Importance of digital marketing in your business and marketing strategy

The internet has taken the business world by storm, now most business without an online presence are either losing out or have suffered great damage to their bottom line. For most business, having an online presence might be the reason why they are able to survive and do well in the long term. E-Commerce alone is one of the biggest growth market in this new age of business running. Anyone with a laptop and a business mind can start an E-Commerce business. E-Commerce is also one of the best ways for someone with very little money to start off in the world of business.

Methods such as drop shipping is one of the popular methods where you do not hold stock but instead just perform the role of being the middleman where you sell product to someone who might be interested and you will make the mark up. This has helped many people become digital nomads where they can move to any place in the world and deliver products to their clients without having to have a physical space holding any stock at all.

How do this people achieve such success without an office and even a physical space with the products they sell, or even seeing the product in the first place one might ask.

Digital Marketing has in the recent years taken over traditional marketing in a huge way. Compared to TV advertisements and also in the papers, most budgets have been transferred to reaching the eyeballs of mobile users who are on your social media and social networking platforms. Google and Youtube are also one of the few places where potential customers can be targeted.

Digital Marketing can range from quite a few platforms, but the most important ones that are also the more popular ones are Google and Facebook. Google is one of the best place for people to find out information of the world, google is also one of the best place for business to reach their potential clients. Especially when it comes to B2B business, google is usually the location for people to find the vendors that matter to them a lot.

Having done Search Engine Optimization for 7 years, the most important piece of advise is to work on getting the leads from the internet through Google through either SEO or SEM and be able to convert them through the placement of good information on your website and also a clear way to communicate with you and close this deal.

Facebook is a great place for people who are trying to target B2C clients that will be able to give a good chance of seeing your product and therefore consider buying your product through your E-Commerce site or enter into a form that will allow them to reach you when they wish to purchase a product.

This two platforms are so popular that the companies behind them are one of the biggest in the world and we will continue seeing online or digital marketing grow. Learning the art of digital marketing through Singapore Digital Marketing courses is important for the people who are keen to start their business online or offline.

Find out more at SEO Geek Digital Marketing Classes.

How to quickly pick up Search Engine Optimization Skills (SEO)

The world is in the digital age right now, we spend more time on our mobile devices than we are in the real world. We consume through Google or Facebook/Instagram and we believe the things we see even if it is advertisements or it is just purely suggestions. Search Engine Optimization is listed as one of the top 10 skills to learn in this digital age because of how it could be used to influence purchases through searches in Google. Many people do not know that the returns on Google are actually able to shift based on the work of Search Engine Optimizer.

Being one of the top ten must learn skills of 2019, what are the ways that you can actually pick this skill up without spending too much time trying to even figure out what is going behind the whole work of it.

  1. Learn from a skilled practitioner

    The best way to kick start learning something is to have a mentor or a teacher, learning through someone who has done the work for many years and is familiar with the quirks of it helps you to kick start your learning and career a little better. It takes many years to pick up a certain skill if you do not have someone to educate and teach you.This process can be shorten with either working for someone and learning the skill sets of search engine optimization through the practice that you get in the role or you could go for courses that can cost you maybe from $500 to $3000 to learn how to get into the game of SEO and what are the things to watch out for when you are running a campaign on your own.

    The hardest parts are usually the tricks and the methods that the old timer have in their sleeves because this are the effective methods that sets them apart from the rest and this is also the methods that will allow them to be able to achieve the results that most people want. Which is to rank first page or even top 3 for most of the keywords that are being optimized.

  2. Learn SEO through Google and YoutubeThe next best place to learn Search Engine Optimization skills is of course to do it on Google or Youtube. There are many resources that you can use to learn the skills but there are also a lot of resources that do not really explain the theory in ways that are easy for someone with little technical skills can understand. The trainers that train you will be able to use analogies to help you learn but online resources usually assume you already have some idea how the internet works and how Google works.

    Youtube has a lot of very good resources for you to learn SEO as well, there are people like Neil Patel who is a great SEO and he teaches a lot of very interesting methods and also ways to get your links and also how do you design the site architecture etc.

  3. Have a website and practice practice practice

    Nothing is learn without practice. Get yourself a website and practice a lot! That is one of the few things that people who learn SEO do not end up doing. They learn and they try and they dont see results and end up giving up very soon.

    SEO takes time and time will tell if your methods work and this is over the span of weeks or months.

    It is a lot of trial and error and if you fail, it will take a few weeks again to know if it actually did help you up or down the SERPS rankings.

    To be really good in SEO can take you years and this will mean spending a lot of time on it but the rewards and results are what really is rewarding for most people who learn this skill and are able to deliver high quality results for themselves or for their businesses.

  4. Go to forums to ask questions on best practices

    Even for myself, i do head out to forums to learn from the gurus, no one is better than everyone else. There are always some interesting method of optimization that leads to better results. What works for me might be too time consuming for the other. For some they have access to resources that i myself do not have. This makes for a good opportunity to share and find out resources that we can share with each other and work with.

    Everyone has something to share and learn from each other, this is about being humble and being able to ask for help when you need them. Only through learning from others can you improve and become a better person.

  5. Try new methods and understand new updates from Google

    Read up on all the new updates that Google talk about and release. If you are going against what they are planning to do, unwind them and work towards what Google wants to achieve. New methods are always coming up, do not always stick with the keyword stuffing or blind spam link building that do not even work anymore.

    Write quality content on your website that will get shared on social networking and media sites. This equity is not just for SEO but also brand building. It is far better to be known as a influencer in your field like Neil Patel than to purely achieve everything through hardcore black hat SEO that many SEOs still deploy to this date.

 

SEO Geek is currently working towards achieving Skillsfuture approved SEO Courses in Singapore. If you are keen to learn SEO in Singapore, contact us now!

Search Engine Optimization

How a newbie to SEO can learn it fast

How a newbie to SEO can learn it fast

There are many reasons why people pick up SEO as a skill that they will want to have and also to keep and work on. SEO is one of the key marketing pillars for their business nowadays and being in the digital age, digital marketing is key to the businesses. Being able to do good SEO will not only help you to be better employable and at the same time able to let you advise people on how to do up their online marketing strategy.
So what are some of the things that you as a newbie of SEO learn this skill fast and also what you should do when you wish to pursue this as a career?

1. Find the correct resources to read and find out more about this skills
There are many websites that are able to teach you SEO skills and there are also many sites that are able to go from the simplest of skills to the tougher ones. My opinion is to learn from the white hat ones first so that you know what is going on and what the correct way of doing things is but you should slowly venture into grey and black hat sites for learning purposes but do not actually apply them.
The good thing about learning a little bit of things from the dark side is so that you are able to truly understand how the search engines actually work and this will invaluable for you in your road towards learning how the google search engine works and eventually becoming a guru in it.
Black hat methods are very interesting because they take on the loopholes of the system and exploit them for ranking purposes, there are actually whiter ways to do them so you could use the principles of the dark side methods to apply them in a clean way for ranking. That has to be slowly learnt, I can’t teach you here!
Read up more from a wide range and learn from various youtube sites too!

2. Have a test site for you to do your SEO training

For anyone who wishes to learn a martial arts, you should know that they should always have a school or a mountain cave to practice their craft. Same thing when it comes to learning SEO, if you are new, you should never try to start off any projects on your own. This is one thing that you should avoid because the chances of screwing up is very high if you are not aware of how sensitive the Google search engine systems can be. There was a period of time that I did screw up one website but luckily it belonged to me which I did eventually recover but not without much down time.
So have fun with a new test site, maybe you can create a directory site, like those that I worked closely with Yi Jun of www.sgsoccerpitches.com to create, she managed to learn the basics of doing up a good and clear title and description, making sure there are enough density of keywords within the post and pages and also have a clear architecture in the way you build the website. The website has since 2015 been the top website in Singapore to search for soccer fields and pitches in Singapore.
Build a good test site for yourself with an interesting topic and you can write extensively for it and also learn to build links to it and find out what links work and which ones doesn’t work and might end up being detrimental to your site instead.
After you have tested out your skills and sure of what you are doing you could start taking up projects for people and start charging them for your work and time and also maybe when you deliver good results to get a certain amount of bonus from them.

3. Get a mentor or go for classes

SEO can be self-taught. I am someone who self-taught SEO through lots of reading and testing and this is something that many people can do but the fact is, it was a long journey and not easy for people to take on if they want to learn it fast so that they can apply it in their career or their businesses.
We took about 4-5 years to get to where I am but this is something that you can shorten if you have a mentor or learn from someone through classes that we conduct.
If you are keen on learning seo through our Singapore SEO Classes, do contact us!