What makes a good link building strategy?
When you are doing your own SEO, there are many things you need to watch out for so that you do not make the wrong efforts or even counter the actual growth of your website’s SEO because you are doing something illegal or counter productive.
The game of SEO used to be a lot more clear cut and easy but things have slowly evolved into something that is much more complicated and harder to find out.
There are a few key pointers that you must take note of when you want to make a good link building strategy for your website or client’s website.
1. Always remember to diversify
There are many things that you can diversify, whether it is your link source, the link type or even the linking anchor. You must be building links that vary across the board because this matters a lot to the algorithm now. The algorithms have become very sensitive to changes and this makes the whole SEO strategy all the more diverse when you are trying to rank for highly competitive keywords.
Remember that links can come from anywhere. So when you build links, don’t just focus on forums or profiles or blog post. You must have a little of all and that makes a great back link profile that Google will want to pay attention to.
Also remember that the anchor needs to be diversify, if you use the big money keyword all the time it is not going to work at all!
And last but not least, stop writing 50 articles on one website, its quite useless because the more base domains you get your links from, the better the results.
2. Get a old domain , new one if you really must
If you have a new brand name, you have to use a new website domain, then you have not much choice.
If you do have a choice, get an older domain because that means you do not have to start of the whole SEO from scratch. You could instead choose to get one that has links and also have a longer history with Google.
Google love sites that are old and recognized so that they do not have to find out whats new about your website just because you are new to the world.
3. Having a local website to link to your webpage
Many do not pay good attention to this. When you are looking to rank well in Singapore for example, always try to find links from a .sg domain versus a few hundred .com domains. You get more authority from a vote of confidence from a local domain if you want to rank local.
You should also get more links from free sites where you can submit your websites to for local map awareness.
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