read and know about.

3. One that lets you know if it is possible

There are many SEOs who over promise and never deliver.

Getting the websites to rank for certain keywords may be really tough even for seasoned SEOs and for someone who knows this and know that the budget offered. It might be a tough play of the game.

SEOs who know they cannot achieve it will say no to projects.

This is to ensure they do not spoil their own reputation and also not to waste the efforts of the company hiring them.


Learn SEO with SEO Geek today.

 

 

What makes a good SEO professional for your business needs