fbpx

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh – Learning SEO is one of the cool new skills to be taken with great importance in this decade. There are many other digital marketing skills that you should learn. There is Google Adwords, Google SEO, Facebook Marketing, Instagram Marketing, Email Marketing, Linkedin Marketing.

What we will suggest is to pick up most of this skills because in this 21st Century, if you are equipped with more skills about marketing especially online marketing, you can be expected to be high in demand. Digital Marketing is now the key in getting your leads coming to you to get your products or services.

So what are some of the reasons to pick up Search Engine Optimization?

SEO is one of the leading skills that is not only free, it is also one of the skills that few people can do well. Facebook and Adwords will mean that you need to pay for the ads that you want to put up before you can get some returns. Whereas when it comes to Search Engine Optimization, you can actually get the work of SEO done on your website, get the links coming in from various places. And most of it can be done by yourself without having to pay for it. The time and effort that you spend on getting all this things done need not translate into cash that you need to pay to put out ads.

Search Engine Optimization also has a lot of potential in terms of getting you leads from online and getting a lot of things done. If you are ranking top 3 for key and important keywords for your industry. You can probably make good money with this in flow of leads.

Search Engine Optimization is also not too difficult to learn, when you learn this skill, you can implement it. But to rank well for high competitive keywords, you probably will need some experience in terms of practicing this skill so that you can deliver for higher level keywords that will take more hard work to overcome other SEOs out there that are able to get the rankings going for this keywords.

SEO is also one on demand skill by employers. Employers will want someone who can do good SEO work and keep the ranking going well in the long term. This is one skill that many people will be taking in going forward in time together with those that can do other forms of digital marketing. Ranked as the top 10 skills to learn in 2018 by Linkedin, this is definitely one skill that not only we think is important. This is something that most employers will wish that you have the ability to do.

Search is still alive and going and the internet will still need the best SEOs to get the rankings going well so that you are able to get strong branding and leads going for the rest of the world to find you.

SEO Class Singapore: Reasons to learn from SEO Geek Tommy Koh

10 SEO Tips for 2019 to help rank well on Google

10 SEO Tips for 2019 to help rank well on Google

10 SEO Tips for 2019 to help rank well on Google – Are you someone who is just picking up search engine optimization techniques and want to make sure that you website can rank well for the keywords that you are trying to target for? There are many ways to work on this and get your website to rank well and also to do well on Google but there are a few key items that matter more than the rest. Search Engine Optimization is a long path of many techniques and here are some of the 10 items that SEO Geek will like to share with you on how you can improve the rankings of your website without hiring a SEO to help you.

10 SEO Tips for 2019 to help rank well on Google

  1. Improve the on-site SEO content

    Writing good content is the key to a good SEO campaign. We all hear from many SEO gurus that “Content is King”! And this is actually very true in this time and age where content is one of the main sells for websites that focus a lot of their readership. A well written article will generate leads and eyeballs that works way better than any form of off-site SEO you can do. If you are an expert who writes well on the content type that you write for and readers enjoy your content.Google will reward you by ranking you higher on the SERPs results because your readers stick and do not “bounce” off your website.Your on-site content should also be optimized to have your keywords or the equivalent in the content paragraphs so that Google knows what you are up to and what you are trying to rank for in the first place. Definitely one of the 10 SEO Tips for 2019 to help rank well on Google.
  2. Improve the page loading speed of your website

    There are up to hundreds of signals that the algorithms of Google picks up on. But one of the things that is easy to control is the loading speed of the website. Load speed is key to one of the factors that Google likes to harp on, which is user experience. If Google were to rank you higher, which means they are to recommend your website, they want the experience of their users to be good. Which means they want their users to find your site and enjoy reading and taking in content from your site.Slow loading websites in this age of fast internet can be a chore for most people. And when your readers bounce and leave the website within a few seconds, Google knows that this website is not a preferred site. They will in turn move your website downwards on the Google rankings and will rank someone that loads faster.Getting your website to load faster is probably one of the easier things to solve. Cache your website using plugins if you’re using WordPress or you could transfer your hosting to a much faster server so that the deliver of the content is done at a much faster pace.

  3. Update your content regularly 

    Are you a regular writer on your topic? Good! Google likes to reward content generators that regularly update their blogs with fresh new content. Once a week is great, one article every 3 days is the most optimal. Someone who regularly updates their contents signals to Google that you are someone who is an expert or someone who cares a lot about the topic that you are an expert in. This gives you a higher authority in the eyes of Google.You need not write your blogs every other day, you could also edit and increase the length of the content. Find new research or keeping it updated allows your readership to learn new things as time goes by. This gives them more content to learn from and therefore take advantage of your blog or content more. Keep updating as an when you have new information to keep the articles and the blog alive. Remember a well written and well researched article is always the best way of holding onto your readers. It also give Google the reason to rank you well!

  4. Build your website with good site architecture 

    Who has been to a website that is messy and hard to navigate around. Google spiders like humans prefer to hang around a website that is clear in terms of the flow of events and the flow of experience. If you are trying to share about your services, have sub headings that lead to your many services. Do not make your customers go through a series of pages just to reach the intended page that they want to go to.The cleaner the layout of the website and the linking, the easier it is for your customers or users to find the intended page. This also makes for a good site architecture that Google prefers.Remember, in the eyes of Google, user experience is everything.If your site is hard to navigate and find and every other content requires someone to go through 2 or 3 hoops of clicking to get there, you might lose the points that Google intends to reward you through its algorithms of being a good website with clean structure. Design with simplicity in mind and you will understand why a clean flowing website is important.

  5. Feature your website on more platforms 

    When you write something, you should also post them onto your other social media platforms where you can bring traffic to the website. This can be done through your Facebook page, your Instagram pages, your twitter and even your own person Pinterest. You can have the content on your personal pages and also your corporate social media pages, the more the merrier, the more places you are featured, the more you are able to get your presence felt by Google when their spiders crawl the web for information.Having it featured on more platforms brings you more links that’s one important factor for SEO, it also shows that you have social shares. Social shares is one of the factors and signals that will help you improve your websites ranking overall. Social shares also means that you are a more popular site, which Google wants to know so that they can feature you as one of their top picks as well.Social shares also helps you to bring more traffic to the website as readership! Readership is always important as is the importance of having a good SEO SERPS result.

  6. Invite others to write on your website/blog 

    Good content brings you more traffic, more traffic brings you more attention from Google. Inviting good writers to contribute to your blog not only brings you better content and also a more diversified writing style. It also brings you a better and wider range of content and also ways to educate your readers. Readers want to learn more and also for them to read more and understand more from the things that are written.When you are able to keep your readers on the website for a longer period of time, you will be able to generate a better response from Google that your website is one that everyone should read from and also a source of good information.Also when you link out to other websites, since most guest writers will wish to also link back to their own websites or pages, this will increase you domain authority which will then improve your websites authority in the eyes of Google and increase and improve your ranking.

  7. Feature your sites on free local listing pages 

    There are many pages that you can go to if you want to list your website on local listing pages. Pages such as Hotfrog and Locanto to name a few. Yellow Pages is also one of the few pages where you can post your local listing. This is one of the best ways to get some links pointing towards your website. They are also free! So why not just spend the time and do it manually when you have the time to do it.This pages are not only good for ranking improvements organically, they are also good for your Google Local rankings.Local rankings are one of the easiest ways to rank well on Google and go a long way when it comes to ranking well to gain traction.One of the easiest to do 10 SEO Tips for 2019 to help rank well on Google.

  8. Write content for other bloggers or other webmasters 

    Inviting others to write for you and of course writing for others is also the other key item that you should consider. Everyone loves to have another writer contributing to their content. When you write, you will usually ask for a link from their website. This is one of the best ways to gain a link from the webmaster of other websites. The more diversified links you get from other websites, the stronger your SEO value builds up.The good thing is most people are glad to share their links with people who they want to work closely with. This is one of the easiest and also the best ways to do SEO link building but over the years this has also become one of the misused methods so do it with care.Writing content for other blogs is also a fun way for you to share in each other readership, the readers from your page can visit your friends’ page and also vice versa. This sharing of readership is good for anyone who wants to grow their readership and also in the same way build a network of friendly bloggers and friends.

  9. Update your website and Plugins 

    Keeping your website updated and having your plugins updated is very important. If you are using WordPress, the latest plugins will ensure that your speed and also your content are optimized to the very best so that you can give the best experience for your readers.Websites that are old and slow and are not functioning well for the mobile will be penalized by Google for not having a friendly interface. This is important because Google has an important mobile first algorithm going on right now that will improve the ranking of websites that have a good mobile optimized page.In this respect, make sure your websites are updated so that you are able to get the best of the algorithms and you will be able to start seeing growth in your ranking as compared to websites of competitors that are not optimized to gain from the latest updates of Google. Definitely one of weird tips from our 10 SEO Tips for 2019 to help rank well on Google.

  10. Become a true expert in your topic and get organic links 

    How do we know that you deserve to be the best ranking website in the world or country for a certain topic? You must have written a lot of good work to begin with. But when there are other websites that are linking to you often and they want to quote you for certain content, you know you are good. Keep writing and keep posting and become a true expert.There are many ways that you can gain links but organically is the best way. When you have a nice graphic or infographic that you came up with. Share them and get the other webmasters to remember to quote you or send you a link of thank you so that they can use your beautifully done work. This is one of the best ways to get the organic links that will send your ranking going skywards for a long period of time and it will also help you to establish as the go to person for your trade.


SEO Geek is a Singapore based SEO Services company that provides Search Engine Optimization services for on-site and off-site requirements.

SEO Geek also runs a monthly SEO Class in Singapore for those who are interested to Learn Digital Marketing Skills in Singapore.

We look forward to working with you and also to learn from you if you are interested to write for us or invite us to write content for your pages, we look forward to hearing from you! We hope you enjoyed our article on 10 SEO Tips for 2019 to help rank well on Google.

10 SEO Tips for 2019 to help rank well on Google

Importance of digital marketing in your business and marketing strategy

The internet has taken the business world by storm, now most business without an online presence are either losing out or have suffered great damage to their bottom line. For most business, having an online presence might be the reason why they are able to survive and do well in the long term. E-Commerce alone is one of the biggest growth market in this new age of business running. Anyone with a laptop and a business mind can start an E-Commerce business. E-Commerce is also one of the best ways for someone with very little money to start off in the world of business.

Methods such as drop shipping is one of the popular methods where you do not hold stock but instead just perform the role of being the middleman where you sell product to someone who might be interested and you will make the mark up. This has helped many people become digital nomads where they can move to any place in the world and deliver products to their clients without having to have a physical space holding any stock at all.

How do this people achieve such success without an office and even a physical space with the products they sell, or even seeing the product in the first place one might ask.

Digital Marketing has in the recent years taken over traditional marketing in a huge way. Compared to TV advertisements and also in the papers, most budgets have been transferred to reaching the eyeballs of mobile users who are on your social media and social networking platforms. Google and Youtube are also one of the few places where potential customers can be targeted.

Digital Marketing can range from quite a few platforms, but the most important ones that are also the more popular ones are Google and Facebook. Google is one of the best place for people to find out information of the world, google is also one of the best place for business to reach their potential clients. Especially when it comes to B2B business, google is usually the location for people to find the vendors that matter to them a lot.

Having done Search Engine Optimization for 7 years, the most important piece of advise is to work on getting the leads from the internet through Google through either SEO or SEM and be able to convert them through the placement of good information on your website and also a clear way to communicate with you and close this deal.

Facebook is a great place for people who are trying to target B2C clients that will be able to give a good chance of seeing your product and therefore consider buying your product through your E-Commerce site or enter into a form that will allow them to reach you when they wish to purchase a product.

This two platforms are so popular that the companies behind them are one of the biggest in the world and we will continue seeing online or digital marketing grow. Learning the art of digital marketing through Singapore Digital Marketing courses is important for the people who are keen to start their business online or offline.

Find out more at SEO Geek SEO Courses and Classes

How to quickly pick up Search Engine Optimization Skills (SEO)

The world is in the digital age right now, we spend more time on our mobile devices than we are in the real world. We consume through Google or Facebook/Instagram and we believe the things we see even if it is advertisements or it is just purely suggestions. Search Engine Optimization is listed as one of the top 10 skills to learn in this digital age because of how it could be used to influence purchases through searches in Google. Many people do not know that the returns on Google are actually able to shift based on the work of Search Engine Optimizer.

Being one of the top ten must learn skills of 2019, what are the ways that you can actually pick this skill up without spending too much time trying to even figure out what is going behind the whole work of it.

  1. Learn from a skilled practitionerThe best way to kick start learning something is to have a mentor or a teacher, learning through someone who has done the work for many years and is familiar with the quirks of it helps you to kick start your learning and career a little better. It takes many years to pick up a certain skill if you do not have someone to educate and teach you.This process can be shorten with either working for someone and learning the skill sets of search engine optimization through the practice that you get in the role or you could go for courses that can cost you maybe from $500 to $3000 to learn how to get into the game of SEO and what are the things to watch out for when you are running a campaign on your own.

    The hardest parts are usually the tricks and the methods that the old timer have in their sleeves because this are the effective methods that sets them apart from the rest and this is also the methods that will allow them to be able to achieve the results that most people want. Which is to rank first page or even top 3 for most of the keywords that are being optimized.

  2. Learn SEO through Google and YoutubeThe next best place to learn Search Engine Optimization skills is of course to do it on Google or Youtube. There are many resources that you can use to learn the skills but there are also a lot of resources that do not really explain the theory in ways that are easy for someone with little technical skills can understand. The trainers that train you will be able to use analogies to help you learn but online resources usually assume you already have some idea how the internet works and how Google works.Youtube has a lot of very good resources for you to learn SEO as well, there are people like Neil Patel who is a great SEO and he teaches a lot of very interesting methods and also ways to get your links and also how do you design the site architecture etc.
  3. Have a website and practice practice practiceNothing is learn without practice. Get yourself a website and practice a lot! That is one of the few things that people who learn SEO do not end up doing. They learn and they try and they dont see results and end up giving up very soon.

    SEO takes time and time will tell if your methods work and this is over the span of weeks or months.

    It is a lot of trial and error and if you fail, it will take a few weeks again to know if it actually did help you up or down the SERPS rankings.

    To be really good in SEO can take you years and this will mean spending a lot of time on it but the rewards and results are what really is rewarding for most people who learn this skill and are able to deliver high quality results for themselves or for their businesses.

  4. Go to forums to ask questions on best practicesEven for myself, i do head out to forums to learn from the gurus, no one is better than everyone else. There are always some interesting method of optimization that leads to better results. What works for me might be too time consuming for the other. For some they have access to resources that i myself do not have. This makes for a good opportunity to share and find out resources that we can share with each other and work with.

    Everyone has something to share and learn from each other, this is about being humble and being able to ask for help when you need them. Only through learning from others can you improve and become a better person.

  5. Try new methods and understand new updates from GoogleRead up on all the new updates that Google talk about and release. If you are going against what they are planning to do, unwind them and work towards what Google wants to achieve. New methods are always coming up, do not always stick with the keyword stuffing or blind spam link building that do not even work anymore.

    Write quality content on your website that will get shared on social networking and media sites. This equity is not just for SEO but also brand building. It is far better to be known as a influencer in your field like Neil Patel than to purely achieve everything through hardcore black hat SEO that many SEOs still deploy to this date.

 

SEO Geek is currently working towards achieving Skillsfuture approved SEO Courses in Singapore. If you are keen to learn SEO in Singapore, contact us now!

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs

What makes a good SEO professional for your business needs – When it comes to winning in business, one of the main things that needs to happen is good marketing. When you have good marketing, you have good outreach, when you have good outreach, you have good progress.

This is one of the main holy grail items that many business owners know about. But what makes good marketing, there needs to be a plan for you to spread the word about your good service standards. There must be a strong branding around why people choose you and not others. Why do people pick you over others has its very own reasons, most of the time its not just money, its the amount of effort done, whether shown or not shown, effort in business is important.

What makes a good SEO professional for your business needs

 

There are so many SEO professionals in the market, so what makes one different from the other? You might be curious because most SEOs say the same thing, they promise delivery and you pay and most of the time nothing happens.

So how do you tell the good SEO professional from the rest?

1. Detailed reports with good reasoning for rankings

There are many SEOs who have no idea what they are doing and what they are up to. This is one of the toughest part about finding a good SEO, there are low budget ones who will resort to spamming and therefore will want to keep budgets low so that they do not have to pay too much to max out profits for their business.

Detailed reports on the ranking improvements and also new suggestions to clients on how to build more or do more for your other keywords. The more keywords, the more traffic and also more profits for the SEO and this is something that can be achieved if they are willing to invest more in making sure it works out for the client.

2. Lessons to marketing staff or business owners on how to aid them in SEO

Getting SEO done up is not just the job of the SEO. There are many marketing staff in charge in the business and there are many SEO signals that need to work together to rank the business well for their given keywords. This is very true especially in this period of content marketing.

The marketing staff departments of the company could do more with writing great content so that the work of the SEO is a lot easier.

The SEO of course could get the help of the marketing department when it comes to content generation. Generating good content means you write with SEO concepts in mind and at the same time able to get good content that people are interested to read and know about.

3. One that lets you know if it is possible

There are many SEOs who over promise and never deliver.

Getting the websites to rank for certain keywords may be really tough even for seasoned SEOs and for someone who knows this and know that the budget offered. It might be a tough play of the game.

SEOs who know they cannot achieve it will say no to projects.

This is to ensure they do not spoil their own reputation and also not to waste the efforts of the company hiring them.


Learn SEO with SEO Geek today.

 

 

What makes a good SEO professional for your business needs

Search Engine Optimization

How a newbie to SEO can learn it fast

How a newbie to SEO can learn it fast

There are many reasons why people pick up SEO as a skill that they will want to have and also to keep and work on. SEO is one of the key marketing pillars for their business nowadays and being in the digital age, digital marketing is key to the businesses. Being able to do good SEO will not only help you to be better employable and at the same time able to let you advise people on how to do up their online marketing strategy.
So what are some of the things that you as a newbie of SEO learn this skill fast and also what you should do when you wish to pursue this as a career?

1. Find the correct resources to read and find out more about this skills
There are many websites that are able to teach you SEO skills and there are also many sites that are able to go from the simplest of skills to the tougher ones. My opinion is to learn from the white hat ones first so that you know what is going on and what the correct way of doing things is but you should slowly venture into grey and black hat sites for learning purposes but do not actually apply them.
The good thing about learning a little bit of things from the dark side is so that you are able to truly understand how the search engines actually work and this will invaluable for you in your road towards learning how the google search engine works and eventually becoming a guru in it.
Black hat methods are very interesting because they take on the loopholes of the system and exploit them for ranking purposes, there are actually whiter ways to do them so you could use the principles of the dark side methods to apply them in a clean way for ranking. That has to be slowly learnt, I can’t teach you here!
Read up more from a wide range and learn from various youtube sites too!

2. Have a test site for you to do your SEO training

For anyone who wishes to learn a martial arts, you should know that they should always have a school or a mountain cave to practice their craft. Same thing when it comes to learning SEO, if you are new, you should never try to start off any projects on your own. This is one thing that you should avoid because the chances of screwing up is very high if you are not aware of how sensitive the Google search engine systems can be. There was a period of time that I did screw up one website but luckily it belonged to me which I did eventually recover but not without much down time.
So have fun with a new test site, maybe you can create a directory site, like those that I worked closely with Yi Jun of www.sgsoccerpitches.com to create, she managed to learn the basics of doing up a good and clear title and description, making sure there are enough density of keywords within the post and pages and also have a clear architecture in the way you build the website. The website has since 2015 been the top website in Singapore to search for soccer fields and pitches in Singapore.
Build a good test site for yourself with an interesting topic and you can write extensively for it and also learn to build links to it and find out what links work and which ones doesn’t work and might end up being detrimental to your site instead.
After you have tested out your skills and sure of what you are doing you could start taking up projects for people and start charging them for your work and time and also maybe when you deliver good results to get a certain amount of bonus from them.

3. Get a mentor or go for classes

SEO can be self-taught. I am someone who self-taught SEO through lots of reading and testing and this is something that many people can do but the fact is, it was a long journey and not easy for people to take on if they want to learn it fast so that they can apply it in their career or their businesses.
We took about 4-5 years to get to where I am but this is something that you can shorten if you have a mentor or learn from someone through classes that we conduct.
If you are keen on learning seo through our Singapore SEO Classes, do contact us!